20 Intriguing Marketing Trends That Will Impact 2014
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Take a deeper look at 20 quality statistics that examine what CMOs are paying attention to, where budgets are being allocated, trends in digital marketing and more.
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20 Intriguing Marketing Trends That Will Impact 2014
- 1. 20 INTRIGUING THAT WILL IMPACT MARKETING STATISTICS 2014 what to expect 135 Billion In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral. Internet advertising will make up nearly 25% of the entire ad market by 2015. 25% “ 78% CMOs think custom content is the future of marketing Content is king, but distribution is queen, and she wears the pants. ” trends in the marketing media mix OWNED PAID 72% of plan to increase PPC marketers Emails with social sharing buttons increase click through rates by PPC budget in 2014. 67% ofevent content marketers B2B consider marketing as the most effective strategy. 60% Approximately of Internet users are on YouTube on a weekly basis. 158% 33% of trafficsearch from Google’sorganic results go to the 1st item listed. Nearly 50% of companies have content marketing strategies. EARNED 73% ofreleases should reporters think press contain images. 92%trust earned mediathey of consumers say like personal recommendations. Social media budgets will double over the next 5 years. what to consider FOR YOUR DIGITAL AUDIENCE 52% 67% 43% 52% of all marketers have found a customer via Facebook in 2013. B2B companies that blog generate 67% more leads than those that don’t. 43% of all marketers found a customer via Linkedin. In 2013, 55% of marketers worldwide increased digital marketing budgets. Customer testimonials have the highest effectiveness rating for content marketing at 89%. Videos on landing pages increase conversion by 86%. Tweets with images receive 150% more retweets. SOURCES: http://chitika.com/google-positioning-value http://www.adobe.com/solutions/web-experience-management/scene7.html http://blog.hubspot.com/marketing/2013-inbound-marketing-stats-charts http://offers.hubspot.com/2013-state-of-inbound-marketing http://blog.getresponse.com/social-sharing-boosts-email-ctr.html http://cdn1.hubspot.com/hub/53/2013-Marketing-Trends-HubSpot-02.pdf http://holykaw.alltop.com/wp-content/uploads/2013/06/digital-ad-spending.jpg http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013 http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketing http://blogs.salesforce.com/company/2013/06/content-marketing-stats.html http://marketingtechblog.com/blogconomy-blogging-statistics http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592 http://www.myoptimind.com/30-digital-marketing-statistics-you-shouldnt-miss-2/ http://corp.wishpond.com/wp-content/uploads/Infographic_content_marketing.png http://www.webdamsolutions.com/digital-asset-management/the-truth-behind-visual-thinking/ http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it http://www.marketingcharts.com/wp/online/b2c-and-b2b-content-marketing-trends-compared-37444/ http://digital-stats.blogspot.com/2012/04/92-of-consumers-say-they-trust-earned.html http://www.mdgadvertising.com/blog/advertisers-you-need-you-tube-infographic/ http://99u.com/articles/19099/we-live-in-an-a-d-d-culture-other-digital-strategy-lessons-from-the-99u-pop-up-school ForteTheCollective.com Tel: 213.973.9725 media@fortethecollective.com @ForteCollective