Presentation as final project for EDX course Financing for Development

1. Because culture heritage matters

2. Djenne: location and main factscheet
 Historical city of southern
Mali, famous for trade and
fairs
 Positioned at Bani River
banks
 Strategically important for
trading caravans
 Dry clima due to its
position in Southern
Sahara Desert
 Habitants: 33.000 aprox.

3. Djenné and Mali
Mali Djenné
History
• Important
trade center in
XV-XVII cent.
• Declined in
XVIII cent.
Geography
• River Niger
proximity
• Spectacular
landscapes
Economy
• Tourism
• Subsistence
agriculture
Pupulation: 14.5 m
aprox., 12 ethinc groups,
annual growth rate2.7%
Economy: main
agriculture, 42%
GDP
Policy: transition
democracy, enforced by
peacekeeping forces
Historical heritage:
main historical sites
of Central Africa

4. Djenné Potential
 Situation in a plain land
 Communicated to main motorway RN6, connecting with
the Capital Bamako
 Fresh water provided by Bani River
 Spectacular landscape, monuments and artefax
 Famous tourist destination included into Unesco World
Heritage
 High rate of unemployment; low scale salaries
 Good disposal of Authorities to foreign investment
 Easy facilities offered by same site monumental buildings

5. The proposal: making Djenné
Africa’s new Las Vegas
Actual old city The new Bellagio of Mali

6. Setting the
investment:
1) Preliminary Plan
with Government
defining local SDG
2) Collecting funds
3) Setting a common
shared company
4) Public/Private
Synergy
5) Developping
growth and jobs in
Djenné

7. 1) Preliminary Plan
with the
Government
defining local SDG
It shall be drawn a common plan (The
Real Deal) to perform the
investment. Such plan shall contain
following:
a) Destination of the city areas, to
casino facilityes and number of
locals to be employed
b) Reconversion of historical city
center, adjusted to SDG
c) Planning and reinforcing local
infrastructure, benefitting all
d) Wather piping supporting hotel
and casino inside and outside
fountains with fresh water
e) Reconversion of local economy
into main casino service servants
f) Tax leaves for investment

8. 2) Collecting
funds
a) Involving public and
private sector interested
in profittable
investment
b) Active marketing along
the area and the region
c) Opening shares to
potential investors
d) Sizing amount of 52
billions USD

9. 3) Setting a common shared company:
a) Public share (Mali’s State): 15%
b) Private stakeholders: 82%
c) Local stakeholders (mainly workers): 3%

10. 4) Public/Private Sinergy
(equal wealth sharing)

11. 5) Developping growth and jobs in
Djenné
 5.1 Reconverting local small business into service
providers for casino’s clients
 5.2 Reconverting local shepherds and small
businessmen into employees for the tourist
industry
 5.3 Adjusting local traditions to the globalization
goals
 5.4 Wealth for all!

12. 5.1 Reconverting local small business into
service providers for casino’s clients
Previous transportation
service
New transportation service
(adjusted for SDG
globalization goals)

13. 5.2 Reconverting local shepherds and small
businessmen into employees for the tourist industry
Previous locals
Locals adjusted to SDG
globalization goals

14. 5.3 Adjusting local traditions to the
globalization goals
Local traditionals
(previous)
Local traditionals adjusted
for SDG globalization goals

15. 5.4 Wealth for all!