LAMK lecture material - brand and communication
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Lecture material, Lahti University of Applied Sciences, Marketing, brand and communication - Markus Nieminen
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LAMK lecture material - brand and communication
- 1. Brand & communication LAMK lecture material 2017 Markus Nieminen, dynamo&son @markusnieminen
- 4. A brand is a person’s gut feeling about a product, service or company
- 5. Brand is a result of a successful customer experience
- 6. Brands purpose is to create value to the customer Customer will choose brand, that creates more value to them
- 9. Herschel is founded in 2009
- 10. Brand value Source: Brand Finance
- 11. Source: BrandZ Global Top 100 brands
- 12. Great brand gives you shelter during hard times
- 14. If you are not a brand, you are a commodity ”Philip Kotler ”
- 15. Brand is companys most powerful asset
- 19. Brands primary function is to stand out from the crowd
- 20. Advertising is the price companies pay for being unoriginal Yves Béhar ” ”
- 21. Product
- 24. Shrek
- 27. Innovation
- 29. 2006
- 30. Kun kaikkien muiden tuotteet olivat mustia, Apple valitsi valkoisen.
- 31. Communication
- 33. 3000 messages in a day 30 gets noticed 3 decisions
- 35. Good communication is everything, that makes people love the company more
- 38. The purpose of communication is to transfer ideas Seth Godin
- 39. My biggest competitor today is a person with an idea ” ”Nabil Sakkab, Head of Research & Development Procter & Gamble
- 43. Modern communication is: 1. Tell stories, but not about itself
- 44. Modern communication is: 2. Creates discussions, and participates
- 45. Modern communication is: 3. Is open and transparent
- 47. What is good for the society, is good for the company ”Michael Porter ”
- 51. There’s no right or wrong channel to reach the goals. Every company has their own way of doing communication.
- 57. Work life?
- 59. Minimum viable product The ”final” product
- 60. Source: Future of Jobs Report, World Economy Forum
- 61. Malcolm Gladwell: Tipping Point Maven ConnecterSalesman
- 62. 1.01365 = 37.8 0.99365 = 0.03
- 63. Thank you Markus Nieminen, @markusnieminen