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TiVo Overview
Presented to Dutch Media
Executives
Stratsi Kulinski
Jason Wong

San Francisco
9 March 2011
TiVo Today
Founded in 1997, on NASDAQ since 1999

600+ employees

~2.5 million subscribers worldwide

US distribution relationships Comcast, Cox, Charter, DIRECTV, RCN, Suddenlink,
Best Buy

Top-tier international distribution relationships including:
 -   United Kingdom: Virgin Media

 -   Scandinavia: Canal Digital

 -   Spain: ONO

 -   Australia & New Zealand: HTS

 -   Mexico: Cablevision

Product partnerships with Amazon, Netflix, Rhapsody, Pandora, YouTube, Yahoo!,
Blackberry, Blockbuster, and more

Set Top Box partnerships with Technicolor (Thomson), Cisco, Samsung

Proven Intellectual Property Portfolio
                                                               TiVo Inc. Confidential | 2
What makes TiVo, TiVo?
• Television DNA


• The only pure TV
  user interface
  company


• The only technology provider that is also an operator


• The only branded supplier in the Pay TV arena


                                          TiVo Inc. Confidential | 3
Operator Value Proposition
Subscriber Acquisition Tool
 - Attract new subscribers
 - A Brand with Personality

Differentiation
 - Most user-friendly PVR and interactive
   platform in the world today

Enhanced Business Fundamentals
 - ARPU, Churn, Incremental Revenues

Operations Flexibility
 - Future-proof service architecture with
   “cloud” services

Pre-Integration
 - Already integrated with leading STBs:
   Technicolor, Cisco, Samsung
 - Already integrated with leading CA
   vendors: Nagra, NDS, Conax

                                            TiVo Inc. Confidential | 4
A Unique Strategic Partner for
Operators
          A User Interface fit for the times
          The most comprehensive feature set – bar none
          Controlled embrace of Internet Video
          Vast experience with numerous STB, CA, VOD,
          middleware, and distribution technologies
          Business model which aligns incentives with the operator




TiVo Inc. Confidential
                                                       TiVo Inc. Confidential | 5
U.K.'s Virgin Media Taps TiVo For
Next-Gen Set-Tops
TiVo To Become Exclusive
Middleware, Interface Provider
for U.K. Cable Operator



"Virgin Media CEO Neil Berkett says the
TiVo functionality is the next-generation of
digital television experience. “We will be
first mover into next-generation TV and        “On VOD; we expect that VMED’s VOD
I think we will also be best mover," he        offering will be significantly enhanced this
told investors in late July. “It will be a     year with the creation of a new TIVO-based
superior product to Sky’s codename             consumer interface and guide in addition to
Darwin, it will be a better product than       more programming.” – Collins Stewart
                                               (1/28/10)
Canvas, and it will be first out."
                                               “On the positive side, we should also point
– Von.com Aug 2, 2010                          out that VMED will be launching its own next
                                               generation set top box aimed in 2010. That
                                               box designed with TiVo will aim to integrate
                                               cable content with internet based content.” –
                                               BofA/Merrill Lynch (1/27/10)
                                                                   TiVo Inc. Confidential | 6
Partner Executives and Market
Analysts See Value in TiVo



                                                      “… it [TiVo] seems like a real good
                                                      opportunity for them [RCN], they can
"Frankly, we don't have the resources or the
                                                      really be out in the forefront of making
time to try and build all this stuff ourselves,
                                                      Internet video on TV a real platform.“
and you would argue looking at the                    -- David Kestenbaum, Morgan Joseph & Co.
performances of some of our big peers,
money isn't the thing that solves it
because they clearly haven't figured a lot of         “RCNI picks TIVO as primary DVR
this stuff out... All the things these guys           platform, in what seems like savvy
have struggled to cobble together is there in         preemptive move to reinforce its nearly
1 box with TiVo." – RCN CFO Mike Sicoli on CableFAX   completed all-digital migration. We raise
                                                      our EV/EBITDA-based target price by $2
                                                      to $9.” - Tuna Amobi, S&P

                                                                                 TiVo Inc. Confidential | 7
TiVo Value Proposition for
Subscribers
Easy to Use, Fun and Intuitive

