Virtual World Metrics Draft

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Draft presentation (in English) about the state of the art in virtual world metrics; with a special focus on Second Life

Business Technologie

Measurable Results for Projects in Virtual Worlds? What is measurable, what might be and what should be … Second Life, October 22nd, 2007

We believe .... ,[object Object],[object Object]

Making Sense Of Business in Virtual Worlds ,[object Object],[object Object]

No Project without Performance Indicators! ,[object Object],[object Object],[object Object]

No Project without Performance Indicators! ,[object Object],[object Object],[object Object],[object Object],[object Object]

And what should be the final result? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can we measure that (yet)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Metrics are We Talking About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wie sieht es mit der Messbarkeit in SL aus?

What can be measured, too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Available Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This is the State of the Art like 1996 on the Web! ,[object Object],[object Object],[object Object],[object Object]

It’s For Free these Days ,[object Object]

What we really need ,[object Object],[object Object],[object Object],[object Object],[object Object]

You can’t measure this in SL easily with the tools of today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: Measuring Awareness ,[object Object],[object Object],[object Object],[object Object]

The „Problem“ ,[object Object],[object Object],[object Object]

We do this ... (*cough* *cough*) ,[object Object],[object Object]

Lookout: what will/has to happen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Imprint ,[object Object],[object Object],[object Object],[object Object]

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Virtual World Metrics Draft

1. Measurable Results for Projects in Virtual Worlds? What is measurable, what might be and what should be … Second Life, October 22nd, 2007

2. What we believe ...

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12. Wie sieht es mit der Messbarkeit in SL aus?

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18. Meist frequentierte Bereiche.

19. Einstiegspunkte (Landmarks?)

20. Summarische Angaben/Grafiken

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27. Are these the numbers, that we need?

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30. Example: Measuring Conversion

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