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marycatherinelanier

Business Technologie

Book Review Social Media Marketing Author: Liana “Li” Evans

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As social media channels strive for profits has the balance shifted towards them becoming paid media channels? How does having to pay for the media change the way we think about content and its role in driving business? Is the term ‘social media’ still relevant or have we entered the ‘connective media' age? An adapted version of the slides used by Aren Grimshaw in his presentation at the Cornwall Digital Meetup Group, January 22nd 2014. For more information, including the text of the talk visit http://www.minchingrimshaw.com

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Book Review

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