What is SEO? Why SEO is important for your website? How it works ? How to build unusual traffic to your website using SEO?

1. SEARCH ENGINE OPTIMIZATION
(SEO)
By IMA-APPWEB
India’s Best Creative Digital & Design Agency offering
Online Advertising, Marketing and Branding services.

2. ABOUT US
Ima AppWeb is a leading agency in the field of Information Technology
and Communication Art. It has created a hold in a market with its cost
effective and strong products of Inbound Marketing Strategy and
Techniques.
IMA-AppWeb prides itself on recognizing and developing top talent to
take its people and company to the next level. Founded in 2004, IMA-
AppWeb offers Branding/Designing, Information Technology (IT),
Sourcing and Procurement and Business Process Management (BPM)
related services and solutions across a variety of industries.
Using a unique delivery model, including globalization flexibility, these
services provide value by improving client business processes,
reducing operating costs, improving product quality and extending
global capabilities.
With a focus on innovation and flexibility, IMA-AppWeb nurtures each
relationship to become a partner of choice for its clients. IMAAppWeb
designs, engineers and markets innovation, deliver high quality product
side-by-side provides strategic management, administrative systems,
and consultancy to a diverse array of worldwide subsidiaries and
affiliates.

3. UNDERSTANING SEO
SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search
engines.
All major search engines such as Google, Bing and
Yahoo have primary search results, where web pages
and other content such as videos or local listings are
shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t
involved, as it is with paid search ads.

6. MOST WIDELY ACCEPTED SEARCH ENGINE

7. ORGANIC SEARCH ENGINE
OPTIMIZATION FOR LONG TERM
RESULTS
The term “organic search” refers to the natural search engine
results that appear for any given query. These are separate from
the “paid search” or “sponsored” search engine results that also
appear after each search is processed through the search
engine.
Organic search engine results are the most relevant search
engine results for that query as selected by the search engine. It
goes without saying that search results that appear organically
are viewed as more relevant and trustworthy than the websites
that are paying top dollar to be included alongside those organic
search results.
When you buy a keyword or phrase in order to appear in the
search results for that topic, your listing will appear in the
sponsored or paid search results and are labeled as such.

8. ORGANIC SEO FOR MORE CREDIBILITY
 When you optimize your web content to appear in
organic search engine results, you are telling
potential readers that your SEO content provides
valuable information about their search topic, not
that you paid a search engine to appear there
regardless of the quality of information connected to
that link.
 Organic SEO needs time to built up but, once
properly created is ever lasting and ensure regular
traffic and ranking on the Search Engine.
 It is not search engine specific and is applicable on
all search engines through which the reader would
intend to search your products or services.

9. INORGANIC SEO FOR IMMEDIATE RESULTS
Google ADWORD
Inorganic SEO means when you understand the keywords
by which the user would try to search the product/services
your organization offers, and pay for the words/website to
come at high ranking on the search engine.
It is search engine specific tool which means you will have
to pay separately for every search engine for ranking.
It is ideal for starters who wants immediate visibility of their
products.

10. HOW SEO WORKS?

11. TRANSITION FROM INORGANIC TO ORGANIC
SEO
At IMA APPWEB we excel in identifying the key tools
to promote your website to the right audiences whom
you want to target your products to.
We suggest our clients to start with ADWORDS and
equally invest in the Organic structuring of your
website.
As the traffics catches up, one can invest lesser on
the paid traffic and organic can take the lead towards
more credibility and recognition to your work.

12. SOME CASE STUDIES
 Adventure park in Delhi
 Mall of Adventure
 Aagman India
 Swissserene
 Sleep cure solutions

19. WHY US ?
 80% of consumers find your website by first writing a query into a
box on a search engine (Google, Yahoo, Bing)
 90% choose a site listed on the first page
 85% of all traffic on the internet is referred to by search engines
 The top three organic positions receive 59% percent of user clicks.
 Cost-effective advertising
 Clear and measurable ROI
 Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads

20. THANK YOU
With Regards
Ima-appweb
Y-53, Okhla Industrial Area, Phase 2
New Delhi 110020
+91-9871192979, +91-9717043263