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© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
From BI Developer to Data Engineer with
Oracle Analytics Cloud, Data Lake
Mark Rittman, CEO and Founder, MJR Analytics
UK Oracle User Group, Liverpool ACC, December 2018
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Introductions …. And It’s Good To Be Back..!
● Mark Rittman, Oracle ACE Director
○ Past UKOUG Oracle Scene Editor
○ Author of two books on Oracle BI
○ 18+ Years in Oracle BI, DW, ETL + Big Data
○ Host of Drill to Detail Podcast
● Past two years as Product Manager at Tech Startup
● Now - back again as founder of MJR Analytics
○ Specialists in Modern Cloud & Digital Analytics
○ 100% Cloud focus + project delivery
■ Oracle Analytics Cloud
■ Oracle Autonomous DW Cloud
■ Oracle Data Integration Cloud
■ Oracle Big Data Cloud
■ Speak to us during UKOUG Tech 2018
T: +44 01273 041134 (UK) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Take the Next Step with MJR Analytics
● Specialists in Modern Cloud Analytics
● Founded by Mark Rittman in 2018
● 100% Cloud focus + project delivery
○ Oracle Autonomous Analytics Cloud
○ Oracle Autonomous DW Cloud
○ Oracle Data Integration Cloud
○ Oracle Big Data Cloud
● Speak to us now during OOW 2018
info@mjr-analytics.com
+44 7866 568246
https://www.mjr-analytics.com
MJR Analytics & Red Pill
Analytics Tech’18 Happy Hour
4pm-6pm today, Pump House
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Oracle Analytics Cloud
● Oracle’s Cloud Analytics platform based on OBIEE and Oracle DV technology
● Customer-managed or Oracle-managed (Autonomous Analytics Cloud)
● Available in three editions
○ OAC Standard
○ OAC Data Lake
○ OAC Enterprise
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Three Key Components of OAC Data Lake
Oracle Data Visualization
(OAC Standard Edition)
Oracle Essbase Cloud
Data Flows &
Data Lake Analysis
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
● Explore, catalog and discover data in Oracle Big
Data Cloud, Oracle Database
● Enrich and transform raw data into valuable
information and insights
● Analyze at-scale data using Data Visualization
● Combine data from SaaS, social and real-time
● Create predictive and classification models
● Analyze the sentiment in social media feeds
Data Flows
Oracle Analytics Cloud, Data Lake
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
But what’s a Data Lake?
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
What Is a Data Lake?
● Complements a data warehouse
● Landing area for unstructured and
semi-structured data for analysis
● Flexible data storage platform with
cheap storage, flexible schema
support + compute
● Use-cases include
○ Storing data intended for
multiple query engines
○ Landing data for initial discovery
○ Storing high-volume granular
event data from Event Hub
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
What Is a Data Lake?
