1. My audience profile My target audience are teenagers which we will also act in my advert. For this advert we need to devise a whole new marketing campaign producing a 3 sec. advert and a clear product logo and slogan. This marketing campaign is Ferrero Rocher, a chocolate brand. However, my target audience are aged 17-19. They’re from a multicultural background, race, religion, beliefs and culture.

2. Teenagers

3. Social class My target audience are from a under, working or middle class background. Some of them like to read books, listen music, go to theatres, museums or cinema’s, shopping etc. or do many things in their spare time. My target audience are unisex. As the location is at an academic premises, the target audience should relate to the commercial. As it takes place in a sixth form. As in, my target audience is/should be going to a collage and studying a range of academic courses aswell. Ferrero Rocher is aimed at teenagers that enjoy life but yet also at the same time balance it with education. However, the is made to indulge teenagers after a heavy , stressful and tiring day or a happy, pleasant and joyful day full of excitement. However, the social class of my target audience is not to a severe poverty status where they can’t afford our rebranded Ferrero Rolls.

4. Mood board

6. What my target audience like ?