1. YES24.COM
대한민국 1등 인터넷 서점
Reading Platform ?
Crema vs. Kindle
이선재 / YES24 마케팅본부 (Facebook @shophen) http://www.flickr.com/photos/matthewfield/23060018
shophen@yes24.com

2. Kindle
Device
Kindle Apps
eBooks
Magazines
Newspapers
Movies
Songs
TV shows

3. Some numbers,
Kindle Kindle 7M++(2011)
Device Kindle Fire 5M++
Kindle Apps 10M~50M++
eBooks
Magazines
Newspapers
18M++
Movies (1.3M+ eBooks)
Songs
$5.4 Billion (2011)
TV shows
$9.2 Billion (2017)
http://en.wikipedia.org/wiki/Amazon_Kindle

4. Kindle Device http://en.wikipedia.org/wiki/Amazon_Kindle
1 st.2007.11 2 nd.2009.02 3 rd.2010.07 4 th.2011.09
5 th.2012.09 Fire.2011.09 FireHD.2012.09

5. Kindle Singles(2011.01~)
30~90 page e-chapbooks
in one our reading
priced $1~$5
3.5 million sold

6. Kindle Direct Publishing(KDP)
Authors, 70% of the profits
27 of the top 100 kindle books
Fifty Shades of Grey, 1m Copies++

7. KDP Select “Lending Library”
75,000 books available for Prime members
295,000 titles borrowed in one month
$700,000 fund raised
Writers earned $1.7 per borrow
One book a month for free with no due dates.

8. Kindle Textbook Rental
Save up to 80% off the print textbook
Pay only for the time you need(30~360 days)
Rent once, read everywhere(PC,Kindle,Mobile)
Notes are stored in the Amazon Cloud and
can be automatically synced if you re-rent.

9. Amazon Revenue(2011)
Amazon,
$48 billion
eBook,
$5.4 billion
(11.2%)

10. eBooks outsell Paper Books.

11. Amazon Kindle 성공 ?!
$5.4 B
(11.2%)
Contents 18M / 1.36M(eBook)
Terminal 10M~20M / 10M~50M(Apps)
( Device)
Kindle Singles /
Platform Kindle Direct Publishing /
KDP Select(Lending Library)
Network Wifi / 3G  Cloud

12. Crema Platform
Crema
Device
Crema Apps
eBooks
.
.
.

13. Some numbers; 예스24
Crema Crema touch 6,000
Device (2012, 2만)
Crema Apps 450,000+
eBooks 8만 titles  20만
로멘스/무협
Magazines 571% (일매출)
Comics
.

14. Crema Device
1st. Crema touch(2012.09.10)
2nd. Crema ??? (2012.??.??)

15. 그래출판 (2012.09~)
56건 eBook published
로맨스,판타지,무협 위주
priced 1,000원~3,000원

16. 예스24 연재 플랫폼
?
2012년 연말 오픈 예정
Series 연재  Self Publishing(7:3)
정액제 도입 예정

17. 예스24 크레마 성공 ?!
1% !
Contents 20만+(eBook)
Terminal 2만+ / 45만+(Apps)
( Device)
그래출판 /
Platform 예스24 연재 플랫폼 /
전자도서관 연계
Network Wifi  Cloud

18. All big changes
start from
small changes !!