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Data Engineers
Makes at-scale data consumable in
some form, either directly or
by data scientists and data analysts
Creates new insights +
models using tools such
as R and sampled data
Data Scientists
Helps people understand
insights from data that
they’ve unearthed
Data Analysts
Data Lake User Personas
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Data Engineers
● Can code, run clusters
● Create data pipelines & prepare data
● and build predefined ML models
● Knowledge of the math of ML limited
● They may be DBAs, BI developers
● Experience with DevOps, cloud
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
OAC Data Lake Features for Data Engineers
13
● Explore, catalog and discover data in Oracle Big Data Cloud, Oracle
Database
● Enrich and transform raw data into valuable information and insights
● Analyze at-scale data using Data Visualization
● Combine data from SaaS, social and real-time
● Create predictive and classification models
● Analyze the sentiment in social media feeds
● Data engineering without the hand-coding
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Example OAC Data Lake Scenario
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
OAC Data Lake Cloud Components
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com16
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Scenario : Ingest and Analyze Real-Time Feeds
17
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com18
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com19
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com20
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com21
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com22
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com23
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com24
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com25
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com26
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com27
Scenario : Ingest and Analyze Real-Time Feeds
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Oracle Cloud Platform-as-a-Service Stack
28
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Oracle Big Data Cloud, Ambari and Hive ThriftServer
29
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Oracle Event Hub Cloud Service - Dedicated
30
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Managing and Cataloging the Cloud Data Lake
31
● Catalog of all data assets in projects
● Connection to Hive Thrift Server
● IoT and Social Media Data Sets
● Data Flows and Sequences
● Managed data lake store
● Control the lifecycle of your
data lake assets
● Security
● Scheduling
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Data Preparation Features from OAC Standard Edition
32
1. Split timestamp field
that’s not in valid format
2. Choose “space”
character as delimiter
3. Convert the first split
column into a date datatype
4. Choose the correct date
format for this field’s values
5. Repeat for the TIME split column,
concatenate with ’T’ in-between and
finally convert resulting field into
TIMESTAMP
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
New in OAC 18.3.3 - Augmented Data Preparation
● Easy self-service data preparation
and blending
● Deep data patterns profiling
produces a rich set recommendation
● ML driven enrichment and
transform
○ Over 20 geographic and
demographic
Enrichments
○ Out of the box recognition of
over 30 semantic types
○ Instant preview of data
transforms
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com34
Data Flows are sequences
of data transformations
executed on the BI Server -
Spark execution on
roadmap for OAC DL
Create
Essbase Cube
Time Series
Forecast
Sentiment
Analysis
Predictive / ML
Model Train and
Build
Run custom R and
other python
scripts
Extended Data Flow Capability for Data Lake Edition
Data Flows are based on
the technology previously
announce as “Dataflow ML”,
now delivered as part of
Oracle Analytics Cloud
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Example : Enrich With Sentiment, Then Visualize
35
1. Add Sentiment Analyse
step to data flow, persist
final enriched dataset back
to Hive table
2. Add a calculation to convert
sentiment description values to
positive/negative cumulative
score
3. Analyze Results in Data
Visualization UI
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Using Explain Feature to Automate Deriving Context
36
1. Right-Click on attribute or
measure column to “explain”
the drivers of its values 2. ML algorithm explains basic
facts, drivers, anomalies and
identifies segments of interest
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Display Selected Column Explanations on Dashboard
37
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Transform, Aggregate and Join Datasets
38
Multi-step dataset joins
Aggregate Datasets
Binning and Grouping
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Predictive Modeling and Forecasting
39
1. Select Prediction Model best
suited to predicting Kudos from
Strava bike rides
2. Select column whose values
are to be predicted, and model
parameter values
3. Train model and then test
against remaining dataset
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Analyzing Data At-Scale Hosted on Big Data Cloud
40
And … Coming Soon
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
