Our diverse range of clients includes; Bobbi Brown, Garnier, Giorgio Armani, Elemis, Clinique, Dior, Lancômeand Guerlain to name a few, where we have worked on a series of projects large and small offering research, strategy, online and offline marketing solutions. Our expertise covers the following areas: - Strategy and Consulting - Graphic Design - Digital Communications - Social Marketing - Brand Communications - Online/Offline Strategy - Content Management - Print - Advertising - App Development Despite the economic downturn, we have doubled our turnover in the last four years and continue to grow our areas of expertise. One of the reasons for our success include our track record for delivering considerable return on investment for our clients, recent examples include a 1000% ROI on a direct mail campaign for Bobbi Brown and a 17% increase in Chlamydia testing rates in Barnet, following a sexual health campaign we conducted for BU21 aimed at young adults aged 18-24. We are an approved supplier to a number of organisations including; the United Nations, the LVMH Group, the World Health Organisation, the NHS and Estée Lauder. Our qualifications include; Recommended Agency Register status, N3 compliance and ISO 9001. If you would like to find out more or view further examples, please visit our website at www.acw.uk.com.

1. ACW
investigate. innovate. inspire.
BEAUTY

2. investigate. innovate. inspire.
about us
We believe that we possess all the skills you will ever
need to complete a project successfully, whatever its
size or complexity.
Over 10 years ago, ACW was founded from two companies, one
specialising in advertising & print and the other in new media. we are experts
in identifying
The combination of disciplines and expertise enabled us to become a the optimum
full-service consultancy with the ability to approach problem-solving route to
from a truly balanced perspective, advise on complete solutions and success
avoid ‘top-down’ approaches.

3. investigate. innovate. inspire.
who we are
The ACW team is extremely experienced in many sectors.
Key to our continued success is an in-house team able to advise
and guide you through every stage of your project.
Working alongside your team, we’ll help create a measurable, integrated
marketing plan that meets your budget and resources. We assign a team to
bring the right skills to every project and comprises the following roles:
exceptional
• consultants • brand designers designers
• roject managers
p • graphic designers who bring innovative
(creative and technical) • illustrators thinking to
• social marketing experts • web designers every project
• researchers • programmers
• copywriters

4. investigate. innovate. inspire.
our approach
Our strategy has been to improve the impact and
effectiveness of our projects by becoming more
evaluative and proactive.
We have managed this by utilising research and social marketing
principles that inform everything we do to achieve measurable results.
ACW’s approach to any project is a consultative one, it is only by
assessing and evaluating the requirements of all parties involved that a
truly effective solution can be reached. Often this will involve challenging
perceptions to deliver innovative solutions that return a real return
on investment.

5. investigate. innovate. inspire.
some of our lovely
clients
diversity
We work for a wide range of clients, in many different
sectors - this gives us the expertise, ideas and knowledge
mix to handle any project successfully
CMYK version

6. investigate. innovate. inspire.
credentials
ACW are responsible employers and
advocate environmental and ethical
standards in everything we do.
UN approved
supplier
We are also accredited to the following: approved
Enfield Community Services
supplier
ISO 9001
N3 compliance
Estée Lauder
approved WHO approved
supplier supplier

7. investigate. innovate. inspire.
beauty
portfolio

8. Bobbi Brown – Direct Mail
Personalisation of message increases
receptivity and buyer response. This campaign
saw a 1000% return on investment.
investigate. innovate. inspire.

9. Bobbi Brown – Advert / Emailer
investigate. innovate. inspire.

10. Bobbi Brown – BNTM Live event
investigate. innovate. inspire.

11. Bobbi Brown – Promotional Newspaper
强大 我
很清楚亮泽、光滑与保湿的肌肤，才是展现亮丽肤质
4949 - Bobbi Brown - Extra_Repair Newspaper 8pp_Finished Size: 297 x 360 mm - Cover - English
SPRING 2012 的先决条件。我们年轻的时候，自然拥有这些肌肤特
质。问题是环境侵袭因子、生活习惯与自然老化，会
逐渐伤害肌肤而顿时显出疲态。我以此为出发点，要求纽约、东
京与上海的保养品研发团队，设计出能够逆转与明显改善此问题
的产品。经过广泛研究与研发程序，他们设计出具有抗老更新肌
肤功效的至盈修护复合精华(Extra Repair Complex)。搭配滋
修护
养肌肤的润泽成分，能为肌肤补充必需水分与保养功效，展现更
加清新、光滑、紧实与亮丽的肤质。
Extra
NEws
功效
The Proof is
in the Mirror.
Bobbi launched her skincare balms Ingredient Spotlight: After using Extra Repair Moisturizing
4949 - Bobbi Brown - Extra_Repair Newspaper 8pp_Finished Size A4 - Cover - English
Balm for 4 weeks, the majority of women
10 years ago after a family ski trip in Extra Repair Complex discovered a noticeable improvement
in the appearance of their skin.
Telluride left her skin exceedingly dry. Extra Repair Moisturizing Balm
H
They’ve been a cult favourite ever since,
95%
reported
more moisture
in their skin
providing skin with amazing texture
91%
experienced a
and the ultimate in moisture. healthy glow
Now, with the introduction of
80%
found their
skin felt firmer
Extra Repair Moisturizing Balm Argireline® Peptide
Helps improve skin’s
and Extra Repair Moisturizing support structure
Extra Repair Moisturizing Balm SPF 25
89%
described
Balm SPF 25, the balms offer improved skin
moisturization
anti-ageing benefits, too.
85%
saw a healthy
glow
Both contain Extra Repair Complex
83%
felt their
featuring two key ingredients – skin looked
smoother
Argireline® Peptide and Clary Sage
Ferment. Their names may not
roll off the tongue but they’re
just what skin needs.
Clary Sage Ferment
Aids cell turnover and
helps strengthen skin’s
protective moisture barrier
Results You Can See
Softer, more smooth
and supple looking skin
investigate. innovate. inspire.

