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May 2013
Disruption: There’s an App for That
Simon Khalaf, President & CEO
@FlurryMobile
@FlurryMobile
@SimonKhalaf

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Disruption: There’s an App for That
Worldwide in-application events measured by Flurry (Trillions)
Source: Flurry Analytics, January 2009 – January 2013
-
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
1.1
1.2
1.3
Jan
2009
Mar
2009
May
2009
Jul
2009
Sep
2009
Nov
2009
Jan
2010
Mar
2010
May
2010
Jul
2010
Sep
2010
Nov
2010
Jan
2011
Mar
2011
May
2011
Jul
2011
Sep
2011
Nov
2011
Jan
2012
Mar
2012
May
2012
Jul
2012
Sep
2012
Nov
2012
Jan
2013
Trillions
Music
Gaming
M&E
Social
Networking
Logistics &
Travel
Retail

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-
20
40
60
80
100
120
140
160
180
Dec 2010 Dec 2011 Dec 2012
Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics
70
162
66 72
168
94
70
168
127
Mobile ApplicationsWeb Browsing Television
How Mobile Stacks Up Against TV and The Web
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day

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BROWSER (20%)
APP (80%)
Games, 32%
Facebook, 18%
Safari, 12%
Productivity, 2%
Social Networking, 6%
Utility, 8%
News, 2%
Entertainment, 8%
Android Native, 4% Opera Mini, 2%
Other, 6%
Source: Flurry Analytics, comScore, NetMarketShare
It’s An App World. The Web Just Lives in It.
Time Spent on iOS & Android Connected Devices

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0
2
4
6
8
10
12
14
16
18
20
2008 2009 2010 2011 2012
App Revenue Is Scaling
Mobile Revenue per Year
Billions($)
Source: eMarketer, Mary Meeker (KPCB)
Virtual Goods Advertising

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U.S. display advertising and digital goods revenue
Faster Revenue Ramp than The Web
0
2
4
6
8
10
12
14
16
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Billions($)
Source: eMarketer, Flurry, Comscore
MOBILE APPSWEB (BROWERS)

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Retail Revenue Growth
Growth in Sales within Commerce App, 2011 to 2012
Retailers with Apps Online Marketplaces
257%
Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP)
($4.2 Billion in 2012)
147%
($22 Billion in 2012)

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Disruption Across Multiple Industries
387%
268%
247% 237%
206% 198%
107%
Social Media &
Entertainment
Shopping Productivity Utilities Travel Gaming
132%
Source: Flurry Analytics Dec 2011- Dec 2012
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)

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Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps
Networks
22%
Studios
20%
2nd
Screen
Apps
11%
Emerging Media
37%
Others
10%
Source: Flurry Analytics

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Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry
0%
10%
20%
30%
40%
50%
60%
70%
5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM10:00 PM11:00 PM12:00 AM1:00 AM2:00 AM3:00 AM4:00 AM
%ofAudienceShare
TELEVISIONMEDIAAPPS
Media & Entertainment Apps Behave Like TV
Daypart comparison, people 15+ using medium, U.S.

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Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy
Source: comScore, Flurry Analytics Dec 2012
Retailers
27%
Online
Marketplaces
20%Purchase
Assistance
17%
Price
Comparison
14%
Daily Deals
13%
Others
9%

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Shopping Apps: Usage by Gender
Distribution of Users by Age & Gender
5%
13%
19%
16%
2%
7%
10%
13%
14%
1%
13-17 18-24 25-34 35-54 55+
Age Group
Source: Flurry Analytics
FEMALES
MALES

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Shopping App Usage: Gender and Daypart
Hourly Usage by Gender
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
5:00 AM6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12:00 PM1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM8:00 PM9:00 PM10:00 PM11:00 PM12:00 AM1:00 AM2:00 AM3:00 AM4:00 AM
Source: Flurry Analytics
FEMALES
MALES

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up to 5 min 5 min to 20 min over 20 min
24%
62%
14%
Shopping App Usage: Time Before Purchase
Time spent in apps prior to making purchase
Source: Flurry Analytics

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May 2013
Thank you!
@FlurryMobile
@FlurryMobile
@SimonKhalaf