Get the Most Out of Twitter at a Convention

Get the Most Out of Twitter
at a Convention
Using These Free Tools:
Evernote, IFTT & Hootsuite
Mary K.D. D’Rozario
MSCR, MBA, CCRP, RAC, CCRA
mary.drozario@crplink.com
@marydrozario
marydrozario
marykddrozario
29 Sep 2013
v. 4 update 10 Feb 2015

Did you know that most conventions have a
conversation that co-exists on Twitter?
Questions, further discussion, bringing in followers and
experts from all over the world, this is what happens on
Twitter.
This slide deck will show you how you can become a
part of that conversation.
Or, you can watch the conversation, even if you do not
have a Twitter account.

What, I can follow Twitter without an account?!
Yes. All you need is the hashtag for the event.
Go to
http://www.twitter.com/#YOURHASHTAGHERE
You will be able to see the discussion from your
event.

Wow, that is so cool! I was overwhelmed
thinking about creating a Twitter account.
The slides in this deck build one at a time. If you
feel overwhelmed STOP READING.
Just do the things up until where you got
overwhelmed. You can do more later.
Right now, you only need to do one thing: Find out
the hashtag for your conference.

Hashtags Aren’t Only for Twitter!
That’s right, you may also be able to find the
hashtag being used on Facebook, Google+ &
Instagram.
Remember, you will only be able to see posts that
you have permission to see (posts from friends, or
people who are making public posts).
So check your other social platforms and see if your
conference has a conversation going on there too!

Use Twitter Without a Twitter Account

Wow, these are some great tweets! What if I
want to share them with my boss back home?
Method 1: Storify.com Save your tweets onto a
web page. Even add comments.
The program lets you search for tweets by typing in
the hashtag. Tweets get buried into history fast, so
grab them the same day!

More on Storify…
You do not need a Twitter account to save tweets
into Storify.
Here is a Storify I created to save a set of my own
tweets on resources for social media:
http://storify.com/marydrozario/social-media-
resources

You Need a Twitter Account for This…

I don’t want to make my page public, and even
Storify “private” stories are not secure.
Method 2: Email Tweets to Yourself Best to have
aTwitter account to do this.*
This slidedeck discusses three tools that make
emailing & sending your Tweets more awesome:
 Evernote.com
 IFTT.com
 Hootsuite.com
*You can copy/paste from your web browser, but who has time for
that?

How do I email a Tweet?
Click “more” and select “Share via email”

Okay, I am ready to play! How do I create an
account?
Go to http://www.twitter.com and create your log in.
If you can’t think of a great name, don’t worry, you
can change it later. Tip: a good Twitter handle is
SHORT.
Twitter makes you select some accounts to follow
when you open your account. They offer you some
random choices- you can change this later.

I’m on Twitter! I want to tell the whole world!
Write your Twitter handle on your conference name
tag:
@JaneSmith
Before the conference, tell others you will be on
Twitter and give them the hashtag.
 LinkedIn
 Conference social area, if there is one
 Facebook

I don’t want my account to be totally lame.
Go into the settings and add a picture in the “profile”
section. Otherwise you will be an egg.
Don’t be a lame egg.
If you don’t have a picture available, just use free clip
art.
You can be a dragon fly:
http://www.dragonfly-site.com/free-dragonfly-clip-
art.html

My employer says I have to put in a disclaimer.
Your employer may have a social media policy.
Check your HR manual.
The policy may require you to say that you do not
represent the company. It may provide the exact
words to use or it may be more general.
On the web browser (not the app) click on your user
name on the left. On the next page, there will be an
“Edit Profile” box on the right. Under your user
name on the left, there is a box where you can write
something like “Opinions expressed are my own
and do not represent my employer.”

People are following me. Should I follow
them?
Look at the feed of the person who followed you- do
they post things you are interested in? Then follow
them.
This one rule will usually keep you away from
spammers and other bad people.
But people told me I should follow everyone who
follows me- it’s polite. No- you don’t have to talk to
strangers and you don’t have to follow everyone
who follows you.

I want to send my first Tweet!
It is easy, just click in the box to “compose new
tweet.”
Notice that the bottom of the box shows you how
many characters you have left.

I have followers from back home! How do I
show them the tweets from the conference?
Don’t re-tweet every tweet- it will just clutter up the
conference stream with your name over and over.
Not good manners!
Instead, write a tweet like this:
At the Burger Joints conference by
@burgergalactic. Check out the tweets by following
#awesomeburgers.
Re-tweet a few selected best tweets to keep up
interest.

How do I re-tweet???
Method One:
On web,
click here:
On phone app,
click here:
On the web, you will get a second
pop-up confirming the re-tweet.

Method Two:
Warning: The next slide is sort of complicated. This is
way easier if you get a Hootsuite.com account (described
later in this deck) or use the mobile Twitter app.

Method Two (on the web):
Copy and paste this into your tweeting box. You get this:
@HarvardBiz 37m
Should You Back That Innovation Proposal? http://s.hbr.org/1aomq1U
Add the following to show it is a re-tweet (RT and :)
and take out the time:
RT @HarvardBiz: Should You Back That
Innovation Proposal? http://s.hbr.org/1aomg1U
Hit “Tweet”.