12. Bobbi Brown – Bounce Back Cards / Tshirt
EXTRA AMAZING
FOUNDATION
New EXTRA Repair Foundation SPF 25
“The secret to youthful-looking skin.”
Book your Secret to Perfect Skin
lesson now discover Bobbi’s top tips
for healthy, youthful glowing skin.
Available January 2012
Power Packed
SKINCARE
New EXTRA Repair Skincare
“The secret to youthful-looking skin.”
Book your Secret to Perfect Skin lesson
now discover Bobbi’s top tips for
healthy, youthful glowing skin.
Available January 2012
investigate. innovate. inspire.

13. Bobbi Brown – Press Release
The New
Classics
“Like a great pair of glasses, the Tortoiseshell
Collection is about standout eyes.”
Bold glasses are as much a fashion staple as they are a personal
statement. Now revered as a stylish accessory, a great pair of frames
is a must have. Bobbi chooses between her iconic black frames and
a pair of tortoiseshell frames – ones which served as the inspiration Summer 2011
Tortoiseshell
behind her new Tortoiseshell Collection for summer.
The Tortoiseshell Collection is Bobbi’s modern take on a classic
look. Stunning shadows in shades ranging from bronze to gold to
Collection
espresso are housed in gorgeous tortoiseshell compacts with gold
detailing; one is for lighter skin and the other is best suited to darker
Bobbi Brown Press Office
complexions. To balance the look of the warmer tones on the eyes,
Dafna Shelemy dshelemy@bobbi-brown.co.uk 0870 034 6802
cheeks and lips are dressed up in soft nudes. Hannah Lloyd hlloyd@bobbi-brown.co.uk 0870 034 6751
Stockists Number 0870 034 2566
www.bobbibrown.co.uk
New, Limited Edition New, Limited Edition
Sand Tortoiseshell Bronze Tortoiseshell
Eye Palette Eye Palette
Ivory Eye Shadow Banana Eye Shadow
New Gold Bar Sparkle Eye Shadow New Gold Nugget Sparkle Eye Shadow
New Desert Sand Metallic Eye Shadow New Amber Shimmer Wash Eye Shadow
New Terracotta Eye Shadow Copper Cocoa Shimmer Wash Eye Shadow
New Antique Rose Eye Shadow New Tiger Eye Metallic Eye Shadow
Hot Stone Eye Shadow New Bronze Metallic Eye Shadow
New Sandy Rose Metallic Eye Shadow New Olive Sparkle Eye Shadow
Black Chocolate Eye Shadow Espresso Eye Shadow Limited Edition
Rich Lip Color SPF12
RRP: UK £48.00 / Ireland €57.50 Bobbi’s lightweight, colour-saturated lipstick. Created with a colourless base,
On Counter Date: July 2011 Rich Lip Color showcases the true colour of pigments. Plus, this creamy and
emollient formula moisturises and conditions lips as it protects with SPF12.
Soft Nude
Twig
RRP: UK £16.00 / Ireland €22.50
On Counter Date: July 2011
New
High Shimmer Lip Gloss
Our newest lip gloss delivers the ultimate in shimmer, shine and colour.
The formula glides on smoothly and provides medium to full coverage.
Bare Sparkle
Beach
Citrus
RRP: UK £16.00 / Ireland €22.50
On Counter Date: July 2011
New, Limited Edition
Tortoiseshell Mini Brush Set
Exclusively available at Selfridges and Brown Thomas
Bobbi’s essential brushes, perfectly sized for travel and on-the-go makeup application.
Set includes four brushes: Mini Angle Eye Shadow, Mini Eye Sweep, Mini Blush and
Mini Ultra Fine Eye Liner, all tucked into a chic tortoise vintage inspired slim line clutch.
Perfect for your evening purse, gym bag or flight bag, this brush set always fits.
RRP: UK £55.00 / Ireland €60.00
On Counter Date: July 2011
investigate. innovate. inspire.

