Mobile Video Trends - Keynote from SCW 2016
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The document outlines 6 key mobile video trends: 1) Getting Closer through mobile video, 2) Sharing Moments via mobile video, 3) Making the World Talk using mobile video, 4) Bridging Generations with mobile video, 5) Matching the Media and Context of mobile video, and 6) Owning the Channels of mobile video. The document was presented by Marta Karolina Olsen at a Social Challenge Week 2016 keynote on professional mobile video trends and encourages learning more about mobile video communication and marketing.
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Mobile Video Trends - Keynote from SCW 2016
- 1. Top Mobile Video Trends Social Challenge Week 2016 Keynote February 24th Marta Karolina Olsen, Head of Networks
- 2. Framing professional mobile video
- 4. 6 Mobile Video Trends that Matter 1. Getting Closer 2. Sharing Moments 3. Making the World Talk 4. Bridging the Generations 5. Matching the Media and Context 6. Owning the Channels
- 11. 3. Making the World Talk
- 15. 5. Matching the Media and Context
- 18. 6. Owning the Channels
- 20. 6 Mobile Video Trends that Matter 1. Getting Closer 2. Sharing Moments 3. Making the World Talk 4. Bridging the Generations 5. Matching the Media and Context 6. Owning the Channels
- 21. To get you ahead with Mobile Video
- 24. Learn more about mobile video communication and marketing with Kforum & Bureaubiz at our courses and in our network groups by visiting www.kforum.dk
Hinweis der Redaktion
- Intro 2016 will be the year we see mobile video explode – obviously creating a change in how professional content is produced, distributed and consumed, and naturally evoking a shift in corporate communication and marketing Mobile Video in Corporate Communication & Marketing – why? Mobile is first screen - people are beginning to feel equally at ease with performing daily tasks on mobile devices. The communication and marketing is more distributed, into niche communication both in production and consumption Relevanse, engagement through eye-level communication, personalization – some call it authenticity - and ”behind the scenes” A strong up-side and Re-installs prescense in corporate communication and marketing – documentarism is a strong and convisning denominater, functioning almost as social proof in the communication Part of Content Marketing Trend and IoT Trend The Visual Turn Part of the Content Marketing Trend Also see that technology moves upstream – will become a part of the core fabric of marketing itself
- https://www.youtube.com/watch?v=lyYhM0XIIwU&feature=youtu.be
- Consumption and use – production and distribution Transparency a new black – buidling trust is a core task for communicators and marketeers Moments Eye-level communication Super optimized content Dedicated niche communication Transparency Multi-dimensional (multi-screen, mobile first) - Multi-Screen and Multi-Dimensional Content In-the-moment Millenials will not turn into Generation X, when the grow older – will continue to be charactarized by their own media and consumption patterns and habits 98% of Millenials report to use smartphones on a daily basis to watch video content
- https://www.youtube.com/watch?v=nlkSm-xHetU
- http://video.netcom.no/video/9003086/10-nyttige-ios-7-tips-til-din-iphone
- https://www.youtube.com/watch?v=0dQc8C08fp0 Søstrene Grene
- https://vimeo.com/138515955
- https://www.facebook.com/ITUniversitetet/videos
- https://storify.com/kongstad/tv-2-news-p-snapchat
- https://www.youtube.com/user/TheDanishBlogger
- https://www.facebook.com/DanskeHospitalsklovne/videos
- http://politiken.dk/indland/uddannelse/ECE3079916/5-gode-raad-saadan-kan-voksne-undgaa-at-haeve-stemmen/ More helpfull equipment and apps More video platforms More producers More channels – also curated Sound / No Sound Snackable / Longviews Vertical
- https://www.youtube.com/watch?v=jXanqek4YBQ
- https://www.youtube.com/user/TheDanishBlogger A shift from agencies towards publishers and platforms
- Consumption and use – production and distribution Transparency a new black – buidling trust is a core task for communicators and marketeers Moments Eye-level communication Super optimized content Dedicated niche communication Transparency Multi-dimensional (multi-screen, mobile first) - Multi-Screen and Multi-Dimensional Content In-the-moment Millenials will not turn into Generation X, when the grow older – will continue to be charactarized by their own media and consumption patterns and habits 98% of Millenials report to use smartphones on a daily basis to watch video content
- https://www.youtube.com/watch?v=NFQq8y6AYGM&feature=youtu.be
- http://www.everydayproject.dk/page/learn
- http://blog.sociablevideo.com/wp-content/uploads/2013/03/sociable-video-infographic-V2.jpg