4. Concept 1: Direct Marketing -Direct Mail Kotler: Eastman Kodak Co Local: Philippine Airlines – Mabuhay Miles RP Medical Application: Maxicare Caritas
8. Concept 3: Direct Marketing – Telemarketing Kotler: USAA Local: Citibank RP Medical Application: First Vita Plus Caritas Medical Transcription Services
10. Concept 4: Interactive MarketingAdvantages vs Disadvantages Kotler: Pepsi Local: Sunsilk RP Medical Application: The Medical City GlaxoSmithKline
11. Concept 5: Word of Mouth Marketing – Buzz and Viral Marketing
12. Concept 5: Word of Mouth Marketing – Buzz and Viral Marketing Kotler: Blendtec Local: Globe RP Medical Application: St. Lukes Medical Center – Global City
16. Concept 7: Word of Mouth - Blogs Kotler: Ford Bold Moves Local: Johnson & Johnson, Our Awesome Planet, PPCRV Twitter RP Medical Application: Laboratory Med News Nurses Notes.info DepNet.ph Twitter