2. Snapchat Goals Change
● Formerly growth, but now
claims over 100 million
daily users
● Swich to monetisation
● Hired Imran Khan - IPO
King
● Turning its attention to
profit
● Wants to IPO as a billion
dollar company by 2017
3. Why Snap Ads Are News
● Snapchat reaches 41%
of 18-34 year olds in
the US
● Users spend 25-30
mins on the app per
day
● Spreading quickly - not
just randy teens
4.
5. Two Types Of Snap Ads
● Snap Ads Between
Stories: Video or image
ads will sometimes run
when you auto advance
through your friends
stories
● Expandable Ads: Swipe up
and move to an external
site! Takes you off the
platform.
6. How Do The Users Feel?
● Mixed reactions
● Took to sites like Twitter
and Reddit to complain
7. ● API - allows you to buy ads
directly from Snapchat
● Snapchat Partners - connects
advertisers with ad agencies to
help with targeting and ad
spend
● Ads Measurement Partners -
external agencies will compile
stats and metrics for you
Snapchat will inspect every ad
before releasing it to ensure
high quality ads
Benefits For Businesses
9. ● Testing carried out by
MediaScience exposed 320
consumers (16-56) to online
ads during 552 sessions
● Included Snapchat, Facebook,
Instagram, Youtube and TV
● Results put Snapchat second
to TV
YES (initially..)
10. ● Snap Ads are NEW
● Research was with
existing group of
snapchatters
● Too early to tell whether
it will be a success
But… (yes there’s a but)
11. ● Ads are unobtrusive - 10
second limit
● Less noisy than Facebook
or Instagram - all posts in
a day appear as one story
● Users can swipe off ad
immediately
Final Thoughts
12. ● Taco Bell Sponsored Lens
● Set up for Cinco de Mayo
● Viewed 224 millions times
- new record
● Prime example of how ads
are unobtrusive and
actually fun for users
Examples To Date