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My Car is Talking
But What’s It Saying?
Win! We’re raffling off a BlueAnt Supertooth for
your car at the end of the panel.


Poor design in your car? A button, a sound, an
application …


Submit via Twitter @sxswmycar or comment at
meebo.com/sxsw
Mary S. Butler, Razorfish
Jason Kriese, Microsoft Auto
Mike Jones, Smart Design
David Kidd, George Mason University
Karen Kaushansky, Tellme
About Me

Current
• Senior Content Strategist, Razorfish
• Editor, Headlightblog.com


Previous
• Editor-in-Chief, Forbes.com luxury auto site
• Managing Editor, Cars.com
David Kidd


             George Mason University
              •Driver distraction
              •Interruptions
              •Usability
              Liberty Mutual
              •Perceptions of driving ability
              Westat
              •Driving experience
Promising trends:
• Speech-based interfaces
• Infotainment for information
control




                                 Potential concerns:
                                 • Aesthetics
                                            over human-
                                 centered design
                                 • Interfaces that are
                                 incompatible with driving
think


     Intuitive and functional
   design that accommodates
   the limitations of the driver


                              7
jason
               kriese
user experience program mgr
“I design, define, and develop features for
   the Microsoft Auto platform.”




                        Zzzzzzzz…
my 60 minute commute
   in 60sec 45sec
13.7 exhilarating miles
en route

2 incoming calls (“The Boss” and Grandma)


4 GB of music


1 worthwhile radio station (Def Lepperd!)


1   2   3x perusing m.facebook


1 change to a 9am meeting
arrived!
think


    We need to facilitate
      purposeful, micro
  consumption of content in
          the car.

                          18
19
Doesn’t turn on




20
21
22
23
24
think

   We used to fawn over new cars, now our
    phones and laptops get the attention.
   Carmakers are eager for the affection we
             give our gadgets.

                Hence, screens.

  It’s a good thing: They’re more accurate to
   the car, and more effective for the driver.
                                           25
Karen Kaushansky




                   26
All I want to do is make a phone call
                                       Copyright 2008 Microsoft
                         Corporation, Confidential & Proprietary   32
think


   Designing for the car means
  designing interactions that are
    natural and non-stressful
  which today and in the future
   can be voice (speech input,
          audio output).
                               33
think

   Automakers and their designers
          need to figure out better
            ways to integrate
        consumer hand-held and other
             portable devices
               into vehicles.


                                       34
Michael’s Mazda 3 Hatchback
Kenni’s 2004 Honda Pilot EX
Evan’s 1996 Infiniti G20
Question 1: Challenges / Pain Points
48
Charting anxiety

 freakin’ out




anxiety




        calm



                                pre-planning        write on          updating          arrived
                unfamiliar
                                 completed           paper             route
                        travelling                       new search
                                           incoming                        last 5% of
                           with                             while
                                              call                            nav
                       passengers                          driving


                                               task/situation
                                                 over time
Prototyping
51
Occlusion Method
Peripheral Detection Task




Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments.
        Accident Analysis and Prevention, 38, 887-894.
Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of
       Experimental Psychology: Applied, 9(2), 119-137.
Lane-change Test (LCT)




Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and
        speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in
        Driver Assessment, Training, and Vehicle Design.
Eye-tracking and EEG
Timeline Analysis




Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on
        the road? User Experience, 7(4), 10-12.
Best methods
Cars of the future
Cars of the (Near) Future
Sony Xplod car stereo with a front USB port
Delphi three-port hub
Multiple ports allow multiple consumer interfaces
Car of the Future
Land Rover LRX Concept
Delphi iPhone Car Controller
Rinspeed iChange
74
77
http://www.todayandtomorrow.net/2008/03/28/reventon-2/

http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-
Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htm
http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-
Reventon-pics/2008-Lamborghini-Reventon-dash.htm


                                    Lamborghini display




                                                          79
Ford avatar / EVA
Tasks performed in the car


   100%
          18%
                28%
                      36%
          2%
   80%
                                            49%
                            52% 52%                     52%
                3%                                59%         60%
                                      63%                           71%
                                                                          69% 75%
                      2%
                                                                                  79% 76% 82% 83%
   60%
                            2%   3%
          80%
                                            19%
   40%                                                  21%
                                      3%          12%         14%
                69%
                      62%                                           10% 8%
                            46% 45%                                            6%         6%
   20%                                                                              3%
                                      34% 32%                                                  5%   4%
                                              29% 27% 26%
                                                                    21% 21% 19% 18% 18%
                                                                                               13% 13%
    0%



                                                  I Do This    Would Like To   Don't Want To
Mary S. Butler, Razorfish (Mary.Butler@razorfish.com)
 Jason Kriese, Microsoft Auto (jkriese@microsoft.com)
 Mike Jones, Smart Design (Michael@SmartDesignUSA.com)
 David Kidd, George Mason U. (dkidd3@gmu.edu)
 Karen Kaushansky, Tellme (kjkausha@microsoft.com)




Continue the conversation: My Car is Talking But
What It’s Saying on Facebook
http://bit.ly/sxswmycar

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