1) CompuTec S.A. is using social media like Twitter, LinkedIn and Facebook to strategically promote the launch of their new manufacturing add-on called ProcessForce. 2) They developed a social media marketing strategy which includes defining objectives, choosing appropriate platforms, and creating a content release schedule. 3) By following their strategic social media approach, CompuTec S.A. has generated approximately €12,000 in revenue and gained new industry followers.

1. SAP PartnerEdge
Social Media Partner Programme COMPUTEC S.A. STRATEGICALLY USE
Partner Spotlight
SOCIAL MEDIA TO HELP LAUNCH NEW
PRODUCT
SUPPORTED BY SAP SOCIAL MEDIA
PARTNER PROGRAMME
Social Media is all about Before Martin set about
communication. implementing his social media
campaign he first held discussions
At SAP we believe your business with the rest of his team to see if
shouldn’t just dive into the social they all believed in the value of social
media pool purely because everyone media. Once he had established that
else is. If you do, your social media everyone was on board he then set
activity will become no more than about constructing a social media
Martin Gore digital junk mail. marketing strategy.
Global Sales Director
We view social media as a long-term Know your objective
commitment, not a gimmick, and
CompuTec S.A. was For CompuTec S.A. their main
someone who agrees is Martin
established in 1999 and has Gore, Global Sales Director at objective was to generate an
been a leading SAP partner CompuTec S.A. Following some international buzz around the launch
research and conversations with of ‘ProcessForce’.
since 2003, specialising in
a few digital strategists, Martin
supplying SAP Business One saw the merit in using social media After deciding on their purpose
software primarily to for the launch of their brand new CompuTec S.A. then had to agree
manufacturing add-on, ‘ProcessForce’. on which social media platforms
customers in Poland. were most appropriate. The tools
Social media is more cost-effective they currently use are Twitter,
To help with their go-to-market than traditional launch methods such SlideShare, LinkedIn and Facebook,
objectives and the as printing flyers and buying and the frequency of their activity
varies on each site. For example, the
international launch of their advertising space and it also enables
you to keep customers and the team tend to use Twitter several
new manufacturing add-on press continuously engaged, unlike times a week, due to its concise
‘ProcessForce’, CompuTec older methods which are more nature,
and post press releases currently
S.A. are using various social static. What’s more, it’s easier to
grab people’s attention, educate on SlideShare around once a
media tools and are following customers and build loyalty week, since this content tends
a highly coordinated social through content which is more to be more extensive.
media marketing strategy. fun and interactive.
As a small sized organisation
(50 employees in total),
CompuTec S.A. saw the value
in using social media as it’s an
extremely easy and cost-
effective way for smaller
organisations to raise their
voice internationally.

2. COMPUTEC S.A. STRATEGICALLY USES
SOCIAL MEDIA
The hardest part of any social media To measure the success of their For other organisations wishing to
marketing strategy is keeping the social media activities they monitor embrace social media, Martin Gore,
momentum. CompuTec S.A. keep three key aspects: Global Sales Director at CompuTec
the ball rolling by following a S.A. has the following advice:
schedule of when to release content • T
he number of followers,
and by also allocating different roles especially those who are • B
efore you embark on a
within the company. Martin Gore is industry experts. social media journey, it’s
responsible for defining the strategy helpful to define your strategy.
• H
ow many views they
and implementing the tactical
receive across all channels. • F
ind and target industry
activities, while the marketing team
experts, researchers and the
generate the press release content. • H
ow much revenue has
media. One way to do this is
been generated.
Online success and how to measure it by using specific hash tags.
To help them do this, CompuTec S.A. • F
ollow a calendar for content
Though their social media marketing
use different social media monitoring release. It should outline
campaign is still in its infancy,
tools that are available for free, such as what information you intend
CompuTec S.A. are extremely
Google Alerts and Twitter Analytics.. to post on specific dates.
pleased with the results so far. They
have generated a revenue stream of Define your strategy then take your • D
on’t be afraid of social
approx. €12000, which is small in first steps today! media tools such as Twitter
comparison to western countries, and LinkedIn - they’re easy
however, the length of time that their Going forwards, CompuTec S.A. are to use.
social media activity has undertaken currently in the process of also
• M
ake full use of SAP’s
has been relatively short. CompuTec creating content for YouTube and
Social Media Marketing
S.A expect their social media implementing their blog - their main
programme. It’s a really
revenue stream to increase publishing tool - onto their website.
useful way to increase your
significantly with the product launch
knowledge on social media
of ‘ProcessForce’.
through a great mix of theory
As well as accumulating a number “Don’t be afraid of and practical exercises.
of industry researchers as followers, • F
or inspiration, look at how
including Forrester Research and the tools, they are larger corporations are using
Computer Business Review, they’ve
also recently formed a partnership with
easy to use, but first social media.
a French SAP Business One partner
through the networking site LinkedIn.
define a strategy for
your digital journey.”

3. COMPUTEC S.A. STRATEGICALLY USES www.sap.com /contactsap
SOCIAL MEDIA
Discover a social media toolkit with SAP
Partner Edge
If you or your organisation would like
to start using social media to
generate leads and sales, the SAP
Social Media Partner Programme is
an excellent place to start. It includes
all sorts of practical help and advice,
‘how to’ guides and even a glossary
– not to mention a series of templates
and guidelines for different
communications and an ongoing
competition to see who can complete
the most activities.
For more information about how the
SAP Social Media Partner
Programme can help you harness the
power of social media, visit:
www.sapsocialmedia.eu
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