FutureOfficesWinter20-Workshop.pptx

#FutureOffices
#FutureOffices
Transform Your Digital Workplace with Human Centered Design
Facilitated by: Michelle Caldwell & Ruven Gotz
#FutureOffices

#FutureOffices ©2019 Avanade Inc. All Rights Reserved. <Confidential>
Michelle Caldwell
NA Workplace Experience Lead
Avanade NA, Seattle
Mary.M.Caldwell@avanade.com
@shellecaldwell
Ruven Gotz
West Workplace Experience Lead
Avanade West, Los Angeles
Ruven.Gotz@avanade.com
@ruveng
Introductions

3
©2019 Avanade Inc. All Rights Reserved. <Confidential>
Agenda
• Ice Breaker
• Introduction
• Dear John
• Worst Nightmare
• Remember the Future
• Sailboat
• Affinity Clustering
• Visualize the Vote
• Resources
• Wrap Up
3

6
We spend a lot
of time designing
the bridge, but
not enough time
thinking about
the people who
are crossing it.
Dr. Prabhjot Singh, Columbia University

#FutureOffices ©2019 Avanade Inc. All Rights Reserved. <Confidential> 7
Design Thinking
Design thinking is a way of problem seeking and solving that allows us to solve complex challenges collaboratively.
Learn about people
and the context of
the problem.
Design solutions,
make ideas real, and
repeat as needed.
Test ideas and
prototypes with
actual users.
Deploy the chosen
solution and refine it.
Synthesize learnings and
(re)frame the challenge
at hand.

8
You’ve got to start with
the customer experience
and work back toward
the technology–not the
other way around.

Looking
In this phase you’ll learn how
to better understand people and
their behaviors, attitudes and
motivations. You’ll understand their lives,
hear their hopes and desires and get
smart on the challenges.
Understanding
Here you’ll make sense of everything
you’ve heard and generate as many ideas
as possible (the best way to get great
ideas is to start with a ton of ideas). You’ll
identify opportunities, evaluate, prioritize
and refine your solutions.
Making
Now is your chance to bring
your solution to life. You’ll figure out
how to build it, how to get it to market,
how to maximize its impact and
optimize it to improve over time.
9
Methodology

Design Thinking Methods
• Interviewing
• Fly-on-the-Wall Observation
• Contextual Inquiry
• Walk-a-Mile Immersion
• What’s on you radar?
• Buy a Feature
• Build your own
• Journaling
• Think-Aloud Testing
• Heuristic Review
• Critique
• System Usability Scale
Looking
• Stakeholder Mapping
• Persona Profile
• Experience Diagramming
• Concept Mapping
• Affinity Clustering
• Bull’s-eye Diagramming
• Importance/Difficulty Matrix
• Visualize the Vote
• Problem Tree Analysis
• Statement Starters
• Abstraction Laddering
• Rose, Thorn, Bud
Understanding
• Thumbnail Sketching
• Creative Matrix
• Round Robin
• Alternative Worlds
• Storyboarding
• Schematic Diagramming
• Rough and Ready Prototyping
• Appearance Modeling
• Concept Poster
• Video Scenario
• Cover Story Mock-up
• Quick Reference Guide
Making
1 3
2

Sample Agenda
Activity Length (minutes) Details
Intros & activity 30
Dear John 30 Identify perspectives, challenges and opportunities of 3-4 key users/stakeholders
Worst Nightmare 15 Identify challenges and opportunities of the current state
Break 15
Affinity Clustering 60 Consolidate and synthesize ideas into themes/areas
Visualize the vote 10 Prioritize the themes to be explored in the next activity
Creative Matrix 30 Multi-group Brainstorming activity to come up with wide-ranging features/solutions
Lunch 60
Prioritize & share 30 Group sharing of ideas created in previous activity
Storyboarding 60 Groups create storyboards of the ideal refresh process covering front-stage and back-stage activities
Sharing & Voting 30 Group sharing of storyboards and voting on highest impact ideas
Break 15
Assignments and alignment to Op Model 40 Identify product owners for key features and align to operating model
Summarize & Next steps 10
7.5 hours
UNDERSTANDING
MAKING
LOOKING

Areas to Apply Design Led Thinking
 Organizational & Executive Alignment
 Customer Experience & Marketing
 Employee Experience & Workplace Training
 Data & AI
 Products & Services
 Operations Model
 Business Transformation Planning
 Change Management
 Technology Investments & Prioritization
 Physical & Digital Workplace Transformation

When to Apply Design Led Thinking
 Annual Budgetary Planning
 Learning Management Systems & Workplace Experience Roadmaps
 Technology Investment Planning
 Business or Technology Transformation Projects
 Strategic Offsite Workshops or Meetings
 Employee “Focus Groups”
 Generate Product Backlog User Stories
 Product Backlog Prioritization
 Customer or Employee Experience Optimization
 Brand Offerings

Global Oil & Gas Organization
Modern Workplace Strategy & Roadmap
Key Outcomes:
 Digital Workplace Hub Vision and Strategy
 Pain Point Identification and Prioritization
 Key Roles and Responsibility Definition
 Collaboration Needs and Tasks Identification
 Technical Proof of Concept
 Business Benefit Case
 High-Level Roadmap

The Facts
11 Million
Meetings daily in NA
Ineffective Meetings
Waste not only our time but others and
directly impact how successful our
projects are
Wasted
31 hours
61.8
Meetings per Month
50%
Unproductive

The Effects
91%
Daydreaming
39%
Fall Asleep
Miss Meetings
96%
95%
Miss parts of meetings
73%
Bring other work to meetings

#FutureOffices 17
Dear John
Dear Intranet, it’s not you…well actually, it is you.

Dear
John
01 WORKSHOP ACTIVITY This is a breakup letter to your current
intranet. Pour your heart out and let it
know why you’re no longer meant for
each other.
Feel free to make it fun, or
straightforward.

#FutureOffices 19
Worst Nightmare
Conquer our fears. In this activity we list the
scenarios that keep us up at night.

Worst
Nightmare
The project is greenlit. There are high
expectations. What can go wrong?
Take 10 minutes to write down your worst
fears on sticky notes, one fear per note.

#FutureOffices 21
Understand how your
customers define success
With Remember the Future

The Object of the Game
This game is based on numerous studies in cognitive psychology that have examined
how we think about the future.
When we ask the question “What should our product do?”
we are not given a frame of reference for comparison.
When we ask the question “What will our product have done?”,
we generate richly detailed, sensible, and longer descriptions

Analyze with Sailboat
Gain insight and understanding into the
current state of the situation

#FutureOffices
What is dragging
you down?

#FutureOffices 28
What patterns emerge?
Affinity Clustering

Affinity
Clustering
In this activity we’ll take the ideas we’ve
outlined and cluster them in groups to
see what trends, patterns, and
relationships emerge.

#FutureOffices 32
Prioritize our efforts to make the biggest impact.
Visualize the Vote

Visualize
the Vote
In this activity we’ll vote to get a sense of
the important clusters and individual
ideas. This will help us communicate and
prioritize our efforts.

Design Led Thinking Resources
Multiple resources available to help you on your design led thinking journey
AVANADE
Avanade facilitates design
thinking workshops with human
centered designers and industry
subject matter experts
LUMA INSTITUTE
Offers training and certification
for enterprise organizations to
build design thinking
capabilities across their teams
IDEO
IDEO U is an online school
where leaders can unlock their
creative potential and build their
problem-solving skills with
design based thinking training

Additional Resources
Inovationgames.com
gamestorming.com

#FutureOffices
#FutureOffices #FutureOffices
Thank You

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