Copyright Discussion at the Science Literacy Conf at KQED, April 22, 2009

1. Issues in Publishing/
Journalism
with
Community Norms/Ethics
in Copyright and Fair Use
Science Literacy Training
Mary Hodder
Mary@hodder.org
@maryhodder
Napsterization.org/stories
Dabble.com

2. Issues With Publishing
and Journalism
• Submissions, Use and Reuse
• Copyright / Digital Copyright
• Creative Commons
• Attention, Links, Buzz, Ethics,
Community Practices

3. Submissions are easy
• TOUs
• Do user’s own their work
• Do you own a copy
• What if they want to delete?
• How do you manage authenticity?
• What if something is stolen?
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4. Use and Reuse
Questions to ask yourself:
• Copyrighted?
• Fair Use?
• Creative Commons?
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5. Copyright
• Copyright is a contract between
creators and public
• Fair Use is an exception
• Rethink copyright for digital world
• right to copy
• right to distribute

6. Richness of Media
Rich
Media
Perception of value
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7. Digital Copyright
• Open • Robots.txt
Information • SourceForge
• Open Source • APIs / RSS
• Open Data • YASNs
• Open • Blogs,
Community Twitter,
• Open Publishing Online News,
User
Creative
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8. Robots.txt
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9. 9

10. Everyone Does It
Community
and
Social Norms
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11. Fair Use
HOW: THE FOUR POINT TEST
FOR WHAT:
• Parody • The purpose and character of the
use, including whether such use is
• Criticism of a commercial nature or is for
nonprofit educational purposes;
• Commentary
• The nature of the copyrighted work;
• Educational /
• The amount and substantiality of
Scholarship the portion used in relation to the
copyrighted work as a whole; and,
• News reporting
• The effect of the use upon the
potential market for or value of the
copyrighted work.
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• http://en.wikipedia.org/wiki/Fair_use

12. http://www.centerforsocialmedia.org/resources/fair_use/ 12

13. • http://www.youtube.com/watch?v=u1kqqMXWEFs
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14. 14

15. 15

16. by Matt @ http://www.flickr.com/photos/_matt/ 16
3465930105/

17. 17

18. Examples
• Esme Vos on
Mapplr.com used a
flickr photo, which
GQ asked to reuse
• Food Network
• Hong Kong
Magazine wanted
my photo of Old
London Stock
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19. PARTNERS
Addgene
BioMed Central
CAMBIA
Hindawi
iBridge
MIT Open
Courseware
(”OCW”)
Public Library
of Science
Rice
Connexions
The Health
Commons

20. Trade: Attention, Links, Buzz,
Credibility, Collaboration
• Linking practices and
Value
• Collaboration
• Sharing Whuffie
• Ethics
• Implied Credibility

21. Questions?
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