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I S N O W O F F E R I N G
MARKETING CONSULTATION
B A S E D O N 2 7 Y E A R S E X P E R I E N C E I N T H E
C A L I F O R N I A M A R K E T P L A C E
O N L Y F O R T H E S O L A R I N D U S T R Y
What would you do?
 If you had $1 Million Marketing Budget?
 If you had $100,000 Marketing Budget
 If you had $10,000 Marketing Budget
 If you had no Marketing Budget?
Your solar business proposition
Better
Faster
Cheaper
Newer
The World is Changing….
The ‘New Energy’ Economy
 Carbon Emissions Credits
 Greenhouse Gases
 International Offsets
 Cap and Trade
Sun Marketing provides
 Tangible Results
 Solar industry framework
 Referrals
 Guidance
 Implementation
 Strategy
 Skill Building
What others are saying…..
“I wholeheartedly recommend Mary Beth McCabe to you. Mary Beth was contracted to work
with us as a consultant for a variety of special projects, one of which was our solar
marketing plan for the year. Mary Beth immediately took initiative to set up
meetings with key personnel in the company regarding their marketing needs for the
upcoming year and proceeded to develop a cohesive marketing plan. The plan was
approved by staff and accepted intact by the California Public Utilities Commission.
Mary Beth is a pleasant, conscientious and responsive person and it was a pleasure to
work with her. I highly recommend Mary Beth and am positive she will make a
wonderful contribution to your company.”
Irene M. Stillings
Former Executive Director, California Center for Sustainable Energy (CCSE)
“Mary Beth… is a talented marketing professional, teacher, and has great communication
skills. I recommend her.”
Liz Merry
Verve Solar Consulting
lmerry@vervesolar.com
What’s different?
 We will train you to market your solar business.
 We can analyze the competition and help you find your
niche.
 We have 27+ years in the San Diego marketing/media
business as a track record.
 We sign non-disclosure agreements and offer a money back
guarantee.
 We’re professional practitioners/educators.
 We’re passionate about the solar industry and understand
your marketplace.
Next steps
1. Set up an initial (free) consultation
2. Think about your current marketing plan, is it
providing you the results you want?
3. We’ll look into the mirror with you, and bluntly tell
you (in writing) what you need to do and it won’t be
sugar coated.
4. We are here to help you and can provide a full
range of services if needed.
Contact us
Dr. Mary Beth McCabe
mbmccabe@sunmarketing.net
858.488.2867
Follow us@solarmarketing (twitter)
LinkedIn group: California Solar Marketers (1600
members)
Lead faculty, Marketing at National University. Formerly professor at
USD, UCSDx, SDSU….
Former clients include: CCSE, SDRES, Solar Power Hour, sandiegolovesgreen.com, and Pardee Homes.

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Solar marketing consultation

  • 1. I S N O W O F F E R I N G MARKETING CONSULTATION B A S E D O N 2 7 Y E A R S E X P E R I E N C E I N T H E C A L I F O R N I A M A R K E T P L A C E O N L Y F O R T H E S O L A R I N D U S T R Y
  • 2.
  • 3. What would you do?  If you had $1 Million Marketing Budget?  If you had $100,000 Marketing Budget  If you had $10,000 Marketing Budget  If you had no Marketing Budget?
  • 4. Your solar business proposition Better Faster Cheaper Newer
  • 5. The World is Changing….
  • 6. The ‘New Energy’ Economy  Carbon Emissions Credits  Greenhouse Gases  International Offsets  Cap and Trade
  • 7. Sun Marketing provides  Tangible Results  Solar industry framework  Referrals  Guidance  Implementation  Strategy  Skill Building
  • 8. What others are saying….. “I wholeheartedly recommend Mary Beth McCabe to you. Mary Beth was contracted to work with us as a consultant for a variety of special projects, one of which was our solar marketing plan for the year. Mary Beth immediately took initiative to set up meetings with key personnel in the company regarding their marketing needs for the upcoming year and proceeded to develop a cohesive marketing plan. The plan was approved by staff and accepted intact by the California Public Utilities Commission. Mary Beth is a pleasant, conscientious and responsive person and it was a pleasure to work with her. I highly recommend Mary Beth and am positive she will make a wonderful contribution to your company.” Irene M. Stillings Former Executive Director, California Center for Sustainable Energy (CCSE) “Mary Beth… is a talented marketing professional, teacher, and has great communication skills. I recommend her.” Liz Merry Verve Solar Consulting lmerry@vervesolar.com
  • 9. What’s different?  We will train you to market your solar business.  We can analyze the competition and help you find your niche.  We have 27+ years in the San Diego marketing/media business as a track record.  We sign non-disclosure agreements and offer a money back guarantee.  We’re professional practitioners/educators.  We’re passionate about the solar industry and understand your marketplace.
  • 10. Next steps 1. Set up an initial (free) consultation 2. Think about your current marketing plan, is it providing you the results you want? 3. We’ll look into the mirror with you, and bluntly tell you (in writing) what you need to do and it won’t be sugar coated. 4. We are here to help you and can provide a full range of services if needed.
  • 11. Contact us Dr. Mary Beth McCabe mbmccabe@sunmarketing.net 858.488.2867 Follow us@solarmarketing (twitter) LinkedIn group: California Solar Marketers (1600 members) Lead faculty, Marketing at National University. Formerly professor at USD, UCSDx, SDSU…. Former clients include: CCSE, SDRES, Solar Power Hour, sandiegolovesgreen.com, and Pardee Homes.