IMAGE Social Media Masterclass
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Want to be a social media superstar? Start your journey with these slides from my IMAGE masterclass.
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IMAGE Social Media Masterclass
- 5. Autoposting #ff Multiple hashtags Facebook profiles for business Twitter as a broadcast tool Things That Were Once OK But Aren’t Now
- 6. JM Twitter Cards Things That Were Once OK But Aren’t Now
- 7. #ff Things That Were Once OK But Aren’t Now
- 8. Multiple Hashtags Things That Were Once OK But Aren’t Now
- 9. Twitter 2 Will Do Things That Were Once OK But Aren’t Now Image: Blog.bufferapp.com
- 10. Instagram Max At 8 Things That Were Once OK But Aren’t Now h3ps://www.rivaliq.com/blog/instagram-‐hashtag-‐best-‐prac=ces/
- 11. Facebook profile for business Things That Were Once OK But Aren’t Now
- 12. Counting Likes Things That Were Once OK But Aren’t Now
- 13. Twitter As A Broadcast Tool Things That Were Once OK But Aren’t Now
- 14. The Situation in Ireland
- 16. Different Demographic & Market
- 17. My View Of The World
- 18. Blog • Conveys your brand message • Is the link des=na=on for social media • Aids Google search ranking
- 19. VIDEO • Use video on your site and across social media 1 MINUTE OF VIDEO = 1.8 MILLION WORDS
- 20. How To? 1. DIY 2. Professional 3. Brightspark Way DIY VIDEO
- 21. TIPS ON VIDEO I WISTIA
- 31. WANNA BE A SUPERSTAR? (Get Out Your Tool Box)
- 38. Facebook Algorithm Organic Reach: 6% This means that 94% of what you write is never seen
- 39. Facebook Share Price Organic Reach goes down as stock price rises (Jay Baer)
- 40. Because 94% of what you write on Facebook doesn’t get seen... Facebook is now an advertising platform. A place to promote your business using ad spend.
- 41. Image: Quicksprout Understanding Edgerank
- 42. • Money = Promotions • Status = Sharable Content • Fun = Conversation What Do People Want? Facebook Formula
- 43. • Money = Promotions • Status = Sharable Content • Fun = Conversation What Do People Want? “Digital Water Cooler” Facebook Formula
- 44. Facebook • Know your audience • What matters to them? • Join the conversation • Repeat How To Do It
- 45. Facebook Metrics • Reach • Engagement / PTAT • Engagement Rate • Email sign ups Move beyond likes..
- 46. Instagram • Images + Video • Non Algorithm* • Carousel (May15)
- 47. Instagram: How To • Quality images • Informal • Hashtags • Location tagging
- 50. Dublin Airport
- 51. Sligo Tourism
- 53. Your Customer?
- 54. Pinterest • Links to website from an affluent middle-aged female demographic Average Order Value
- 55. Pinterest: How To • Broad boards • Repin others • Longer images • Images with text
- 63. Brightspark has turned around the social media fortunes of many businesses... Small and large.
- 64. WE PROCESS! IDEAS INTEGRITY VALUE