some stats on youth use of media from ofcom

1. icould
A journey from improving
careers lessons to
inspiring students to think about careers

2. In 2007, in the UK, 75% of 11 year olds
claim that they own each of:
photos from www.deviantart.com

3. 21% of 16-24 year olds always use the
Internet while watching TV.

4. QuickTimeª and a
decompressor
are needed to see this picture.

5. Source ofcom

6. QuickTimeª and a
decompressor
are needed to see this picture.

7. QuickTimeª and a
decompressor
are needed to see this picture.
Now of the ones you do almost every day, which one of these would you miss
doing most if it got taken away?

8. QuickTimeª and a
decompressor
are needed to see this picture.

9. QuickTimeª and a
decompressor
are needed to see this picture.

10. QuickTimeª and a
decompressor
are needed to see this picture.
Do you watch or download any of these from the internet?

11. “ Children aged 12-15 are carrying out a relatively wide
range of creative activities using digital technology”
“Over half of all 12-15 year olds who use the internet at
home have created a page or profile on a social
networking site. “
“Among those with a social networking site profile, there
is very high involvement and interaction, with a third of
users visiting the site every day.”
ofcom

12. ‘Sometimes there is a real buzz
when you get to school about what
happened on Bebo the night before’.
(Boy, 15, rural/semi-rural)
‘I joined because most of my
friends were joining and I didn’t
want to feel left out.’
(Girl, 13, rural/semi-rural)

13. 7-14yrs 15-24yrs
Watch TV 85% 65%
Listen to 71% 70%
music
Hang out 68% 65%
with
Spend
friends 51% 56%
online

15. What if students used technologies in ways that are
rich (or at least hold potential) but that we do not
always see?
What if students are “de facto” preparing themselves
for the workplace of tomorrow better than many
schools?
What if the 3 Rs change to the 3 Es
(explore, express, exchange ideas in new ways)?”