This document provides an overview of Reynolds American Inc. and its operating companies. Reynolds American is the parent company of several major tobacco product manufacturers in the United States, including R.J. Reynolds Tobacco Company, Conwood Company, and Santa Fe Natural Tobacco Company. It summarizes the company's mission, products, brands, locations, culture, and benefits for employees.
2. aboutus
about us
Reynolds American Inc. (RAI) is the parent company
of R.J. Reynolds Tobacco Company, the second-
largest tobacco company in the United States; Conwood
Company, LLC, the nation’s second-largest manufacturer of smokeless tobacco
products; and Santa Fe Natural Tobacco Company, Inc., manufacturer of Natural American
Spirit additive-free tobacco products. With $9 billion in annual sales, Reynolds American’s
mission is to be THE innovative tobacco company.
our companies
and our people
3. aboutus“Reynolds is an exceptionally challenging and fun
company to work for – It’s a learning environment,
marked by accountability and empowerment, working
with a team of very bright and passionate professionals
To achieve our vision we must challenge the status quo
every day and give each of our employees freedom and
encouragement to take risks, assume leadership roles
on large initiatives and make change happen.
”
Brice – Marketing
R.J. Reynolds accounts for about 30 percent of U.S. cigarette sales, including five of the
nation’s 10 best-selling cigarettes brands: Camel, Kool, Pall Mall, Winston and Doral. But
that’s just the beginning of our story. We are also working hard to lead the industry in meeting adult tobacco
consumers’emerging preferences with innovative, smoke-free products. R.J. Reynolds pioneered many of the
tobacco product and packaging standards over the past century, and we intend to be a revolutionary force
in this millennium, too. We’re already marketing innovative smoke-free products like Camel Snus and
developing others.
Both Reynolds American and R.J. Reynolds Tobacco have headquarters in Winston-Salem,
N.C.. There are contemporary office areas that feature all-glass walls and chic, high-tech collaborative spaces.
Company cafes have big-screens and billiard tables, and there are new fitness centers in all major facilities.
Employees at all of RAI’s companies are principled, creative, dynamic and passionate. They
are proud of our companies’responsible approach to marketing age-restricted products. And, we are proud
of employees’approaches to business challenges, and their determination to always seek better ways to serve
adult tobacco consumers and to do the right thing in the communities where we live and work.
The question is … are we for you?
Read on and find out!
4. whatwebelieve
what we believe
Reynolds American is a U.S. corporation whose operating companies manufacture and
market a full range of cigarette and smoke-free tobacco products for adult tobacco
consumers. We operate our business in a responsible manner that best balances the
desires of our many stakeholders. Our Guiding Principles and Beliefs seek to reflect the
interests of shareholders, consumers, employees and other stakeholders. In particular,
RAI and its operating companies are committed to addressing the issues regarding the
use of and harm associated with tobacco products in an open and objective manner.
Here’s what we and our operating companies believe:
tobacco use & health
• Cigarette smoking is a leading cause of preventable deaths in the United States. Cigarette smoking
significantly increases the risk of developing lung cancer, heart disease, chronic bronchitis, emphysema
and other serious diseases and adverse health conditions.
• The risk for serious diseases is significantly affected by the type of tobacco product and the frequency,
duration and manner of use.
• No tobacco product has been shown to be safe and without risks. The health risks associated with cigarettes
are significantly greater than those associated with the use of smoke-free tobacco and nicotine products.
• Nicotine in tobacco products is addictive but is not considered a significant threat to health.
• It is the smoke inhaled from burning tobacco which poses the most significant risk of serious diseases.
• Quitting cigarette smoking significantly reduces the risk for serious diseases.
• Adult tobacco consumers have a right to be fully and accurately informed about the risks of serious diseases,
the significant differences in the comparative risks of different tobacco and nicotine-based products, and the
benefits of quitting. This information should be based on sound science.
