3. Why do we need this?
Business has changed so that the customer is in charge of the marketing messages
which are seen now.
2/3 of current marketers do not have a solid comprehension of mobile marketing
(July 2013 IBM study)
Business needs to understand their customer’s experience from an online
perspective, with a focus on mobile marketing.
They all agreed that mobile technology is now critical to their business objectives.
We at National University, can teach students to be prepared for these and future
changes due to our model of education and learning.
7. Southeast Asia ranks
highest in the world in
social network
penetration. Indonesia is
the top in the list in pop
and %.
8. SOBM Graduate Marketing
Concentrations
Marketing
620 Consumer Behavior
631 Global Marketing
634 Market Research
660 Strategic Marketing Simulation
Mobile MKT/Social Media
651 Mobile Marketing
652 Advanced Mobile Marketing
653 Social Media
654 Advanced Social Media
655 Mobile Marketing Social Media
Project
9. What does a Mobile Marketer do,
anyway?
Creates marketing plans to reach customers via mobile devices.
Uses the current technology to change how business is conducted.
Produces value to the enterprise by using resources and making ethical decisions.
10. 15,127 jobs for mobile
marketing on Linkedin.com in
US alone.
11. What is the role of Social Media?
Creates content to share: photos, video, text, audio
Sharing the content on the appropriate channels: ex. Linkedin.com is for Business
to Business sharing.
Includes social media addresses on traditional media, such as your business card,
e-mail, news releases.
97% of businesses are using Social Media.
86% say it is important for their business.
12. From Social Media Hiring Executive
What is important to me is:
“Understanding the social landscape: i.e., understanding each social media channel, the
intricacies of each, the main demographics on those channels…”
“creating content, engaging in monitoring/customer care, how to get audiences to love
and engage with your content, etc. (i.e. even the psychology behind social media). I
think that is very important - because as a social media employer at IMI, I would only
be able to hire someone who had experience actually working in the platforms and
managing content & engagement across the channels, at very least. ”
Legal rules and regs are important as social media has so many legal or FTC
regulations and is very important to touch on that.
source: Devon Gardner, IMI (Dec 2015)
15. Who will do well in NU’s program?
This graduate level AOS is suited well for the “typical” NU student in mid-career,
non-traditional and accelerated learning savvy.
Their undergraduate degree can be in the technical or non-technical field. This is a
business program, but it is not heavily in the area of math or computer
programming.
Students with good writing and analysis skills will do well here.
Students who are self motivated and organized will complete this work with
success and are most likely to earn high grades.
16. What are the pre-reqs?
There are no pre-reqs, but students will need to complete the MBA requirements
in order to complete their degrees.
Classes are online and onsite in San Diego.
As far as a certificate, once this academic program is launched, with 15 students
enrolled we will start a certificate program.
17. Other schools with similar programs
San Diego State University Extension
University of San Francisco Extension
UC Irvine Extension
Rutgers University Extension (Mini-MBA in Mobile)
Full Sail University
Cornell University Extension
UCLA Extension
Southern New Hampshire University (MBA in Social Media)
18. Course Details
Mobile Marketing:
Strategy of developing advertising,
applications, websites
Consumer interaction with devices +
laws, ethics for business
Cases in Mobile Marketing
QR codes, Location-based, privacy, spam
Social Media:
Practical business applications for engaging
communities
Listening to customers and customer service
Global social media
Integrating with offline marketing
Practice using Social Media blogs, linkedin,
Instagram, facebook, you tube, twitter,
pinterest, snapchat
Consider ROI
19. Join our NU AMA
Member benefits are many,
including job boards and
exclusive access to listings
that non-members don’t
see.
20. Positions : All types of organizations seeking
skilled marketers
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing Manager
Sales
Customer Service
CRM Specialist
Analysts
Entrepreneurs
21. Is your Linkedin profile
up to date? Start today
by keeping it fresh and
connecting with your
NU classmates.
22. Questions?
Just ask….
Dr. Mary Beth McCabe
mmccabe@nu.edu
858 488 2867 (mobile)
Source: Powersiteblog.com
Hinweis der Redaktion
San Francisco, CA -- (SBWIRE) -- 07/05/2013 -- According to a recently conducted and released study on mobile marketing, two out of three marketers do not have a solid comprehension of mobile marketing from the user’s point of view. Sponsored by the IBM Corporation and conducted by Econsultancy, the study was published under the title “Reducing Customer Struggle 2013.”The detailed study was a look at today’s companies and the extent to which they understand their customer’s experience from an online perspective, with a focus on mobile marketing. The fifty-six page report is based on a survey of five hundred and eighty-two marketers and ecommerce executives. It details how well the sampled companies understand the mobile user experience, the types of mobile platforms they use and the issues their customers encounter when doing business by mobile device.While the popularity of smartphones and other mobile devices are relatively new, some of the companies anticipated this popularity and prepared for it. However, the majority of the companies surveyed are reacting to the observable fact. They all agreed that mobile technology is now critical to their business objectives.