1. Market Analysis Masino Photography

2. M asino Photography Masino photography specializes in wedding and event photography. I capture priceless images to be shared for generations. wedding and special event photography Oakland California

3. M asino Photography Sole Proprietorship Owned by the Photographer Specializes in Wedding and Event Photography Shot on Location Process and business conducted at owner’s place of residence Photographic services for weddings and events sold in various packages Start at $3,000 with full day coverage, album, and numerous framed prints Deluxe package starts at $5,500 offers additional coverage, duplicate albums, loose prints, and framed prints Package hand delivered two weeks after wedding

5. B asic P ackage 5 hours photographic coverage Proof consultation One Album (including at least 75 prints ) 2 16x 20 framed prints 3 11x14 framed prints 10 8 x10 loose prints Archival DVD with slideshow Cost $3,000

6. Goals Short Term Purchase full frame digital camera Create a website Shoot as second photographer for experience Shoot two weddings a month for first three months Develop business relationships with other wedding vendors Join a wedding photography association Long Term Advertise in a local newspaper and magazine Have a table at a wedding expo Increase monthly shoots to 4+ Hire a second photographer and editor Acquire a wet and digital lab

7. Start up Cost and Personal Experience Photo Equipment $3,800 Website: $100 Attorney Fees: $300 Insurance: $500 Advertising: $500 Total: $ 5,200 Owner will provide the finances for the initial start up cost Experience Owner has a degree in photography specializing in portraiture and photojournalism. Owner also has background in sales, finance, and management.

8. Breakdown of basic unit Basic Package $3,000 plus sales tax 5 hours of shooting $ 200 $40 each additional hour Transportation: $70 Editing and Archival DVD $320 Cost of Album: $100 Use of Equipment: $300 Cost of Prints from Lab $ 1150 Frames: $200 Assembly of Album: $200 Total Variable Costs $2340 78% of cost (31% is labor) Contribution Market $660 22%

10. Viability of Business First 6 months Projected Revenue= $6,000 ($3,000 x 2) Less Cost of Goods Sold= $4,680 ($2340 x 2) this includes labor $1440($720x2) for living expenses Gross Profit= $1320 per month Within 3 ½ months all start up costs will be covered Overhead is minimal most of business conducted on location & online Owner does not solely rely on Photography Business for income Gross Profits will be put into an account where 40% will be used for advertisement, promotion, and marketing.

11. Target Market Engaged couples in the Bay area Ages 25-42 First time married Large family College educated professionals 50K + income Style conscious and tech savvy Of 1,171,953 people over 15 years of age in Alameda county 47.4% are married

12. Competitive Analysis There are many independent photographers within the Bay Area, over 200 according to the Yellow Pages These photographers have many reviews and a large portfolios Many have won awards and gained a popularity within the Bay Area community Only shoot digital Only offer a packages over $2,500 Style is the same Only offer prints and albums