• Governments, public health officials, tobacco manufacturers and others share a responsibility to provide
adult tobacco consumers with accurate information about the various health risks and comparative risks
associated with the use of different tobacco and nicotine products.
tobacco regulation & communication
• Tobacco products should be regulated in a manner that is designed to achieve significant and measurable
reductions in the risks and adverse health effects associated with cigarette use. Regulations should enhance
the information available to adult consumers to permit them to make informed choices, and encourage the
development of tobacco and nicotine products with lower risks than existing cigarettes.
• The degree of regulation should be based on the risks and comparative risks of tobacco and nicotine
products and their respective product categories. Preferential treatment (taxation, marketing, consumer
communication, labeling, etc.) should be given to tobacco and nicotine products or product categories that
are less harmful than cigarettes.
• Communication and interaction with adult tobacco users regarding their brand choices is essential for
effective competition.
Our guiding principles and beliefs
5. whatwebelievewhatwebelieve
• Public policy should allow communication of the comparative risks of tobacco products and encourage
tobacco users to switch to lower-risk products.
• The regulation of marketing of tobacco products should be consistent with constitutional protections and
enhance an adult consumer’s ability to make an informed choice by providing accurate information on the
risks and comparative risks of tobacco products.
• The marketing of tobacco products should not be targeted to minors and non-tobacco users.
• The prohibition of tobacco products is neither practical nor desirable.
tobacco consumers
• Individuals should consider the conclusions of the U.S. Surgeon General, the Centers for Disease Control
and other public health and medical officials when making decisions regarding smoking.
• The best course of action for tobacco users concerned about their health is to quit. Adults who continue to
use tobacco products should consider the reductions of risks for serious diseases associated with moving
from cigarettes to the use of smoke-free tobacco or nicotine products.
• Minors should never use tobacco products and adults who do not use or have quit using tobacco products
should not start.
• Adults who smoke should avoid exposing minors to secondhand smoke, and adult smokers should comply
with rules and regulations designed to respect the rights of other adults.
harm reduction
• Reducing the diseases and deaths associated with the use of cigarettes serves public health goals and is in
the best interest of consumers, manufacturers and society. Harm reduction should be the critical element
of any comprehensive public policy surrounding the health consequences of tobacco use.
• Significant reductions in the harm associated with the use of cigarettes can be achieved by providing
accurate information regarding the comparative risks of tobacco products to adult tobacco consumers,
thereby encouraging smokers to migrate to the use of smoke-free tobacco and nicotine products, and by
developing new smoke-free tobacco and nicotine products and other actions.
• Governments, public health officials, manufacturers, tobacco producers and consumers should support
the development, production, and commercial introduction of tobacco leaf, and tobacco and nicotine-
based products that are scientifically shown to reduce the risks associated with the use of existing tobacco
products, particularly cigarettes.
• Adult tobacco consumers should have access to a range of commercially viable tobacco and nicotine-
based products.
For more details on these and other issues, visit www.reynoldsamerican.com.
6. impact
Impact
Whether you are a summer intern, recent college
graduate or a seasoned professional looking for a
new challenge along your career path, we want YOU
to help us create the future! We’re looking for the most
highly qualified individuals who want a chance to enhance their
skills with challenging work experiences that start as soon as
they join our team. In addition, we know you will want to consider the compensation
and benefits we have to offer. With that in mind, we offer competitive total compensation and benefits
packages that are benchmarked against the food, beverage and tobacco industry.
making a difference
7. impact
We’re looking for employees who are hungry for responsibility, accountability and a
chance to really make an impact. Diverse agents of change who are not afraid to be bold thought-
leaders have boundless opportunity to make a difference at Reynolds American and R.J. Reynolds Tobacco.
Society has used tobacco for thousands of years, but we’re creating the future of the
tobacco industry. Reinventing a business is exciting, but it isn’t easy. We take very seriously the
responsibilities that come with making, marketing and selling legal, age-restricted products with inherent
health risks. We take great pride in the principled, lawful and responsible manner in which we conduct
ourselves and our business. Bringing that to life is every single employee’s job.