Oracle Analytics Cloud, Data Lake - Summary
● Edition of Oracle Analytics Cloud that extends Standard with
○ Essbase Cloud
○ Data Flows and integration with Big Data`
● Data Flow feature enables multi-step transform of ingested data
● Sentiment Analyze operator useful for social/text data enrichment
● Enables BI developers to train and build predictive models
● ML-driven Explain feature automates
understanding of context
● Basic data engineering for BI developers
● Find out more at https://mjr-analytics.com
or speak to us after the session
© MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
From BI Developer to Data Engineer with
Oracle Analytics Cloud, Data Lake
Mark Rittman, CEO and Founder, MJR Analytics
Oracle Open World 2018, San Francisco

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From BI Developer to Data Engineer with Oracle Analytics Cloud, Data Lake

  • 1. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com From BI Developer to Data Engineer with Oracle Analytics Cloud, Data Lake Mark Rittman, CEO and Founder, MJR Analytics UK Oracle User Group, Liverpool ACC, December 2018
  • 2. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Introductions …. And It’s Good To Be Back..! ● Mark Rittman, Oracle ACE Director ○ Past UKOUG Oracle Scene Editor ○ Author of two books on Oracle BI ○ 18+ Years in Oracle BI, DW, ETL + Big Data ○ Host of Drill to Detail Podcast ● Past two years as Product Manager at Tech Startup ● Now - back again as founder of MJR Analytics ○ Specialists in Modern Cloud & Digital Analytics ○ 100% Cloud focus + project delivery ■ Oracle Analytics Cloud ■ Oracle Autonomous DW Cloud ■ Oracle Data Integration Cloud ■ Oracle Big Data Cloud ■ Speak to us during UKOUG Tech 2018
  • 3. T: +44 01273 041134 (UK) W: https;//mjr-analytics.com E: info@mjr-analytics.com Take the Next Step with MJR Analytics ● Specialists in Modern Cloud Analytics ● Founded by Mark Rittman in 2018 ● 100% Cloud focus + project delivery ○ Oracle Autonomous Analytics Cloud ○ Oracle Autonomous DW Cloud ○ Oracle Data Integration Cloud ○ Oracle Big Data Cloud ● Speak to us now during OOW 2018 info@mjr-analytics.com +44 7866 568246 https://www.mjr-analytics.com MJR Analytics & Red Pill Analytics Tech’18 Happy Hour 4pm-6pm today, Pump House
  • 4. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Oracle Analytics Cloud ● Oracle’s Cloud Analytics platform based on OBIEE and Oracle DV technology ● Customer-managed or Oracle-managed (Autonomous Analytics Cloud) ● Available in three editions ○ OAC Standard ○ OAC Data Lake ○ OAC Enterprise
  • 5. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Three Key Components of OAC Data Lake Oracle Data Visualization (OAC Standard Edition) Oracle Essbase Cloud Data Flows & Data Lake Analysis
  • 6. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com ● Explore, catalog and discover data in Oracle Big Data Cloud, Oracle Database ● Enrich and transform raw data into valuable information and insights ● Analyze at-scale data using Data Visualization ● Combine data from SaaS, social and real-time ● Create predictive and classification models ● Analyze the sentiment in social media feeds Data Flows Oracle Analytics Cloud, Data Lake
  • 7. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com But what’s a Data Lake?
  • 8. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com What Is a Data Lake? ● Complements a data warehouse ● Landing area for unstructured and semi-structured data for analysis ● Flexible data storage platform with cheap storage, flexible schema support + compute ● Use-cases include ○ Storing data intended for multiple query engines ○ Landing data for initial discovery ○ Storing high-volume granular event data from Event Hub
  • 9. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com What Is a Data Lake?
  • 10. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Data Engineers Makes at-scale data consumable in some form, either directly or by data scientists and data analysts Creates new insights + models using tools such as R and sampled data Data Scientists Helps people understand insights from data that they’ve unearthed Data Analysts Data Lake User Personas
  • 11. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Data Engineers ● Can code, run clusters ● Create data pipelines & prepare data ● and build predefined ML models ● Knowledge of the math of ML limited ● They may be DBAs, BI developers ● Experience with DevOps, cloud
  • 12. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
  • 13. OAC Data Lake Features for Data Engineers 13 ● Explore, catalog and discover data in Oracle Big Data Cloud, Oracle Database ● Enrich and transform raw data into valuable information and insights ● Analyze at-scale data using Data Visualization ● Combine data from SaaS, social and real-time ● Create predictive and classification models ● Analyze the sentiment in social media feeds ● Data engineering without the hand-coding
  • 14. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Example OAC Data Lake Scenario
  • 15. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com OAC Data Lake Cloud Components
  • 16. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com16 Scenario : Ingest and Analyze Real-Time Feeds
  • 17. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Scenario : Ingest and Analyze Real-Time Feeds 17
  • 18. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com18 Scenario : Ingest and Analyze Real-Time Feeds
