Improving Your LinkedIn & Resume Profiles For Life Scientists

Improving Your LinkedIn &
Resume Profiles
UCLA
November 6, 2014
Mary Canady
Comprendia LLC
comprendia.com/ucla

Who Am I?
•Then
–Trained as a biochemist, loved bench
work
–Loved online tools, pretty pictures,
events
•Now
–Comprendia/San Diego Biotechnology
Network
•Network of 20,000
•Marketing, events, writing, speaking
I have found my niche and am happy
© Comprendia, 2 LLC All rights reserved.

@eperlste
#crowdfunding
#raredisease

@ryanbethencourt
#diybio
#xprize

@scrippsresearch
#crowdfunding
#ebola

Your Personal
• Strategy
– What’s your personal brand?
• ‘Research’ your interests, goals
– How does your current work translate to
the job market?
– What gets you up in the morning?
• Tactics
– Follow news, publications in your area
•Use RSS, Twitter, Google Alerts, LinkedIin
– Share information, build reputation
– Network, network, network

What Online Tools Should
I Use?
Application Description Good for How To Use
LinkedIn Professional
networking
•Personal brand
•Job hunting
•Leads
•Complete profile
•Join/start groups
•Engage
Twitter Sharing
information with
short updates
•Personal brand
•Connecting via
content
•Events
•Find a niche
•Follow
hashtags/users
Blog Dynamic website
with daily-weekly
articles
•Personal brand
•Connecting with
peers
•Create blog
according To brand
•Find others, interact
via comments/Twitter
Google+ Social networking
“back layer”
•Sharing information
•Increasing search
engine visibility
•Hangouts
•Add colleagues to
circles
•Join communities
•Use Hashtags
Recent presentation Academics Presence Online

LinkedIn = 10’s Resume/CV
• Headline=personal brand
– Problem you solve, not current title
• Optimize for humans and SEO
– Use action words and bullets, show career
progression, rearrange “blocks”
– Research, find important key words
• Add past relevant positions with
information for each, helps others find
you (leave out the Olive Garden)
• Education is a no brainer
• Publications, Projects, Volunteering

A Complete LinkedIn Profile
• Include complete contact
information (2 places)
– Web pages/Twitter/email/phone
• Check for spelling errors!
– Download PDF, open in MS Word
• Business cards
– Get a ‘vanity’ URL to add
• Head shot
• Add connections & find role models
• Follow companies
• Set up job alerts

Leveraging LinkedIn Groups
• Benefits
– Directly email group members (check out our
howto)
– Can post questions to group
– Searches give more results
• Join up to 50 groups
• Choose large, relevant, active groups
– Your posts will not be seen in spam-y groups
• Lots of great discussions going on
– Antibodies, recombinant proteins, medicinal
chemistry…
– See our tips and list to start

Basics
• Overview
– Provide 140 character updates, AKA
‘microblogging’
– @[user] to send a public message (reply)
– D [user] to send private message (DM)
– #[text] is a ‘hashtag’ to follow events,
subjects, or chats
• Follow based on content, don’t need to
know
– Hint: this is huge for meeting people
• Provide information based on your brand
• Should be a conversation if you’re doing it
right!

Tactics
• Fill out profile completely and carefully
• Get followers
– Target: 1,000
– To be followed, you must follow
• Search Twitter, Social Mention for terms (e.g., ‘virtual
anatomy’)
• Conference hashtags
• Twitter will make suggestions for who to follow
• Provide content from RSS or other Twitterers
• Use Web or Twitter app, Hootsuite,
Tweetdeck
Twitter Tips for Scientists

• WordPress
Ways To
– Hosted blog at wordpress.com, or get a
server, host your own ($7/month)
– Most flexible, our favorite
• Blogger
– Only offers hosted solutions
• Tumblr
– Less flexible, hard to write a post with both
image and text
• Join an existing blog network

Link and courtesy @brianreid
Finding blogs:
•ScienceSeeker
•Researchblogging
Blog Networks

Google Yourself
• Well?
• Beef up your presence with blog,
about.me, etc.
– Use search engine optimization (SEO)
• Join Google+
• Set up a Google Scholar Profile
• What’s working well for others?

Facebook
• Living in the 10’s=professional FB
presence
– Manage privacy
– Change to work name
– Keep politics at a minimum
– No passed out photos
• Follow UCLA/science
organizations, news, engage
– Need to check “get notifications” to
get updates
• Live your brand? You decide.

Don’t Forget, Etiquette
• Use “in real life” values when
communicating online
– Don’t spam, add to conversations
• Negative comments/attitudes are
forever
• Don’t be a stranger
– Complement online networking with events
– Keep up with contacts, not just when you
need something

Cool Local Things Happening!
•LAbLaunch
• LA Biohackers
•SoCal Science Cafe
• BioSpark Innovation
• LA or SoCal branch of your
favorite association
• Start your own group!

• SDBN News & Local Blogs sdbn.org
– Comprehensive Feed, Email Updates
• SDBN Directory sdbn.org/directory
– 430+ local companies
• SDBN Calendar sdbn.org/calendar
– Events every week, some free
• SDBN Jobs sdbn.org/jobs
– 5+ New Jobs Daily, Email Updates
• Join, Connect, Grow sdbn.org/join

Your Future’s So Bright….
• Determine your personal brand
• Start small
– LinkedIn, Google Scholar
– Volunteer to manage AWISE Twitter
– Host a LinkedIn “party”
• Be creative
• Start NOW

Questions?
• Twitter
– @Comprendia
– @SDBN
• LinkedIn
– www.linkedin.com/in/marycanady
• Facebook
– Facebook.com/comprendia
• Blog
– Sdbn.org
– Comprendia.com
• Slideshare
– www.slideshare.net/marycanady

Improving Your LinkedIn & Resume Profiles For Life Scientists

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