The document discusses how new media technology was used at various stages of creating media products for a coursework project. Google was used for initial research on genre conventions. A Blogger site was used to store work and include links to other sites. YouTube was heavily used for research, checking work, and gathering feedback. Adobe Photoshop and Premier were used for image editing, adding effects, and compiling video. Various online tools were utilized for recording evaluations and creating presentations to demonstrate learning.

1. HOW HAVE YOU USED NEW MEDIA TECHNOLOGY IN THE
CONSTRUCTION AND RESEARCH AND PLANNING AND
EVALUATION STAGES?
MARTHA DAVIS - EVALUATION QUESTION 4

2. NEW MEDIA TECHNOLOGY…
• New media technology is very important in any process when making and
producing a media product.
• Definition: “Most technologies described as "new media" are digital, often
having characteristics of being manipulated, networkable, dense,
compressible, and interactive. In that sense, new media refers to on-
demand access to content anytime, anywhere, on any digital device, as
well as interactive user feedback, and creative participation.” (Reference - Wikipedia)
• We have used new media for specifically this reason, to research, plan,
inspire and develop.

3. RESEARCH AND PLANNING
• At the beginning of our research and planning we used Google to
access key information like example/ real media products and
background information in the thriller/mystery genre. The research
on Google that we did allowed us to access small parts of the
research and planning like genre storyboards and related texts
before starting and constructing the main products. Using Google
we also built upon our knowledge on terms and conventions of
media and ancillary/supporting texts to make the products as
realistic as possible.
• We have utilised the blogging site Blogger throughout the research
and planning and production processes to record and store our
media work. On this site we have sued features such as the
hyperlink field so that we can include files from sites like
Slideshare, Prezi and Emaze.

4. RESEARCH AND PLANNING
• Youtube was used extensively at the beginning to watch real media products to base
essays on.
• Not only did we use this program to research thriller/mystery film trailers and to gather
inspiration at the beginning of our coursework project we also used to it to upload our final
trailer for everyone to see. Once we had exported the film trailer from Adobe Premier to our
user area and working area we uploaded it to youtube and used that site to embed the final
video onto our blog. We used the embed tool, copying the hyperlink to make sure everyone
could see it.
• We also used Youtube to check any faults in the trailer. For example once we had
uploaded the first version we discovered there was a clicking sound on the music. We then
rendered the work area using the render tool so smoothen out the blips and this corrected
the problem.
• Finally, we also used the Youtube link without film trailer on to ask for feedback and advice.
This was a good site to do this on as nearly everyone can access it and it is very easy to
use.

5. CONSTRUCTION
• Throughout the construction process we used photoshop elements to make
the magazine and poster. We used the different tools on this program to
distort, alter, add effects too and to change these images
• We used an online program called ‘MP3 Converter’ to convert our
downloaded CD tracks in to MP3 files that are compatible with the Adobe
Premier software.
• We also used another online music site called ‘Free Music Archive’ to
download copyright free music. There is a variety of genres, moods, emotions
and artists on the website so there was a lot to choose from. We searched in
the specific categories to make sure we had the right track and settled with a
piano piece that was repetitive and eerie. For our coursework breif it
explained that we can’t use copyrighted music as it belongs to someone else
and we do not have the rights to use it.

6. Adobe Premier
• We also used Adobe Premier to create the film trailer, adding special effects,
music, transitions and images.
• Once we had filmed different parts of the trailer with the actors we inputted the
clips in to Premier and shortened and cropped them to make them the right
length.
• After this we put inter titles in between to make sure the story was portrayed in
the correct way, including information about the characters and locations in which
the story unfolded.
• One of the last steps was to render the material we had created in Premier,
making the clips flow properly and smootly.

7. ADOBE PREMIER

8. ADOBE PHOTOSHOP
• Photoshop Elements was the main program that we used to edit our
magazine and poster. After creating drafts and mock ups we opened our
photos of our main actor in photoshop and started to build the magazine
around it, getting inspiration from existing magazines like Empire and Total
Film.
• At first we didn’t know how many effects Photoshop had but using our skills
from our AS coursework, watching tutorials on Youtube and getting advice
from our teachers we found new tools and effects. We used the brightness
and contrast tool and the lasso tool.
• We used effects such as black and white, hue and saturation and changed
the brighness and contrast to create the right feel for the genre we were
working with.

9. EVALUATION STAGES
In the evaluation stages of the coursework I used a mixture of conventional presentation software like
Keynote (powerpoint for Mac) and then more adventurous illustrative software like Emaze.
Firstly for question 1 I recorded myself speaking about the ways in which our products used and
challenged media conventions. I then put this onto a online music and recording site called
Soundcloud. As well as this site being used for music streaming but also for recording and storing
sound bites.
For question 2 I explored the effectiveness of our three products together on the online presentation
site Prezi. I created an account and used the in-site features like image insertion to make it creative.
Next I talked about what I’d learned from our audience feedback for question 3 by using online creative
site Emaze. Again I created an account and imputed my own ideas and photos to make it my own.
Finally, I created this presentation on new media technology and how I have used it throughout the
production of our products on this program, Keynote. It is the mac equivalent of Powerpoint and used
my media skills to export this document into Slideshare to upload to our coursework blog.

10. EVALUATION STAGES
• I used Easy Audio Recorder Lite in the evaluation stages to
record voice recordings onto my computer. Reading off a script
that I had written I Recorded myself talking about the
development and usage of conventions in all three of our
media products. The recording software was downloaded form
the app store to my computer and was very easy and straight
forward to use. I simply clicked the red circle in the middle and
read off my pre-prepared script. I then saved these fils to my
computer and uploaded them to soundcloud.
• I used Soundcloud in the evaluation stages to upload the
content I had recorded on my computer to the internet so it
could be put on our blog. Soundcloud is an online site where
multiple people can view your recordings. Mostly it is used for
music recording, marketing and promotion but in this case it
provided an easy site for me to use and upload my evaluation
of out media package.