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Beyond Web 2.0:new models of information production, distribution and consumption Martin De Saulles University of Brighton 19 May 2011
Martin De Saulles 2 "Publishing, Digital Information and Society: new models of information production, distribution and consumption."  Publication in 2012
Background Martin De Saulles 3
How much information is there? Martin De Saulles 4 2008 – 500,000 petabytes 2009 – 800,000 petabytes 2010 – 1.2 million petabytes (1.2 zetabytes) ? Source: IDC
How much will there be? Martin De Saulles 5
Where is it all coming from? Martin De Saulles 6 ,[object Object]
8 to 60 trillion unindexed pages?
Do pages even exist on the web?4 billion mobile phones 650 million Facebook users 2 billion Internet users
New Models of Information ProductionOur “Data Exhaust” / “Click Stream” Martin De Saulles 7
Search Martin De Saulles 8
Google Martin De Saulles 9 “Google’s mission is to organize the world‘s information and make it universally accessible and useful” ,[object Object]
Revenue of $29.3 billion in 2010
Profit of $8.5 billion in 2010
96% of revenue from advertising
Handles >90% of all searches in Europe
>2 billion search requests a day?
>300 million searchers a day?,[object Object]
Google handles more search queries in 1 day than all reference librarians since 1900 Martin De Saulles 11 Acknowledgement to Barbara Quint & Stephen Abram
Martin De Saulles 12
Martin De Saulles 13
Martin De Saulles 14
Martin De Saulles 15
Martin De Saulles 16
Content Farms Martin De Saulles 17
Live by the Google... Martin De Saulles 18
Not just search information Martin De Saulles 19 >200 million phones >200 million users >300 million mobile users
Social Media Martin De Saulles 20
Our Data Exhaust Martin De Saulles 21 aspirations interests location friends employer
A marketer’s dream Martin De Saulles 22
Martin De Saulles 23
Martin De Saulles 24
Martin De Saulles 25
Martin De Saulles 26
Martin De Saulles 27
Martin De Saulles 28
Martin De Saulles 29
Martin De Saulles 30
After 16 hours Martin De Saulles 31
New Models of Information Distribution Martin De Saulles 32
“Everything that can be digital will be” Martin De Saulles 33 Jeff Dachis, The Dachis group
Is that really true? Martin De Saulles 34
What about distribution? Martin De Saulles 35
Digital Content + Internet Martin De Saulles 36 = Be Found Promote Distribute Monetise
What does it mean for content creators? Martin De Saulles 37
Martin De Saulles 38 ,[object Object]
Core staff + 9,000 contributing bloggers
13 million unique visitors (March 2010)
In 2008 rated by The Observer as world’s most influential blog
Bought in February 2011 by AOL for $315 million,[object Object]
28 weekly shows + daily show in 2011
MP3, video downloads + live streaming
$4m to $5 million in revenue in 2010
Active & passionate community,[object Object]
Martin De Saulles 41
Martin De Saulles 42
New Models of Information Consumption Martin De Saulles 43

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New Models of Information Production, Distribution, Consumption

Hinweis der Redaktion

  1. Data exhaust
  2. To pubish a book, persuade an editor who presuaded a publisher who persuaded a bookshopMusic, get ntocied by a and r, persuade a label, persaude a shop
  3. Createspace is the amazon self publish arm
  4. Time shifting
  5. Move from physical to digital to stream