If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn't seem to anymore. And with all the new platforms and apps, it's hard to keep up and know what will stick, what's the next big thing and, most importantly of all, whether it fits with our business goals. That's the subject for my Social Media Barometer, a forecast on the social and digital pressure points and prevailing winds of change. Here are the trends I look at: 1. Search me – semantic search…is it the end of serendipity? 2. New generation gap – 35 is the dividing line and it's time for boomers to listen to millennials. 3. Mobility means never having to say you can't reach me - our online connections are always with us. 4. Face of new media – we’re the programmers, viewers producers and critics all rolled up into one. 5. Digital first communications – media’s adapting. PR can no longer sit idly by…

1. @martinwaxman #smwbarometer
Social
Media
Barometer
Mar$n
Waxman
September
25,
2013
© 2013 Martin Waxman. All rights Reserved.

2. @martinwaxman #smwbarometer
Good
to
meet
you
IRL
@martinwaxman

3. @martinwaxman #smwbarometer
Search
me…

4. @martinwaxman #smwbarometer
Search
me…

5. @martinwaxman #smwbarometer
Search
me…
Ontogeny recapitulates phylogeny
Is
seman$c
search
the
end
of
serendipity?

6. @martinwaxman #smwbarometer
The
new
genera$on
gap

7. @martinwaxman #smwbarometer
Mobility
means
never
having
to
say
you
can’t
reach
me

8. @martinwaxman #smwbarometer
The
face
of
new
media
We
do
the
programming
but
we
don’t
get
paid

9. @martinwaxman #smwbarometer
Digital
first
Beyond
publicity…
Time
for
PR
to
lead

10. @martinwaxman #smwbarometer
…puNng
things
in
focus

11. @martinwaxman #smwbarometer
How we get there
1. Strategy
2. Training
3. Content

12. @martinwaxman #smwbarometer
Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…

13. @martinwaxman #smwbarometer

14. @martinwaxman #smwbarometer
Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
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