1. Starbucks Presented by: STRATEGIC KNOWLEDGE MANAGEMENT 1 MSK 7223 Mahayar--------------------------1092300037 Sanaz Ahmadpoor Samani-----1092300032 Mohammed Yunesi -------------1092300122 Imran Saif ----------------------- 1082300031 Marwan Noman ---------------- 1092300108 Abdusamad Ahmed-------------1092300043

7. Marketing strategies

9. Starbucks Financial Report

17. External Factor Analysis Summary

18. Internal Factor Analysis Summary

19. Strategic Factor Analysis Summary

20. TOWS Matrix

21. Starbucks strategy is fairly simple: increase the perception of high quality of a commodity product, adapt stores to the consumers’ lifestyle, and covers its existence areas completely. Starbucks demonstrated in the past its strength and ability to sustain growth even during recession, and while analysts believe that Starbucks growth will slow down with regard to its past, but the company still growing. Starbucks continues to keep its customers happy and rely on non-traditional means of attracting new customers; that is the Starbucks strategy. Conclusion

22. Recommendation 1 - Starbucks should continue to open new locations worldwide. 2 - Increase the advertising from 1% to 10% at least. 3 - Reduce the perception of there is no competition out. 4 - Extend its menu selection to include drinks related to particular cultures. 5- Increase selection for Children’s Drinks.