You won’t be limited or pigeonholed at our companies. Our leadership comes from areas as
diverse as marketing, research and development, supply, law, operations and manufacturing. We want to know
if you are ready to come make a difference. We want you to help us:
Create the future
Lead the Movement
“At Reynolds American and R.J. Reynolds, we’re
looking for individuals who are passionate about
their beliefs. The tobacco industry is highly regulated
and quickly changing. As a result, employees must be
really creative and willing to take ownership of their
ideas to drive change.
”Dara – legal
8. noboundaries
No Boundaries
You need to ask yourself, just how far you want to take your career. Because we’re looking
for people who want to soar!
spread your wings
9. noboundaries
Here, you’re limited only by your aspirations. We have a dynamic career-development program that
YOU can drive. We can give you more details on the program itself, but here’s what you need to know up front:
Your career will fly high if you can demonstrate our Leadership Dimensions, which are:
• Strategy Development: Do you have the capacity to visualize how to add value to your area of
responsibility, and can you translate this vision into realistic plans?
• Driving Execution: Do you enhance operating results by assigning clear accountability, defining
decision-making authority and putting the right resources behind winning ideas?
• Talent Development: Can you elevate individual and team performance in order to build a motivated
and productive workforce?
• Leading Change: Are you able to identify, lead and support initiatives that challenge the status quo?
• Influencing Others: Do you generate win-win outcomes by building partnerships that integrate
various points of view?
• Credibility: Can you earn trust, project confidence and demonstrate competence?
Are you ready to break out of
the box at our companies?
“My experience with the MBA internship
with R.J. Reynolds has been nothing less
than phenomenal. This internship truly
provided me with real world business
and brand marketing experience that
allowed me to apply the academic theories
learned in school to my summer projects.
From the start you will be involved in
work that is meaningful and relevant
and can fully expect that your project
recommendations will be considered and
possibly implemented by the company.
”Josh – marketing intern
10. standout
Stand Out
We believe diversity encompasses all the
differences between and within us, seen and unseen, that
are intertwined in our marketplace, talent pools, consumers and suppliers. For us
to be the most innovative tobacco company in the marketplace, collectively we must be different (just like our
consumers are) … and that’s what will make us successful. We relish a variety of perspectives, through a culture
that welcomes and fosters individuality, choice and collaboration.
we are all different
11. standout
We want to reflect our marketplace, leverage what makes each employee distinctive and
unleash the potential of our employee talent. We recognize those who respect individual differences,
value merit and share in breakthroughs. Those who seek out and optimize the differences around them will be
rewarded.
We eagerly await the chance
to learn from you!
“As a woman from a different
nationality, it was important for
me to work for a company that
embraced culture and diversity.
R.J. Reynolds offers this. Culture
and diversity are part of the
company’s DNA. This helps enable
an employee such as myself to
succeed and progress in my
career, because I can be myself,
and my culture and experiences
are valued.
”Abby – trade marketing
12. livelarge
live large
We’ve got a secret to share. You don’t have to live in a large
city to live large. Winston-Salem offers a blend of metropolitan
convenience and activities, minus the hassle, high cost and
less-hospitable atmosphere of those larger cities you may be
thinking about. From Fortune 500 companies to universities to
major medical centers, we’ve got it all. Winston-Salem offers a great
quality of life, an instant sense of“belonging”and a diverse environment … which is why many
young professionals have moved here in recent years.
Winston-Salem,“the City of the Arts,”is the birthplace of the nation’s first arts council and
the first state-supported residential arts school. If you’re looking for arts, culture and the opportunity
to have some fun, Winston-Salem’s got you covered. The city is home to the RiverRun International Film
Festival and The North Carolina Black Repertory Company’s National Black Theatre Festival. There’s something
for everyone, from weekly live music all summer to our downtown arts district, a variety of restaurants and
nightlife options, and more than a dozen wineries and vineyards in the area.
winston-salem
13. livelarge
If sports are your game, get ready to enjoy them on both the professional and collegiate
levels. Winston-Salem is the home of a minor league affiliate of the Chicago White Sox. Winston-Salem and
two nearby towns are known as the Piedmont Triad, which Golf Digest named as“the best big city”for golf
in America. A short drive expands sporting opportunities, including NASCAR racing, NFL football and
NBA basketball.
