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Surviving	And	Thriving		
In	a	Consolida+ng	World	
Presented	by		
Tom	Marx		
	
August	6,	2014
Tom	Marx	
•  30+	years	in	the	a6ermarket		
•  12+	years	in	M&A	
•  Segments,	channels	and	products	
•  AcAve	industry	member	
2
3
Get	Engaged!	
4
4
M&A	Survival	Summary	
5
M&A	scenarios	
What	to	expect	
How	to	survive…and	thrive
M&A	Scenarios	
6
Sell	Company	
Divest	a	
Business	Unit	
Acquire	 Merge	
Ownership	
Events	
The	role	of	
Private	Equity	
(PE)
Sell	or	Divest		
•  Exit	strategy:	planned	or	not	
•  ReArement	and	no	bullpen	
•  Accident,	illness	or	worse	
•  Financial	challenges		
•  Disagreements	between	partners	or	family	members	
•  An	approach	to	corporate	restructuring	
•  Get	rid	of	an	underperforming	asset	
•  Capitalize	on	beRer	performing	assets	
•  An	offer	that	cannot	be	refused	
•  Freedom		–	It	isn’t	fun	anymore!	
	
7
Acquire	
Grow	or	fade	away	
•  Strategic	acquisiAons		
–  Territory	
–  Market	share	
–  Economies	of	scale	
–  Gain	new	customers,		
suppliers,	management,		
technology	
–  Take	out	the	low		
price	leader	
8
A
A
A
B
B
B
Merge	
Mergers	are	propelled	by	many	of	
the	same	reasons	as	acquisi+ons	
•  Shared	ownership/equity	rather	than	
straight	buy-out	
•  Power	and	value	of	the	enAAes	allow	
for	controlled	equity,	joint	power	to	
make	decisions	and	sharing	of	
responsibiliAes	
9
A
B
C
Strengths	or	weaknesses		
of	the	par+es	defines	if		
merger	or	acquisi+on	
10
Ownership	Events	
Succession	planning	gone	right		
•  Next	generaAon	moves	into	leadership	
•  Seamless	
•  All	on	the	same	page	
•  Plan	successfully	executed	with	minimum	of	drama	
11
Ownership	Events	
Succession	planning	gone	wrong	
•  Current	generaAon	won’t	let	go	
•  Illness	or	unexpected	death	
•  FricAon	builds,	frustraAon	grows	and	finally	outside	therapy	
comes	to	rescue	
•  Drama	creates	ri6s,	slows	growth,	creates	risk	
•  Plan	isn’t	executed	
12
Role	of	Private	Equity	
PE	firms	drive	consolida+on	
•  Provide	funds/experAse	needed	to	grow	the	business	
•  Larger	mulAples	moAvate	sale	
•  Support	succession	planning	
•  Buy	out	certain	family	members	
•  Some	acquisiAons	are	100%	and	some	can	be	parAal	cash-out	
and	as	moAvaAon	to	stay	
•  The	ulAmate	exit	strategy	
•  Result:	You	now	are	accountable	to	someone	else	
13
You	and	The	Change	
Have	you	experienced	these	scenarios?	
•  Sell	
•  Acquire	
•  Merge	
•  Private	equity	
•  Ownership	event	
14
You	and	The	Change	
What	to	expect	
•  Survival	
•  OrganizaAonal	consolidaAon	and	adjustments	
•  Your	value	to	surviving	enAty	
•  Leadership	
15
You	and	The	Change	
The	inner	sanctum	
•  What	does	this	mean?	
•  How	do	I	get	there?	
•  How	will	I	know?	
•  How	do	I	react	when	surprises	happen?	
16
You	and	The	Change	
Will	I	thrive?	
•  Stay	posiAve	
•  Find	ways	to	drive	collaboraAon	
•  Show	objecAvity	
•  Be	focused		
•  Know	when	to	hold	‘em	and	when	to	fold	‘em	
•  And	through	all	this,	get	your	day	job	done	
17
Your	Company	is	Selling	
•  Be	meAculous	with	preparing	company	for	transiAon	
•  Keeping	it	quiet—the	true	meaning	of	an	NDA	
•  Where	do	I	go	to	release	the	tension?	
•  The	ulAmate	sign	of	maturity	
•  Do	I	jump	ship?	
18
SINCERITY	
TRUST
Your	Company	is	Buying	
•  Devil	is	in	the	details	
•  IntegraAon	spells	success	vs.	failure	
•  Planning	is	important	–	execuAon	is	everything	
•  Build	a	diverse	team	
•  Opportunity	knocks	
19
You’re	Selling/Merging	
•  CreaAng	financial	gain	
•  Efficiency	is	key	
•  Keeping	different	customers	happy	
•  Opportunity	knocks	
•  Do	I	jump	ship?	
20
You’re	Selling/Merging	
•  The	foundaAon	for	successful	M&A	
•  Make	sure	that	the	whole	is	more	valuable	than	the	sum	of	
the	parts	
•  No	room	for	duplicate	expenses	
•  Expect	many	changes		
•  Keep	focus	on	the	metrics	required	by	board,		
bank	or	PE	firm	
21
Always	Be	Your	Best	
•  Team	builder	
•  Accountable	
•  Decision	maker	
•  Redesign	or	refine	the	company’s	culture	
22
Manage	Your	People	
•  Retain	the	best	people	
•  Keep	your	team	informed	
•  Maintain/increase	producAvity		
•  Handle	issues	before	panic	sets	in	
23
Success	is	OUen	Up	to	You	
•  Demonstrate	leadership	
•  Listen	to	points	of	view	
•  Find	soluAons		
•  No	room	for	egos	
•  Build	the	team	
24
Shape	the	Future	
•  Grow	the	business	
•  Build	the	brand	
•  Clarify	Value	ProposiAon	
•  Focus	on	sales	
•  Target	markeAng	
•  Streamline	operaAons	
•  Understand	the	finances	
25
Q&A?	
•  Where	are	you	in	the	process?	
•  What	else	are	you	curious	about?	
•  What	are	you	afraid	about?	
•  What	holds	you	back?	
26
THANK	YOU!	
27
Visit	our	website	for	arAcles,	resources	and	to	sign	up	to	our	E-newsleRer	
The	Advantage.		
www.marxgroupadvisors.com	
	
	
Contact	me	if	you	would	like	a	copy	of	this	presentaAon	or	
further	informaAon	on	buying	or	selling.	
	
	
TOM	MARX	
415.453.0844	ext.	106	
tmarx@marxgroupadvisors.com

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Northwood University 2014