Training on events, marketing, branding delivered 24 September 2018 for recognized student organizations.

1. Louisiana Tech University
Event Calendar

2. Why are events important?
• Rich student life is a key influencer for
prospective students
• Involved students also influence
employment decisions for faculty, staff
• Current students who are involved are
retained more easily

3. Posting events
• Visit events.LATech.edu
• Click Submit Event button
• Fill in all portions of the form

4. Remember
• Be descriptive
• Include contact information
• Include photo or graphic
• Select appropriate event types

5. Louisiana Tech University
Identity and Brand

6. Identity Standards
• The Louisiana Tech University identity
represents us at the most basic levels.
• It is a symbol of pride and indicates the
quality – the unparalleled educational
experience – we offer at Louisiana Tech.

7. Identity Standards
• Employees in the Office of University
Communications serve as the primary
shepherds of the University’s brand and
identity standards.
• All students can do their part to be good
stewards of the University brand as well.

8. Identity Standards
• The guidelines here define elements for
visual and verbal communication of
Louisiana Tech University messaging and
provide specific directions for the
application of the Louisiana Tech logo and
related elements.

9. Identity Standards
Thank you for playing your part
in ensuring our University
is represented well in locally
and in the larger world.

10. TRADEMARKS

11. Trademarks
• Louisiana Tech currently owns
trademarks on the following:
– University name
– Academic logo
– Athletic logo
– Bulldog spirit mark

12. Trademarks
• In addition, a number of other names,
phrases, and marks have been placed
in the trademark application process.

13. Trademarks
• What does that mean?
– The name, marks, and images of the University
cannot be used to suggest or imply
endorsement.
– Use of the marks for endorsement without
approval can result in legal action.
– Logos and marks cannot be altered or
incorporated into other logos.

14. Trademarks
• The University’s marks are licensed
through Learfield Communications LLC.
• Louisiana Tech benefits directly from this
relationship and other partnerships.
• Licensed manufacturers and retailers are
the only companies authorized to market
University clothing or spirit items.

15. VISUAL MARKS

16. Visual Marks
• Logos and word marks are the primary
visual identifiers for Louisiana Tech
University.
• Logos and marks should be used as
created – with no alteration – in order
to represent our University properly.

17. Visual Marks
• Samples of approved logos and marks

18. Visual Marks
• Logos are created for individual college and
departments and used for those divisions in
the University.
• University Communications should consult
with units on the creation of new logos.
• Each logo should consider Louisiana Tech as
the primary source of marketing value.

19. Visual Marks
• Additional notes:
– The University marks are not to be
incorporated into other logos.
– The state-and-T logo should always
appear with a blue state and red T. Other
configurations may be used ONLY with
approval of University Communications.

20. ATHLETIC LOGOS

21. Athletic logos
• The LA Tech logo is permitted only
when referring to NCAA-sanctioned
sports or the Athletic Department.
• These logos are not used in marketing
of academic, co-curricular, or
extracurricular programs.

22. Athletic logos
• Approved marks for athletics only
Note: The Bulldog logo may be
used in limited ways beyond
athletics.

23. UNIVERSITY COLORS

24. University colors
• Graphical consistency demands that
Louisiana Tech’s colors should be
composed according to printing and
web specifications.
• An accent color palette is also available
for use. Contact University
Communications for details.

25. University colors
Color name and
PMS code
HEX code RGB code CMYK code
Tech Red
PMS 1797
#CB333B 203, 51, 59 2, 97, 85, 7
Tech Blue
PMS 287
#003087 0, 48, 135 100, 75, 2, 18
Lady Techster
Blue*
PMS 292
#69B3E7 105, 179, 231 59, 11, 0, 0
Note: Lady Techster Blue is currently only utilized by the
Lady Techster basketball team.

26. BRAND LANGUAGE

27. Brand Language
• Just as our visual marks and logos help
audiences identify the University, our
language in written and verbal forms
defines Louisiana Tech University for
others.

28. Brand Language
• Do use:
– Louisiana Tech University – first reference
– Louisiana Tech
– Tech
– Bulldogs
– Dogs
– Lady Techsters
Note: Use LA Tech in reference to
athletics only. The pronunciation is
"LAH Tech,” not “L. A. Tech”

29. Brand Language
• Do not use:
• La (LA) Technical
• L.A. Tech -
Pronunciation - "EL-AYE
Tech”
• LT University
• LTU
• Techsters (w/o Lady)
• Lady Bulldogs
• Dawgs
• La Tech University
• Tech University
• Louisiana Polytechnic
Institute
• Louisiana Technical
University
• Louisiana Technical
College
• Louisiana Technical

30. BRAND MESSAGING

31. Brand Messaging
• Members of the Louisiana Tech
community are trailblazers.
• They
– Seize opportunity
– Embrace challenge
– Create solutions

32. Brand Messaging
• Louisiana Tech University provides an
unparalleled educational experience.
• This is what that means…

33. Brand Messaging
• Today, Louisiana Tech University continues a
tradition of excellence in the classroom, on
the playing field, and in the community.
• Louisiana Tech’s goal is to educate the
whole person so that graduates are well
rounded and service minded.

34. Brand Messaging
• Bulldogs give their all to the challenges they
face every day.
• Louisiana Tech has exceptional faculty
members who share a thirst for knowledge
with their students.
• Our University offers rigorous and relevant
academic programs.

35. Brand Messaging
• Faculty and staff members share a dedication
to student success.
• Bulldogs enjoy opportunities to apply their
learning in their careers and communities.

36. Brand Messaging
• Louisiana Tech is an economic driver for our
region and state.
• Louisiana Tech University serves the greater
good, and Bulldogs leave things better than
they found them.

