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Your Success. Data Driven.
2
About Speedeon Data
Transform Your Data
Into Engaged Customers
Speedeon Data provides
leading brands with the means
to succeed in today’s data-
driven world.
We offer analytical and direct
marketing expertise, and the
highest quality data delivered
via innovative data solutions.
Your Success. Data Driven.
3
Mover Solutions
Reach consumers when they are
spending money and switching brands.
As homeowners list their houses, enter
into sales contracts, and then move,
their purchase patterns change
dramatically.
Be the first to engage premovers and
95% of new movers nationwide with the
right message at the right time.
Make the Right Moves
4
Data Append Solutions
Accurate and complete contact and
marketing data lead to greater
insight, increased engagement, and
improved results.
For the data you need but don’t have,
data append and reverse append
solutions provide the most up-to-date
name, address, telephone and
demographic data.
Get the Complete Picture of Your Customers
5
Optimization Solutions
Gain Actionable Intelligence and Improved Results
Data Optimization enables you to better utilize your existing data, which means increased
response rates, decreased costs, and improved program results.
BenefitsProcess
• Revenue & ROI
• Phone contact &
presentation rates
• Mail & email delivery
and response rates
• Costs
• Phone
disconnects/wrong
party connects
• Non-deliverable mail
• Email bounce-backs
6
Data Modeling Solutions
Your Roadmap to
Greater Customer
Insight
Using data models to predict customer
behavior and to identify prospective
customers enables you to:
• Increase response rates
• Decrease costs
• More precisely manage marketing
outcomes • Identify prospects like
your customers
• Analyze demographic
attributes of your current
customers
• Match key attributes to
your prospect files
• Identify attributes influencing
response and non-response
• Rank prospects based on
predicted response
• Drive ongoing improvements
to marketing programs
7
Data Hygiene Solutions
Monthly data decay rates average
2.5%. In a year, nearly 1/3 of your
data can go stale.
With regularly scheduled data
hygiene, your contact data is always
current and ready to deploy.
Stop costly data churn and decay
with a customized solution that is:
• Predictable
• Easy-to-manage
• Cost-effective
The Most Effective Way to Stop Data Decay
8
Mobile Marketing Solutions
Your Mobile Ads - On Target
& Measurable
Reach customers, movers and prospects
with highly targeted and measurable
mobile advertising.
Leverage your data with mobile phone
users who are geo-mapped to
households in order to deliver highly
relevant in-app and mobile web ads.
Engage current customers, high-
spending movers throughout the
lucrative move cycle, and new prospects
using 3rd party data with true 1:1 mobile
targeting.
9
Business Data Solutions
The Most Current
& Accurate
Business Listings
Compiled Business Data:
• 5,500+ Yellow Page Directories
• Phone Verification & Business
Info Append
• Monthly Updates (NCOA, DSF)
New Business Records:
• Secretary of State Filings
• County Courthouse & Public
Record Notices
• 40K New Businesses/Week
• Daily, Weekly & Monthly Files
10
Homes for Sale Database
Listing a home signals significant
changes in a homeowner’s product
and service needs, purchase
behavior and brand affiliations.
Speedeon Data’s Homes For Sale
Database connects you with up to
96% of homes currently on the
market.
Dramatically impact CRM
strategies, loyalty programs and
other customer retention initiatives.
Optimize CRM
Strategies with a Total
View of Homes on the
Market
11
Ethnic Database
The Most Complete Ethnic Database
As our country becomes more ethnically diverse, the need to communicate with current and
potential customers along relevant ethnic, religious, and language parameters becomes
increasingly important to your marketing success.
Speedeon Data’s Ethnic Database provides access to the most comprehensive ethnic and life
stage attributes for the U.S. population.
12
GenderPrecise RPA
Unlike typical reverse phone append
solutions, GenderPrecise RPA returning
up to 4 contacts in a household for a
given phone number.
This increases the likelihood of
determining accurate contacts of a
preferred gender.
