7. COLIN STOKES FOLLOWED COMMANDMENT
NUMBER 7:
• HE DID NOT HAVE A PRODUCT TO PROMOTE.
• HE DID NOT ATTEMPT A SALES PITCH
• HE SIMPLY DISCUSSED SOMETHING THAT HE
SEEMED TO GENUINELY CARE ABOUT
13. THAT ONE WAY TO KEEP THE
AUDIENCE ENGAGED IS TO
PAUSE FOR EFFECT AFTER
CERTAIN POINTS ARE MADE;
STATISTICS ARE SHARED; AND
QUESTIONS, THAT YOU INTEND
TO BE STIMULATING, ARE
ASKED.
COLIN STOKES DEMONSTRATED
ALL OF THESE TECHNIQUES IN
HIS PRESENTATION.
14. COMPARE & CONTRAST
• SIR KEN ROBINSON USED HUMOR TO
CONNECT WITH AND ENGAGE THE AUDIENCE
RIGHT FROM THE BEGINNING.
• SIR KEN ROBINSON’S SPEECH WAS MORE LIKE
TEACHING A LESSON/ SHARING HIS IDEA WITH
THE AUDIENCE.
15. COMPARE & CONTRAST
• COLIN STOKES USED THE MOST
COMMONPLACE EXPERIENCES (WATCHING
MOVIES)TO CONNECT WITH AND ENGAGE
THE AUDIENCE.
• COLIN STOKES SHARED HIS IDEAS BY ASKING
QUESTIONS ALMOST AS IF HE AND THE
AUDIENCE WERE LEARNING A NEW IDEA
TOGETHER.
16. TIPS
• YOU CAN USE THE APPROACH OF A FELLOW IDEA/LESSON-
LEARNER BY ASKING QUESTIONS THAT IMPLY ANSWERS,
INSTEAD OF GIVING ANSWERS
• A RELAXED APPROACH CAN HELP FOR THE AUDIENCE TO
ACCEPT YOU AS JUST-ONE-OF-THEM; INSTEAD OF A
WOULD-BE TEACHER, INSPIRER, ENTERTAINER. THIS
DELIVERY COULD HELP ALLEVIATE STRESS/ AWKWARDNESS
FOR EVERYONE INVOLVED
• THINGS IN THE COMMONPLACE THAT HAVEN’T BEEN
DISCUSSED OR EXPLORED IN DEPTH CAN BECOME EPIC
AND GROUND-BREAKING TO AN AUDIENCE WHO IS
DISCUSSING THEM FOR THE FIRST TIME; FIND THE EPIC IN
THE EVERYDAY TO FUEL YOUR SPEECH/PRESENTATION