37. Brand Messaging
Each of these statements gives a sense
of belonging and purpose to both
internal and external audiences.
As a brand steward, you should
take these statements and
make them your own.

38. UNIVERSITY SEAL

39. University Seal
• The University’s presidential seal is
reserved for official and formal uses.
• Its use is also reserved for Louisiana
Tech’s president and vice presidents.

40. REPRESENTING THE BRAND

41. Representing the Brand
• Students involved with RSOs should
remember that they represent
Louisiana Tech in an unofficial
capacity.
• Words and actions help define the
Tech brand to those who know you.

42. Representing the Brand
• Behavior on communication platforms
can define an outsider’s opinion of
Louisiana Tech – either positively or
negatively.

43. SOCIAL MEDIA GUIDELINES

44. Social Media Guidelines
• Louisiana Tech supports free speech for
all members of the community.
• Use social media, and use it intelligently
and with kindness.
• These standards are defined for those
speaking for the University anywhere.

45. Social Media Guidelines
• Policy 1308 governs online social media
usage on behalf of the University.
• Policy provides a framework for those
who are employees, representatives, or
student-athletes and those who
communicate from that standpoint.

46. Social Media Guidelines
• Policy 1308 applies to:
– Academic, administrative, and research
departments that represent Tech.
– Student groups and organizations
supported by, overseen by, and
registered with Tech.

47. Social Media Guidelines
• Policy 1308 applies to:
– Student-athletes, SGA officers, student
orientation leaders, and other student
representatives of the University when
they represent the institution.

48. Social Media Guidelines
• Policy 1308 applies to:
– Other personnel or representatives whose
social media interaction can result in
penalties, fines, and sanctions against the
University.

49. Social Media Guidelines
• Policy 1308 DOES NOT APPLY to:
– Individual students, faculty, or staff who
are using their personal social media
accounts and not communicating in an
official capacity.
– Alumni and professional organizations not
sponsored by or associated with Tech.

50. Social Media Guidelines
• Policy 1308 DOES NOT APPLY to:
– Vendors and support organizations.
Note: If you are using Tech marks, you can be seen as
a representative of the University.

51. Social Media Guidelines
• Official social media accounts must:
– Use University marks at all times
– Not endorse products, causes, or political affiliations.
– Not post confidential information about students,
employees, or constituents. Remember FERPA, HIPAA,
NCAA regulations.
– Not interact with prospective student-athletes.
– Not use names, images, or content without permission.

52. Social Media Guidelines
• Official social media accounts must:
– Obtain permission to use images of minors.
– Not disclose e-commerce information.
– Adhere to the Code of Conduct
– Not conduct political campaigning.

53. Social Media Guidelines
Louisiana Tech reserves the right to demand
immediate removal from University-affiliated social
media accounts materials that is abusive,
defamatory, embarrassing, exploitative,
harassing, hateful, illegal, injurious, libelous,
obscene, pornographic, profane, threatening, or
vulgar language or images, irrelevant or off-topic
content, as well as spam or illicit advertising.

54. Social Media Guidelines
Prior to establishing any social media
accounts directly associated with Louisiana
Tech, written permission from the appropriate
administrator and from the Office of University
Communications must be obtained.
The account must have someone
specifically assigned to updating
and monitoring it regularly.

55. OBTAINING NEWS COVERAGE

56. Media Coverage
Many events and accomplishments at
Louisiana Tech deserve media coverage. The
Office of University Communications is able to
assist with promotion of events across campus.
Complete the form at latech.edu/news/
submit-a-news-item/ to begin the process.

57. WEB UPDATES AND ADDITIONS

58. Web Additions and Updates
In order to remain a reliable source of
information on the University and a
primary marketing tool to prospective
students, the LATech.edu website must
be updated on a regular basis.

59. Website Updates and Additions
Many units have individuals who are
able to update the site content as
necessary. If your unit does not, email
web@LATech.edu with the URL and
changes or additions.

60. Web Additions and Updates
When requesting additions or updates,
remember:
• Primary audience for the website is
prospective students. Course content
should be made available on Moodle.
• Content should adhere to an
appropriate reading level.

61. Web Additions and Updates
When requesting additions or updates,
remember:
• Web content must be compliant with
Section 508 of the ADA.
• Check links to ensure they are live.
• Check spelling to ensure it is correct.

62. PHOTOGRAPHY GUIDELINES

63. Photography Guidelines
Photography adds a human element to
the Louisiana Tech University brand.
For this reason, photography should be
carefully selected to match our
messaging, and it should always feel
authentic.

64. Photography Guidelines
The Office of University Communications
has available a wide variety of
photographs for public use.
In addition, UC can set up a photo shoot
for units across campus.

65. AUDIO AND VIDEO GUIDELINES

66. Video Guidelines
If your unit chooses to make its own
videos for promotion, they must:
• Use Louisiana Tech state-and-T logo.
• Use correct Louisiana Tech colors.
• Be captioned for accessibility.
Transcripts should also be included.

67. Video Guidelines
If your unit chooses to make its own
videos for promotion, they must:
• Be reviewed for issues with text visibility.
• Follow style rules in text overlays.
• Make sure video is of good quality. Do
not use fuzzy or out-of-focus video.

68. Video Guidelines
If your unit chooses to make its own
videos for promotion, they must:
• Ensure that music and audio files used
in video production have the
appropriate copyrights.

69. Audio Guidelines
Audio recordings must:
• Be clearly recorded and be of good quality.
• Have copyright authorization for music and
other audio included in the final recording.
• Have a transcript for accessibility.

70. Audio and Video Guidelines
If they are to be shared
on University communication channels,
all audio and video recordings must be
approved by the Office of University
Communications before going live.

71. We can help
The Office of University Communications
offers assistance for internal and external
communication needs.
Contact us at communications@latech.edu
or 318.257.4854.