  • 19. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com19 Scenario : Ingest and Analyze Real-Time Feeds
  • 20. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com20 Scenario : Ingest and Analyze Real-Time Feeds
  • 21. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com21 Scenario : Ingest and Analyze Real-Time Feeds
  • 22. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com22 Scenario : Ingest and Analyze Real-Time Feeds
  • 23. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com23 Scenario : Ingest and Analyze Real-Time Feeds
  • 24. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com24 Scenario : Ingest and Analyze Real-Time Feeds
  • 25. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com25 Scenario : Ingest and Analyze Real-Time Feeds
  • 26. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com26 Scenario : Ingest and Analyze Real-Time Feeds
  • 27. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com27 Scenario : Ingest and Analyze Real-Time Feeds
  • 28. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Oracle Cloud Platform-as-a-Service Stack 28
  • 29. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Oracle Big Data Cloud, Ambari and Hive ThriftServer 29
  • 30. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Oracle Event Hub Cloud Service - Dedicated 30
  • 31. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Managing and Cataloging the Cloud Data Lake 31 ● Catalog of all data assets in projects ● Connection to Hive Thrift Server ● IoT and Social Media Data Sets ● Data Flows and Sequences ● Managed data lake store ● Control the lifecycle of your data lake assets ● Security ● Scheduling
  • 32. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Data Preparation Features from OAC Standard Edition 32 1. Split timestamp field that’s not in valid format 2. Choose “space” character as delimiter 3. Convert the first split column into a date datatype 4. Choose the correct date format for this field’s values 5. Repeat for the TIME split column, concatenate with ’T’ in-between and finally convert resulting field into TIMESTAMP
  • 33. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com New in OAC 18.3.3 - Augmented Data Preparation ● Easy self-service data preparation and blending ● Deep data patterns profiling produces a rich set recommendation ● ML driven enrichment and transform ○ Over 20 geographic and demographic Enrichments ○ Out of the box recognition of over 30 semantic types ○ Instant preview of data transforms
  • 34. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com34 Data Flows are sequences of data transformations executed on the BI Server - Spark execution on roadmap for OAC DL Create Essbase Cube Time Series Forecast Sentiment Analysis Predictive / ML Model Train and Build Run custom R and other python scripts Extended Data Flow Capability for Data Lake Edition Data Flows are based on the technology previously announce as “Dataflow ML”, now delivered as part of Oracle Analytics Cloud
  • 35. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Example : Enrich With Sentiment, Then Visualize 35 1. Add Sentiment Analyse step to data flow, persist final enriched dataset back to Hive table 2. Add a calculation to convert sentiment description values to positive/negative cumulative score 3. Analyze Results in Data Visualization UI
  • 36. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Using Explain Feature to Automate Deriving Context 36 1. Right-Click on attribute or measure column to “explain” the drivers of its values 2. ML algorithm explains basic facts, drivers, anomalies and identifies segments of interest
  • 37. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Display Selected Column Explanations on Dashboard 37
  • 38. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Transform, Aggregate and Join Datasets 38 Multi-step dataset joins Aggregate Datasets Binning and Grouping
  • 39. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Predictive Modeling and Forecasting 39 1. Select Prediction Model best suited to predicting Kudos from Strava bike rides 2. Select column whose values are to be predicted, and model parameter values 3. Train model and then test against remaining dataset
  • 40. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Analyzing Data At-Scale Hosted on Big Data Cloud 40
  • 42. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
  • 43. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com
  • 44. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com Oracle Analytics Cloud, Data Lake - Summary ● Edition of Oracle Analytics Cloud that extends Standard with ○ Essbase Cloud ○ Data Flows and integration with Big Data` ● Data Flow feature enables multi-step transform of ingested data ● Sentiment Analyze operator useful for social/text data enrichment ● Enables BI developers to train and build predictive models ● ML-driven Explain feature automates understanding of context ● Basic data engineering for BI developers ● Find out more at https://mjr-analytics.com or speak to us after the session
  • 45. © MJR Analytics 2018, T: +44 01273 041134 (UK) 415-218-2161 (US) W: https;//mjr-analytics.com E: info@mjr-analytics.com From BI Developer to Data Engineer with Oracle Analytics Cloud, Data Lake Mark Rittman, CEO and Founder, MJR Analytics Oracle Open World 2018, San Francisco