One Box, One Remote, One Search for all Linear, VoD,
and OTT content

Automatically finds and recommends shows
you like

Photos, Music, TV Shows – schedule, transfer,
and enjoy on your TV, PC and Mobile

Interactive Games, Weather, News on your
TV screen


                                                   TiVo Inc. Confidential | 8
Best-in-Class Consumer Feature Set
      • Used in millions of homes today
      • Features evolve over time as media/technology landscape changes
      • Proven record of innovation: service driven approach makes TiVo a
        “living/breathing” experience




  Advanced PVR                         Broadband Apps                                                  Advertising &
                   Home Networking                      Broadband Content   Online & Mobile
                                                                                                     Audience Research

  Series Linking       TiVoToGo        Online Music           Netflix   Remote Scheduling                  Gold Star
     Wishlists     Multiroom Viewing   Online Photos    Amazon onDemand    TiVo Mobile                    Showcases
   TiVo Search            Music          Podcasts          Blockbuster      Facebook                      StopIIwatch
   Suggestions           Photos           Games             YouTube      SMS Scheduling                  PowerIIwatch
     Trickplay      TiVo Desktop         Weather          Home Movies       iPad app                       TiVoClips
Expandable Storage                      eCommerce                                                             RFI


                                                                                 TiVo Inc. Confidential | 9
Our Product Strategy
The gold-standard for television experience
 • Universal search & browse: seamless
   integration of linear, VOD, Internet Video
                                                                                                          Customizable, Advanced UI
 • Real integration of 3rd party apps & services
 • Interconnected with the devices consumers
   value (iPhone/iPad/Blackberry/PC)
                                                                                                               Content Discovery

 • Personalized
 • Not simply an ad skipping machine – unique
   promotional and measurement capabilities
                                                                                                            Interactive applications




                    TiVo Inc. Confidential | 12




 Whole Home Media                                 Online & Mobile   Multi-source Content   Universal Search               Personalization

                                                                                                  TiVo Inc. Confidential | 12
Next Generation Consumer
Feature Highlights

                                      TiVo Inc. Confidential | 12




                               iPad as a
       Connected TV Support   virtual STB

                                                                    Evolve away from the
                                                                     on-screen keyboard



  Even more
personalization
                                                                       Gateway
                                                                    device support
                   Enhanced Social
                     Networking
                                                                        TiVo Inc. Confidential | 13
Source: Wired Magazine, Aug 2010


TiVo Inc. Confidential
                         TiVo Inc. Confidential | 14              14
Tivo   Dutch media execs 9 march 2011

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Tivo Dutch media execs 9 march 2011