With Wake Forest University located in the city, we enjoy Atlantic Coast Conference (ACC)
football, basketball, baseball and soccer. And, Winston-Salem State University brings Mid-Eastern
Athletic Conference (MEAC) action to the area. There are also four other colleges or universities in the city, plus
the Sawtooth School for Visual Art, which offers a variety of educational and cultural events and programs.
If you enjoy outdoor activities, your options are boundless. We are nationally known for our top
running and mountain-biking trails, we have full- and mini-marathons, and offer activities from rock climbing
and hiking to kayaking, canoeing and fishing. Winston-Salem is also close to the state’s mountains and coast.
An hour drive west puts you in the Blue Ridge Mountains and a few hours east and you’ll be at the state’s
amazing coast, from the Outer Banks to Wilmington.
No matter what appeals to you, come to Winston-Salem to savor that moment.
Check it out:
www.VisitWinstonSalem.com
www.WelcomeWinstonSalem.com
www.VisitNC.com
www.SmittysNotes.com
14. brands
the brands
Reynolds American Inc.’s operating companies
deliver the highest quality products to adult tobacco
consumers across all segments of the tobacco market.
R.J. Reynolds Tobacco Company makes five of the 10 best-selling U. S. cigarette brands,
including Camel and Pall Mall. The company continues to be the industry leader in innovation.
For nearly a century, Camel has been recognized
as an innovator in the tobacco industry. Launched in
1913 as the first cigarette to be distributed nationally, Camel
has brought many industry“firsts”to market. Even today, Camel
provides tobacco consumers with innovative tobacco pleasures
such as Camel Snus, a smoke-free, spit-free tobacco product
that is sold cold for freshness. In both its
product and consumer contacts, Camel is an
authentic American icon, distinguished by
irreverent fun and bold imagination.
Introduced in 1899 as one of the very first
premium cigarettes, Pall Mall has a rich and
storied history of innovation and leadership.
Pall Mall was re-launched in 2001 as a premium
product at a sub-premium price. The brand’s value
proposition,“Lasts Longer, Burns Slower,”combined
with its attractive price has since made Pall Mall one of
the fastest growing brands in the market.
We listen to adult
tobacco consumers
15. brands
Conwood’s leading brands include Grizzly,
Kodiak and Levi Garrett. The company also sells and
distributes a variety of tobacco products manufactured
by Lane, Limited, including Winchester and Captain Black
little cigars, and Bugler roll-your-own tobacco.
As the #1-selling value smokeless tobacco
product in the country, Grizzly has come a long way. From its introduction of Long Cut
Wintergreen and Fine Cut Natural in 2001, Grizzly continues to grow into a category giant. Every can
of Grizzly a consumer purchases has the premium taste they expect, in a variety of their choices, and
it is offered at an unequalled value.
Santa Fe manufactures
Natural American Spirit cigarettes
and roll-your-own tobacco and
is the distributor of other super-premium brands. Santa Fe
Natural Tobacco is the only maker of both cigarettes made with 100 percent
certified organic tobacco, and cigarettes made with 100 percent
additive-free, natural tobacco.
Natural American Spirit was first introduced in
1982 to provide adult smokers with tobacco
the way nature intended – 100 percent additive-
free. The premium, natural tobacco in Natural American
Spirit has no artificial flavorings or preservatives, and with
up to 25 percent more tobacco than other king-size
cigarettes, commands a super-premium price.
16. Great employees are at the heart of every great
company. That may sound like a cliché, but at
Reynolds American and R.J. Reynolds, it is a strongly
held belief. And, we want to prove it to you.
To view job listings and apply online please visit our
Web sites at:
www.reynoldsamerican.com
www.rjrt.com
Reynolds American and R.J. Reynolds are equal
opportunity employers and we value people with
different experiences and styles of working.
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