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Digging Deeper: Available Data from EducationUSA (Forum 2013) presentation
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To understand the buying and decision making behaviour of a student while selecting a college. To know the preference of medium for information search. To realise the effectiveness of various marketing and promotion media. To evaluate the role of parents in taking decisions. To find the best medium for communication and interaction with the students in terms of Advertising/Marketing.
Buying and decision making behaviour of a student while selecting a college.