Method Two (on the app):
You can use that. Or take out the quotes and the user name at the end, and
put at the beginning:
RT @HarvardBiz:
You get:
RT @HarvardBiz: Should You Back That Innovation Proposal?
http://s.hbr.org/1aomg1U
This is the old-fashioned look and is how Hootsuite will format your re-
tweets. “RT” means “Re-tweet.”
Click here
“@HarvardBiz: Should You Back That Innovation Proposal? http://s.hbr.org/1aomq1U”
You get this:

How do I re-tweet with a comment?
People usually add a comment at the beginning, like
this:
Neat link! RT @HarvardBiz: Should You Back
That Innovation Proposal? http://s.hbr.org/1aomg1U
If your comment is before the “RT” people know it is
you. You can also write your comment outside the
quotes on either end, like this:
“@HarvardBiz: Should You Back That Innovation
Proposal? http://s.hbr.org/1aomg1U” Neat link!

I just need a couple more letters for my
comment
You can do a modified tweet (MT). For example, the
word “innovation” is really long:
Neat link! RT @HarvardBiz: Should You Back
That Innovation Proposal? http://s.hbr.org/1aomg1U
If you shorten to “Innov.” and show the tweet has
been changed by using “MT: you have more letters:
Really neat link! MT @HarvardBiz: Should You
Back That Innov. Proposal? http://s.hbr.org/1aomg1U

I am ready to write a tweet- the speaker said
something interesting and no one else tweeted
it!
Because you only have 140 characters, you
probably want to write TWO tweets.
Tweets #1: Identify your speaker.
I am listening to Linda Smith of North University at
the #awesomeburgers.”
Tweet #2: Give the info. (Use quote marks if it is an
exact quote.)
Burgers solve every disease possible says LS at
#awesomeburgers.

But I want my tweets to be more awesome than
that!
When you identify someone, take a second to link
some info about them.
 official bio
 LinkedIn profile
 Twitter handle!
When you quote them, you might be able to find a
source to link.
 An article they wrote
 Is the slide on Slideshare or other places on the
internet?
 The original source of the information (study, news
article…)

Nah, other people get NOTICED at
conventions. How can I do that?
Join the conversation before the convention starts.
Tweet value.
Example: At a large conference, I saved a clip of a
map of all the Starbucks shops near the conference center
and sent it on Twitter.
Tweet fun.
Example: Start a treasure hunt to find out how many
different brands of candy the vendors are giving out.
Tweet context.
Example: Provide links to information that goes
beyond what is being presented at the conference.

I don’t want to be a bore though. What are
some guidelines for good manners?
If few people are tweeting, go to town- you are
creating value. Sending more than a tweet every
three minutes (20/hr) might be excessive though.
As more people tweet, dial it back. Look for unique
(no one else tweeted it) and higher value.

Any more tips on manners?
Give other people credit- re-tweet their best tweets, or
start a conversation.
If people re-tweet you, find a way to thank or interact
with them.
 Send these kind of extra tweets during lulls or in the evening.
 Don’t use the hashtag (it will just clutter the hashtag feed).
Don’t argue on Twitter- it is just too hard in 140
characters. Bring lively discussions back into the face-
to-face conference.
Trolls: Just ignore them. If you don’t answer them, most
people who follow you won’t see them – it’s like they
don’t exist. For the worst trolls, Twitter has a “block”
feature.

But I heard something really juicy! Plus I’m
awesome with the snappy comeback!
Everyone can see your tweets. There are always
people with an agenda against your industry and
they are watching.
Consider two or three times whether you want to
post something that would put your industry in a bad
light.
Always think about how people outside your
industry will view your tweet.

I’m still worried about my employer not
wanting me to represent them.
Unless you do represent your company on social media, keep it
personal and general about your overall work experience.
Obviously you cannot share anything that is under a confidentiality
agreement. You shouldn’t share anything your employers would
like to be confidential or make it seem like you are speaking on
behalf of your company or about your company’s policies and
procedures.
YES:
“In my experience…”
NO:
“At my company…”
“On my current project…”

The conference is over. Now what do I do?
If this was a professional conference, you now have
a professional identity on Twitter. Less than 1 in
1000 people on Twitter post unique value, and one
of those special people is you!
Keep in touch by posting something at least once a
week.
Just three posts a day can put you into rockstar
Twitter status.
(I provide coaching to help you develop a
strategy for your rockstar status.)

What should I NOT do after the conference?
Start blathering about your personal life. Keep it
professional!
Post controversial material. Your colleagues and
boss still need to like you, and your clients needs to
be able to be associated with you in public.

There is cool stuff on Twitter about my hobbies
though…
If you want to start playing in other areas of Twitter,
create a personal account for that, but remember
that nothing on the internet is ever private.
Only very special rockstars can have a combo
professional/other stuff account. You are not that
special- keep your professional image focused.

