Communicative task

1. Welcome to today's
intercultural practice
We hope you enjoy the session :)

2. Instructions
In this task you and your partner have to negotiate and find an agreement. You have a different role and
instructions. Please read them carefully and in silence so your partner will not know about your intentions
and requirements to make it more fun.
Click on the forward button to see your role and aim

3. Situation
You are the sales manager in a marketing company. You are selling an external marketing service for a German
company internationalising in the United States of America. You are in a meeting with the general manager to
negotiate the conditions. You start talking and putting your offer on the table. Be persuasive, you are selling ;)
Your aim in this negotiation:
- Monthly revenue: minimum $55,000 per month
- 10 workers maximum
- Remark TV ads for the campaign to get the $55,000
in the States is very popular.
Your profile:
Your company protocol is very loose:
- You are very talkative and spontaneous.
- You like to treat your clients as friends.
- You value creativity and improvisation.
Click next after finishing the negotiation and reaching an agreement

4. Reflection
● Do you think that cultural differences can really ruin a negotiation?
● Do you know any real-world examples in which this has occurred?
● Do you believe that cultural cliches are real?
● What would you do to avoid such problems in a company?
Click next after finishing the reflection

5. Now is time to change the
topic!

6. Share your opinion
According to Harvard Business Review...
Here you have some questions to help you guide your conversation:
● Do you think that cultural differences can really ruin a negotiation?
● Do you know any real-world examples in which this has occurred?
● Do you believe that cultural cliches are real?
● What would you do to avoid such problems in a company?
Team members from more egalitarian and individualistic countries, such as the U.S. or
Australia, may be accustomed to voicing their unfiltered opinions and ideas, while those from
more hierarchical cultures, such as Japan, tend to speak up only after more senior colleagues
have expressed their views.
Click on the button when you finish the debateNext