14. Bobbi Brown – Launch Event Invite / Email
4607_Bobbi Brown_Tortoise Collection Invite_A5_Front
TORTOISESHELL
COLLECTION
Like a great pair of glasses, Bobbi Brown’s
new Tortoiseshell Collection is all about
standout eyes. Inspired by her own
tortoiseshell frames, Bobbi designed the
collection to complement—rather than
compete with— your glasses. Stunning
shadows in shades ranging from bronze to
gold to espresso are housed in gorgeous
tortoiseshell compacts with gold detailing.
“When it comes to eye makeup and glasses, I believe in keeping things simple. It’s not
about piling on more makeup – it’s about using the right makeup and techniques.”
Please join us for the launch of our
Summer 2011 Limited Edition Colour Collection
Tortoise
Bobbi’s Tips on
Wearing Makeup
Glasses
Less is definitely more.
Wearing glasses draws attention to your eyes, so keep
your eye makeup simple. Stick to neutral shades like
Amber Shimmer Wash Eye Shadow, and save the bold colours Tuesday 19th April 2011
for your lips. Don’t forget Corrector and Creamy Concealer
—a must for all women, but especially if you’re wearing glasses.
9.00am – 11.30am
Eye liner is essential. Artistry Presentation
Adjusting liner thickness is important when you’re wearing
glasses—if your frames are thick, apply a thicker line to the 9.30am, 10.00am 10.30am
upper lash line so that eyes stand out. If your frames are thinner,
a softer line works great. The Amber Suite
Make sure the brows are defined. 4th Floor
Bronze Tortoiseshell Eye Palette
Frames draw attention to the brows, so be sure to keep your
arches well groomed. Pluck or trim any scraggly hairs, and fill in RRP: £48.00 / €57.50
May Fair Hotel
holes or sparse spots with a brow pencil or powder shadow. Stratton Street
If your prescription makes your eyes look bigger… W1J 8LT
Use a light hand, and be sure to blend everything carefully—the last
thing you want is to magnify any mistakes. For shadows, go with RSVP: hlloyd@bobbi-brown.co.uk
neutral shades like Gold Nugget Sparkle Eye Shadow. Liner should
be delicate and thin, with one coat of mascara to open up the eyes.
If your prescription makes your eyes look smaller…
Be sure to line your eyes all the way around. Use a liner that is
darker than your natural eye colour to create contrast, which will
help define the eyes. Finish with two coats of mascara for a
refreshed look.
Rich Lip Color SPF12 RRP: £16.00 / €22.50
Tortoiseshell Mini Brush Set
Exclusively available at
Selfridges and Brown Thomas
RRP: £55.00 / €60.00
investigate. innovate. inspire.

15. Trade Export Email Newsletters
investigate. innovate. inspire.

16. Elemis – QVC Newsletter
investigate. innovate. inspire.

17. Elemis - “Gift with purchase”
Choose 5 from 10
Worth
Up to
€120!
investigate. innovate. inspire.

18. Elemis - Consumer Magazine Adverts
investigate. innovate. inspire.

19. Elemis - “Starlight Collection” Campaign
investigate. innovate. inspire.

20. Elemis - “Starlight Collection” on QVC
investigate. innovate. inspire.

21. Elemis – Roadshow Bus
investigate. innovate. inspire.

22. shu uemura – cleansers brochure
shu uemura Limited Edition Oils
“All sold in the first month”
investigate. innovate. inspire.

23. shu uemura – makeup brochure
investigate. innovate. inspire.

24. Garnier – logo and packaging
investigate. innovate. inspire.

25. Garnier – packaging design
and illustration
d und
ste
er
te
PAEDIATRIC CONTROL
Veryhigh
50+ SPF
investigate. innovate. inspire.

26. Kiehl’s – direct mail
investigate. innovate. inspire.

27. Monu – website/
e-commerce
investigate. innovate. inspire.

28. Lancôme –
skincare brochure
investigate. innovate. inspire.

29. Lancôme – complexion brochures
investigate. innovate. inspire.

30. Lancôme – web banners
investigate. innovate. inspire.

31. Lancôme – POS
investigate. innovate. inspire.

32. Boots – GiftCard and leaflet
investigate. innovate. inspire.

33. Studio 3, Vineyard Heights, 20 Mor tlake High Street, London SW14 8JN
tel +44 ( 0 ) 20 8392 4330 | fax +44 ( 0 ) 20 8392 4335 | www.acw.uk.com | info@acw.uk.com