Tools: Evernote, IFTT & Hootsuite

Now that I have a Twitter account, why is
Evernote.com awesome?
• It is free!
• You can email stuff into the account.
 Email tweets to create a searchable library of tweets
that caught your eye.
 Email anything else you want to save.
• Emailing to yourself works especially well on
mobile devices. (Great for conferences!)

How can IFTT make Evernote even more
awesome?
IFTT (pronounced like “gift” without the “g”) stands
for IF This Then That. IFTT.com is a website that
allows you to create formulas (called recipes) that
automate saving your tweets.
Other people have already created most of the
recipes you would want, so you can just search and
copy.
For example, you can use a recipe that saves a
tweet to Evernote when you click the “favorite”
button on the tweet.

You also said I should get a HootSuite.com
account. Why?
• You can write something once and
post it to Twitter AND to Facebook
and LinkedIn.
• You can create a conference dashboard on your
mobile device… it’s really just the first step to
world domination. (More on this later.)
• Again, FREE!
• You can add comments when you email tweets.

Set up your HootSuite.com account.
Open an account at http://www.hootsuite.com.
Link your Twitter, Facebook and LinkedIn.
Decide where you want to set up your conference
dashboard.
The dashboard does not copy between the
places you set it up. If you are going to use the
iPhone app at the conference, set up your
dashboard on the iPhone app.

Set up your HootSuite.com dashboard.
All of the apps look a little different, but the
instructions are very similar.
On the app, click on the house on the upper left to
see your streams. Click “edit”.
Click “add stream.” (On the website, there is an
“add stream” button in the upper left. You may need
to select your Twitter handle at the top of the box.)

How adding HootSuite.com streams looks on
the computer:

How adding HootSuite.com streams looks on
the iPad app:

If any of the “Feed” streams are not showing…
On the app:
Select them one at a time and select “save.”
On the website:
Click the “+ Add Stream” button.

Now click on “Search”.
Type in the hashtag for the conference.
On the app- click “save.”
On the computer- click “Add Stream.”
You will now have a column where you can follow
the hashtag for the conference.

For the Speaker:
Put your slides on the internet. Slideshare.net is a
great place.
On your opening slide, provide links for the
audience:
 Link to the slides
 Link to the bio you would like them to use.
 Your Twitter handle.
Bonus: Write your own Tweets. Use Hootsuite.com
to time them to post while you are speaking.

For the Vendor
Twitter is the new vendor mini candy. What can you
do to make a conference more fun?
What can you do to add value? Have your
materials available in smartphone / tablet viewing
friendly form.
Tip: Instead of a whitepaper, think
slideshare.net
Start participating in the hashtag stream before the
conference.

What can CRP do for
your social media?
Strategy
Execution
Key Personnel Engagement
Social Media Policy
Employee Training

Background on Clinical Research
Performance, Inc.
CRP was founded by Mary D’Rozario
in 2012. Mary has more than a decade
of experience in the clinical research industry and is
Regulatory Affairs Certified, the highest certification
in FDA regulation.
We provide social media and content marketing
strategy and execution, primarily in health care and
the life sciences.
Our clients are recognized as leading social media
influencers in their fields.

Strategy
What channels should you be using?
Who is your target viewer on that channel and what
do you want them to get out of the interaction?
What method are you going to use to track ROI
from your social media efforts?
We can help you work through asking and
answering these questions.

Execution
Once you have a strategy, you will need micro and
blogging content which is aligned with that strategy.
We work with you to create content that has you
“voice.” Content creation is a team effort.
You will also need to monitor and respond on your
social media channels. Because CRP is staffed to
monitor all day, you only have to pay for a fraction of
our monitoring time. Outsourcing monitoring and
response saves you hassle & money!

Key Personnel Engagement
You are a solopreneur or everyone is telling your CEO
that she has to be visible on social media. But who has
the time?
Key personnel social media engagement requires a
team approach. A social media strategist and mentor
can help keep the team going the right direction.
Check out this post from the Harvard Business Review:
http://blogs.hbr.org/2009/11/10-tips-for-getting-your-ceo-
on-twitter/

Social Media Policies & Employee Training
Every day, company confidential information,
including HIPAA protected patient information, is
posted to the internet.
Many people think that “digital natives” know how to
use social media. In reality, they have likely received
zero social media training in school or college.
Your employees want and need clear expectations
and guidance in the form of a comprehensive social
media policy. They also need training to avoid the
most common pitfalls on social media.

Questions
Ask on Twitter @marydrozario
Email mary.drozario@crplink.com
Schedule a free telephone consult at
http://www.meetme.so/marydrozario

Copyright notice from Mary K.D. D’Rozario:
This work is licensed under a Creative Commons Attribution-
NonCommercial-NoDerivs 3.0 Unported License.
What does that mean?
You may share this slide deck in its entirety with anyone for free. Splitting
up the deck or charging for the copies is out of bounds.
The original slide deck can be found at
http://www.slideshare.net/marydrozario

Get the Most Out of Twitter at a Convention

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Get the Most Out of Twitter at a Convention