Precision Target by
Gender To Improve
Campaign Results
13
NT H A K
866.647.9219
sales@speedeondata.com | www.speedeondata.com
Y O U

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Speedeon Data: Company Capabilities

  • 2. 2 About Speedeon Data Transform Your Data Into Engaged Customers Speedeon Data provides leading brands with the means to succeed in today’s data- driven world. We offer analytical and direct marketing expertise, and the highest quality data delivered via innovative data solutions. Your Success. Data Driven.
  • 3. 3 Mover Solutions Reach consumers when they are spending money and switching brands. As homeowners list their houses, enter into sales contracts, and then move, their purchase patterns change dramatically. Be the first to engage premovers and 95% of new movers nationwide with the right message at the right time. Make the Right Moves
  • 4. 4 Data Append Solutions Accurate and complete contact and marketing data lead to greater insight, increased engagement, and improved results. For the data you need but don’t have, data append and reverse append solutions provide the most up-to-date name, address, telephone and demographic data. Get the Complete Picture of Your Customers
  • 5. 5 Optimization Solutions Gain Actionable Intelligence and Improved Results Data Optimization enables you to better utilize your existing data, which means increased response rates, decreased costs, and improved program results. BenefitsProcess • Revenue & ROI • Phone contact & presentation rates • Mail & email delivery and response rates • Costs • Phone disconnects/wrong party connects • Non-deliverable mail • Email bounce-backs
  • 6. 6 Data Modeling Solutions Your Roadmap to Greater Customer Insight Using data models to predict customer behavior and to identify prospective customers enables you to: • Increase response rates • Decrease costs • More precisely manage marketing outcomes • Identify prospects like your customers • Analyze demographic attributes of your current customers • Match key attributes to your prospect files • Identify attributes influencing response and non-response • Rank prospects based on predicted response • Drive ongoing improvements to marketing programs
  • 7. 7 Data Hygiene Solutions Monthly data decay rates average 2.5%. In a year, nearly 1/3 of your data can go stale. With regularly scheduled data hygiene, your contact data is always current and ready to deploy. Stop costly data churn and decay with a customized solution that is: • Predictable • Easy-to-manage • Cost-effective The Most Effective Way to Stop Data Decay
  • 8. 8 Mobile Marketing Solutions Your Mobile Ads - On Target & Measurable Reach customers, movers and prospects with highly targeted and measurable mobile advertising. Leverage your data with mobile phone users who are geo-mapped to households in order to deliver highly relevant in-app and mobile web ads. Engage current customers, high- spending movers throughout the lucrative move cycle, and new prospects using 3rd party data with true 1:1 mobile targeting.
  • 9. 9 Business Data Solutions The Most Current & Accurate Business Listings Compiled Business Data: • 5,500+ Yellow Page Directories • Phone Verification & Business Info Append • Monthly Updates (NCOA, DSF) New Business Records: • Secretary of State Filings • County Courthouse & Public Record Notices • 40K New Businesses/Week • Daily, Weekly & Monthly Files
  • 10. 10 Homes for Sale Database Listing a home signals significant changes in a homeowner’s product and service needs, purchase behavior and brand affiliations. Speedeon Data’s Homes For Sale Database connects you with up to 96% of homes currently on the market. Dramatically impact CRM strategies, loyalty programs and other customer retention initiatives. Optimize CRM Strategies with a Total View of Homes on the Market
  • 11. 11 Ethnic Database The Most Complete Ethnic Database As our country becomes more ethnically diverse, the need to communicate with current and potential customers along relevant ethnic, religious, and language parameters becomes increasingly important to your marketing success. Speedeon Data’s Ethnic Database provides access to the most comprehensive ethnic and life stage attributes for the U.S. population.
  • 12. 12 GenderPrecise RPA Unlike typical reverse phone append solutions, GenderPrecise RPA returning up to 4 contacts in a household for a given phone number. This increases the likelihood of determining accurate contacts of a preferred gender. Precision Target by Gender To Improve Campaign Results
  • 13. 13 NT H A K 866.647.9219 sales@speedeondata.com | www.speedeondata.com Y O U