Masa Tadokorko
Serial Entrepreneur
Masa has extensive experience in start-up; 3 start-ups in Japan and 1 start-up in Silicon Valley. Currently, he runs start-up in Japan
Venture Capitalist
Masa is a partner of Fenox VC; he is in-charge of start-up investment in Japan and South East Asia.
Lecturer
Masa was in-charge of Venture Finance in Waseda Univ. MBA.
1500社の見てきた
Startup Genome report3200社
Pivot is to change strategy without changing vision
リーンスタートアップとは?
リーンスタートアップとは?
You have to find functioning business model by pivoting before time-out
Ash Maurya:
イテレーションをどうやってまわしていくか
Groupon started as “the Point”, petition aggregating service for
political movement.
They pivoted by remaining group aggregating feature;
they went public with more than 10 Billion valuation
Grouponは最初はPetitionのサービスだった
Flikrは最初はゲームのサービスだった
Instagramは最初は、Location baseのサービスだった
Best practice pivot
Groupon went IPO with 16.5 billion USD in 2012
Best practice pivot
At the beginning, Instagram was location sharing service called burbn
Instagramのケース
鍵は、‘unexpected behaviors’ (予想されない行動)を特定し、作り手が考える「どう使われるべきか」ではなく、実際にユーザがどうアプリを使っているか」を見つけること。
Which function would you retain if you can retain only one of them?
Instagramのケース
鍵は、‘unexpected behaviors’ (予想されない行動)を特定し、作り手が考える「どう使われるべきか」ではなく、実際にユーザがどうアプリを使っているか」を見つけること。
Location base service where you can share photos
Pivoted to photo-sharing service which also has location base service
http://www.techdoll.jp/2011/09/20/kevinsystrom_instagram/
ユーザは写真を共有するために
アプリを活用していることがわかった。
18 month after Instagram founded, they were acquired by facebook with 1 billion USD
スタートアップは学習することが重要
Pivot which is not fully convinced by team member can bring fall-out of teams