Many entrepreneurs are struggling with their elevator pitch. It does not matter if it is for your website, a product/service or a JV partner, your elevator pitch has to grab your prospect's attention. Sadly, many have the mistaken idea that it is about them and their product or service. Nothing, could be farther from the truth. Your prospects are not interested in you or your story or your product or service. They want to now what is in it for them. So, your pitch has to grab their attention, so that they want to know more and it has to get their attention fast. Read as PDF: http://goo.gl/SGKKaX

1. Perfecting Your Elevator Pitch
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2. Elevator VS Elephant Pitch
What the heck is an Elephant Pitch?
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The name Elephant Pitch is
based on the expression
the ”Elephant In the Room”
But what does this mean?
“An important and obvious topic, which
everyone present is aware of, but which
isn't discussed, as such discussion is
considered to be uncomfortable.”
~http://www.phrases.org.uk/

4. What’s the difference between
?
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5. The difference in a nutshell
?
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6. The traditional
elevator pitch
is all about you
and your services
or product
But no one cares
about you and
your services
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About You

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It is easier to talk
about what you do
than word it in a
way that grabs
your prospect’s
attention
About You
Why you make the mistake

8. The elephant pitch
is all about getting
their attention.
You want them
to stop and say:
“Oh, that's interesting.
Tell me more!”
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About Your
Prospect

9. All you want …
… is to get their attention!
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10. You want them to
look at you and think:
“OK, this sounds interesting
but I am still skeptical.
What’s in it for me? I want
to find out more and will
listen for another minute,
just because you caught
my attention.”
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Example:
“I have a way for you to impress your
customers and make more money and
it will take almost no time and it won't
cost anything until it works. Would you
like to know how to do that?”
~Adam Ubanski
Elephant Pitch Overview
Present your pitch in such a way
that your prospects can’t help
but ask you for more information.

12. Concept based on
a presentation by
Adam Urbanski
themarketingmentors.com/blog/
at the Traffic Superhero Summit
www.trafficsuperherosummit.com (2014)
with Marisa Murgatroyd
www.liveyourmessage.com
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