1. Unit 2:
Initial Skills
Audits
Final Research
Skills

2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
interviews See The London Riot Documentary at
Green http://londonriotsdocumentary.blogspot.co.uk
/
questionnaires Green See Identity Theft Research blog at
http://sarim-identitytheft.blogspot.co.uk/
Focus groups See Unit 2 Skills of Production blog
Green athttp://sarim-
skillsforproduction.blogspot.co.uk/

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Identifying and following up Amber
leads See my Media blog at
http://sarim-
identitytheft.blogspot.co.uk/
Shifting, collating and storing Green Seemy Media blogs at
information http://sarim-
identitytheft.blogspot.co.uk/
Quantitative Green See Unit 3 – Identity Theft blog, Under
research Facts and Figure
at
http://sarim-
identitytheft.blogspot.co.uk/

4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Qualitative Research Green See unit 3
Researching content for a Green See unit 1
production
Identifying the market or See Unit 1 – Product for my target audiences
audience for a product Green

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an audience thinks of the Amber See Unit 2
product
How large that audience may See Unit 3 –Evaluation
be Green
How the product compares to Green See Unit 3 – Adverts Analyses
similar products

6. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Photography Amber See Unit 2 – Focus Group
Filming
Other forms of observation
Participant observation Not Tested
Red

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Ratings/circulation and sales Amber See unit 1 – Jobs at Sony - slideshow
figures
Audience and market profiles See unit 1- Artist Research
Green
Identifying likely sources See Unit 3 blog – Advert campaigns
Green
Researching See blog at :
Similar products to understand Green http://sarim-identitytheft.blogspot.co.uk
their conventions

8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
• identify how and where you are likely See Unit 1 – Jobs @ Sony
to get the necessary information Green
recognise and follow-up information See blog at :
trails when they present Green http://sarim-identitytheft.blogspot.co.uk/
themselves and keep records of this
activity
store the information so that it is easily Green See blog at :
accessed http://sarim-identitytheft.blogspot.co.uk