This document provides tips for running a successful charity blog using Drupal. It outlines key steps including planning blog objectives and key performance indicators, researching other blogs and keywords, writing posts with subheadings and front-loading information, uploading posts with metadata, images and calls to action, promoting posts on social media and measuring metrics like visits, traffic sources and top posts to track success. The overall guidance is to carefully plan objectives, write engaging content and promote/measure the blog to increase donations, volunteers and challenge stereotypes.

1. How to run a
great charity
blog with
Drupal
Mary Mitchell, Content Strategist.
@whitefuse
@mary_mitch

2. What’s your burning
question?

3. ● Learn from each other
● Walk away with practical resources
● Increase confidence in strategy and
planning
● Increased knowledge of tools and
programmes to make life easier!
● Increased confidence in writing posts

5. bit.ly/whitefusetraining

6. PLAN

7. 1. What are your objectives?
plan

8. ● Increase the number of
volunteering enquiries
● Increase the number of
individual donors
● Challenge stereotypes
about people with
disabilities
plan

9. 1. What are your blog
objectives?
2. How will you achieve them
(tactics)?
3. How will you measure
success (KPIs)?
plan

10. plan

11. plan

12. RESEARCH

13. Think about process
management.
research

14. research

15. Read other blogs :-)
research

16. research

17. Save your ideas
research

18. Choose your keywords
research

19. Get your team on board
research

20. WRITE

21. Write for your audience
write

22. Keep your goals in mind
write

23. Include unique voices and
perspectives
write

24. Think about tone of voice
If your organisation was a person, what would
he/she be like? How would you want them to
be perceived?
write

25. Use subheadings
Only 20-28% of text on a web page is read.
write

26. Front-load your information
write

27. UPLOAD

28. METADATA
upload

29. LINK LINK LINK
upload

30. (Meta)Description
160 characters. Appears in search results.
upload

31. Summary
Used by the blog home page.
upload

32. Categories & tagging
Useful for SEO and also for readers!
upload

33. IMAGES
upload

34. ● Creative Commons License
● Free images
(Wikimedia/Flickr)
● Paid images (Stock photos)
upload

35. Back to objectives
● What are your calls to
action?
● What is your intended user
journey?
upload

36. PROMOTE

37. On-page sharing
● Add This
● Share buttons
● Ask for a share!
promote

38. But remember user
experience….
promote

39. Promotion through social
● Multiple tweet texts
● Schedule
● Monitor and engage with
conversations
(Ask others to link to it)
promote

40. MEASURE

41. WHY MEASURE?
measure

42. WHAT TO MEASURE?
measure

43. ● Overall blog visits
● Unique visitors
● Traffic sources
● Top posts
● Average post views
● Inbound links
measure

44. WHY MEASURE?
measure

45. 8 Strategic Blog
Questions

46. Twitter / @mary_mitch / @whitefuse
Email / m.mitchell@whitefusemedia.com