Thinking Bigger is the key to creating the disruption needed for your Internet marketing to win. This presentation made at the Digital Marketing for Business Conference in Raleigh, NC on 4.16 shares how to train your mind or team to THINK BIG by: * Embracing The BHAG. *

1. A painting is not about an experience.
It is an experience.
Mark Rothko
Thinking Bigger
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2. Disruptive
New UVPs
Unique Value Propositions
Why Think Bigger
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3. Habit
Thinking Bigger Barriers
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4. Curse of
Knowledge
Thinking Bigger Barriers
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5. Thinking Bigger Training
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6. Martin’s Ride
Across America
1. Embrace The BHAG
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7. Unique
Customer
Aspirations
2. Know UCA
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8. Brand Ideals
Elicit Joy
Enable Connection
Inspire Exploration
Evoke Pride
Impact Society
3. Alignment
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9. Share
Your
LOVE
Align Your LOVES
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10. CureCancerStarter.org
BHAG:
Cure Cancer
Embrace BHAG Example
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11. CureCancerStarter.org
Develop Personas
Peter Patient
Debbi Donor
Dr. Donald
Debbie Developer
Know UCA Example
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12. THINK
Less Proprietary
More
“collaborative
competition”
UCA “We” Not “Them”
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13. Apple = Exploration
Toms = Impact Society
Ben & Jerry’s = Joy
Facebook = Connection
Audi = Pride
Alignment Examples
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14. Favorite Tools
Scoop.it
Google Plus
Paper.li
Twitter
Pinterest
WordPress
Slideshare
Cool Tools
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15. Embrace BHAGs
Know Unique Customer Aspirations
** Think WE Not Them **
Align To Your Brand Ideals
** Joy, Connection, Exploration, Pride, Society **
Align To LOVE
Summary
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16. Thanks,
@ScentTrail
CureCancerStarter.org
ScentTrail Marketing Blog
Martin W. Smith (g+)
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