  • 1. TiVo Overview Presented to Dutch Media Executives Stratsi Kulinski Jason Wong San Francisco 9 March 2011
  • 2. TiVo Today Founded in 1997, on NASDAQ since 1999 600+ employees ~2.5 million subscribers worldwide US distribution relationships Comcast, Cox, Charter, DIRECTV, RCN, Suddenlink, Best Buy Top-tier international distribution relationships including: - United Kingdom: Virgin Media - Scandinavia: Canal Digital - Spain: ONO - Australia & New Zealand: HTS - Mexico: Cablevision Product partnerships with Amazon, Netflix, Rhapsody, Pandora, YouTube, Yahoo!, Blackberry, Blockbuster, and more Set Top Box partnerships with Technicolor (Thomson), Cisco, Samsung Proven Intellectual Property Portfolio TiVo Inc. Confidential | 2
  • 3. What makes TiVo, TiVo? • Television DNA • The only pure TV user interface company • The only technology provider that is also an operator • The only branded supplier in the Pay TV arena TiVo Inc. Confidential | 3
  • 4. Operator Value Proposition Subscriber Acquisition Tool - Attract new subscribers - A Brand with Personality Differentiation - Most user-friendly PVR and interactive platform in the world today Enhanced Business Fundamentals - ARPU, Churn, Incremental Revenues Operations Flexibility - Future-proof service architecture with “cloud” services Pre-Integration - Already integrated with leading STBs: Technicolor, Cisco, Samsung - Already integrated with leading CA vendors: Nagra, NDS, Conax TiVo Inc. Confidential | 4
  • 5. A Unique Strategic Partner for Operators A User Interface fit for the times The most comprehensive feature set – bar none Controlled embrace of Internet Video Vast experience with numerous STB, CA, VOD, middleware, and distribution technologies Business model which aligns incentives with the operator TiVo Inc. Confidential TiVo Inc. Confidential | 5
  • 6. U.K.'s Virgin Media Taps TiVo For Next-Gen Set-Tops TiVo To Become Exclusive Middleware, Interface Provider for U.K. Cable Operator "Virgin Media CEO Neil Berkett says the TiVo functionality is the next-generation of digital television experience. “We will be first mover into next-generation TV and “On VOD; we expect that VMED’s VOD I think we will also be best mover," he offering will be significantly enhanced this told investors in late July. “It will be a year with the creation of a new TIVO-based superior product to Sky’s codename consumer interface and guide in addition to Darwin, it will be a better product than more programming.” – Collins Stewart (1/28/10) Canvas, and it will be first out." “On the positive side, we should also point – Von.com Aug 2, 2010 out that VMED will be launching its own next generation set top box aimed in 2010. That box designed with TiVo will aim to integrate cable content with internet based content.” – BofA/Merrill Lynch (1/27/10) TiVo Inc. Confidential | 6
  • 7. Partner Executives and Market Analysts See Value in TiVo “… it [TiVo] seems like a real good opportunity for them [RCN], they can "Frankly, we don't have the resources or the really be out in the forefront of making time to try and build all this stuff ourselves, Internet video on TV a real platform.“ and you would argue looking at the -- David Kestenbaum, Morgan Joseph & Co. performances of some of our big peers, money isn't the thing that solves it because they clearly haven't figured a lot of “RCNI picks TIVO as primary DVR this stuff out... All the things these guys platform, in what seems like savvy have struggled to cobble together is there in preemptive move to reinforce its nearly 1 box with TiVo." – RCN CFO Mike Sicoli on CableFAX completed all-digital migration. We raise our EV/EBITDA-based target price by $2 to $9.” - Tuna Amobi, S&P TiVo Inc. Confidential | 7
  • 8. TiVo Value Proposition for Subscribers Easy to Use, Fun and Intuitive One Box, One Remote, One Search for all Linear, VoD, and OTT content Automatically finds and recommends shows you like Photos, Music, TV Shows – schedule, transfer, and enjoy on your TV, PC and Mobile Interactive Games, Weather, News on your TV screen TiVo Inc. Confidential | 8
  • 9. Best-in-Class Consumer Feature Set • Used in millions of homes today • Features evolve over time as media/technology landscape changes • Proven record of innovation: service driven approach makes TiVo a “living/breathing” experience Advanced PVR Broadband Apps Advertising & Home Networking Broadband Content Online & Mobile Audience Research Series Linking TiVoToGo Online Music Netflix Remote Scheduling Gold Star Wishlists Multiroom Viewing Online Photos Amazon onDemand TiVo Mobile Showcases TiVo Search Music Podcasts Blockbuster Facebook StopIIwatch Suggestions Photos Games YouTube SMS Scheduling PowerIIwatch Trickplay TiVo Desktop Weather Home Movies iPad app TiVoClips Expandable Storage eCommerce RFI TiVo Inc. Confidential | 9
  • 10. Our Product Strategy The gold-standard for television experience • Universal search & browse: seamless integration of linear, VOD, Internet Video Customizable, Advanced UI • Real integration of 3rd party apps & services • Interconnected with the devices consumers value (iPhone/iPad/Blackberry/PC) Content Discovery • Personalized • Not simply an ad skipping machine – unique promotional and measurement capabilities Interactive applications TiVo Inc. Confidential | 12 Whole Home Media Online & Mobile Multi-source Content Universal Search Personalization TiVo Inc. Confidential | 12
  • 11. Next Generation Consumer Feature Highlights TiVo Inc. Confidential | 12 iPad as a Connected TV Support virtual STB Evolve away from the on-screen keyboard Even more personalization Gateway device support Enhanced Social Networking TiVo Inc. Confidential | 13
  • 12. Source: Wired Magazine, Aug 2010 TiVo Inc. Confidential TiVo Inc. Confidential | 14 14