Real Branding Bomb-Proof Brand AdTech NY 2005

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Mark Silva

This is a presentation made in fall 2005 that has many examples, best practices and advice still current/viable today.

Business Technologie

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INTEGRATION: LIPTON TEA 360 º ,[object Object]

INTEGRATION: LIPTON TEA 360 º ,[object Object],www.Lipton.com

INTEGRATION: LIPTON TEA 360 º In Site Engagement

INTEGRATION: LIPTON TEA 360 º LIPTON AOX CONNECTION Distributed Media Unit

BEST PRACTICES FOR INTEGRATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CRISIS COMMUNICATIONS ,[object Object],[object Object],[object Object]

CRISIS COMMUNICATIONS ,[object Object],It's like a hammer to the chest. It takes the wind out of you. – Dale Earnhardt Jr. What happened yesterday is an unthinkable tragedy. – Greg Wallace Not only did we lose valuable members of our organization and the motorsports community, we lost friends. – Jeff Gordon

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BEST PRACTICES FOR CRISIS COMMUNICATIONS ONLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Putting the Interaction in an Interactive Medium ,[object Object],[object Object],[object Object],[object Object],[object Object]

Putting the Interaction in an Interactive Medium ,[object Object],Digital Rewards User Accounts Instant Help Customization Listenomics/ Insight Generation Hours of Operation Clear, easy-to-find privacy policy Tour for guests What’s New?

Putting the Interaction in an Interactive Medium ,[object Object],Tightly Controlled User Generated Limited Outcome

BEST PRACTICES FOR FIRST-PERSON INTERACTIVITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SUMMARY ,[object Object],[object Object],[object Object],[object Object]

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Real Branding Bomb-Proof Brand AdTech NY 2005

1. Creating a Bomb-Proof Brand Identity The Right Measures of Promotion and Protection Mark Silva Principal & Founder Real Branding

6. INTEGRATION: LIPTON TEA 360 º In Site Engagement

7. INTEGRATION: LIPTON TEA 360 º LIPTON AOX CONNECTION Distributed Media Unit

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