2. Intro Research Personas Demo
Why Let’s Go?
design brief:
Develop a mobile application based on
sustainability for young parents.
Early insight: parents always need ‘stuff’ to do
with their children.
We wanted to build an application with low
barriers to entry (ie. not overtly ideological).
3. Intro Research Personas Demo
Research Methods
how did we chart the course?
We employed a number of research methods
in order to better understand the problems
and opportunities of this space.
• Competitor Research
• Survey
• Field Research
• User Interviews
• Stakeholder Interviews
4. Intro Research Personas Demo
Competitor Research
we don’t have kids!
...but we do have iPhones.
Our initial research looked at sustainability
and social networking apps.
Frankly, we didn’t find anything we loved.
We saw an opening...current offerings lack
content, focus, and do not update content.
5. Intro Research Personas Demo
Quantitative Research
survey says...
85% of participants want to instill their 90% of parents we surveyed use facebook,
children with environmental consciousness. 41% have tried Google+. Beyond that, social
media adoption falls off sharply. Yelp, Twitter,
74% of parents we surveyed use the internet and Foursquare have ~ 20% adoption.
to find family activities.
82% of parents surveyed own a smart phone.
71% rely on word of mouth as well.
Participants say time and money are the major
75% of participants want more access to limiting factors in doing more activities with
information about family-friendly local events. their children.
6. Intro Research Personas Demo
Qualitative Research
a day at the museum
In order to better understand parents and
kids, we spent a day at the Carnegie Museum
of Science talking to parents and watching
children interact with the displays.
7. Intro Research Personas Demo
Qualitative Research
the web vs. bulletin boards
We found that physical bulletin boards are
major points of outreach for community based
non-profits.
However we found that many organizations
lacked a coherent web presence, and that
there aren’t reliable aggregators.
Hence we had to spend a lot of time looking
for information online.
We asked the question: what if we could put
the immediacy and bredth of a community
bulletin in a mobile application?
8. Intro Research Personas Demo
Qualitative Research
user interviews
We interviewed parents and grandparents, Our favorite quote:
married couples and single moms. We tried
to find specific insights about the day-to-day “So the key to all of this is as a parent,
details of raising children. any entity that makes our life easier is a
good thing.”
We found that going out with children requires
precise foreknowlege, but parents don’t have
time to research at leisure.
We continued to ask: What if our app could
dramatically decrease the time and anxiety
spent trying to find events?
9. Intro Research Personas Demo
What is Let’s Go?
we built our app on research
Let’s Go! utilizes a very simple interface to
connect parents to events, places, and non-
profit organizations in their community.
Let’s Go! consolidates previously diffuse
information into a mobile application.
Let’s Go! taps in to existing knowledge
networks in local non-profits to ensure quality,
trust-worthy content.
10. Intro Research Personas Demo
Personas
Ian, 35
Architect
Lives in Highland Park, Illinois with his wife
Cammie and their children Martin (4) and
Hannah (2).
Ian is a knowledgable environmentalist and
wants to instill these values in his children. His
mantra when it comes to teaching his children
is “repeat, repeat, repeat.”
Looking for “high percentage activities.”
These are close to home, child-specific, have
bathroom access, and hold his kids attention.
Uses fliers and bulletins around town + “lots
of digging on the internet” to find info.
11. Intro Research Personas Demo
Personas
Angela, 28
In training to become a nursing assistant
Lives in Tucson with her son Luke (2)
Angela is currently finishing a professional
degree program and does not have much
disposable income. She has a small network
of friends who live in close proximity.
Wants to find venues that have A/C in the
summer.
Angela is envious of cities with good public
transportation systems.
She is conscious about sustainability but only
practices when it is cost effective.
12. Intro Research Personas Demo
Demo
Two examples of Let’s Go!
Let’s take a look at our application.
We’ll briefly walk through two scenarios —
one with each Ian and one with Angela.
Let’s Go!
