A competence building presentation of a workshop for Tampere University of Applied Sciences Business Economics teachers held in December 2009.

1. Social Media
in business
by Marko Teräs

2. Digital_Alpaca
Feel-Good
Meaningful
Web and Mobile Concepts
Sustainable
Collaborative
Social Media and Marketing e-Learning

3. Who is a journalist? In what media? What is sales?
Who leads?
Work culture?
What is marketing?
Who is the marketer?
Will old corporate structures last?
Who is responsible? ? What’s work?
Does a good product sell itself? Who’s allowed to speak?
What’s communicating?
The process of product
development?
IPR? Where’s the client?
Where do new Who’s the customer?
Is
advertising
ideas come from? dead?
Social Media raises guestions

4. A couple of services
I use

5. You won’t learn social media
just by listening.
Test it out yourself.
http://www.flickr.com/photos/neilsingapore/2608719384/

6. Success
ptio ns
re a re o
p- the
ne ma
t ju st o
e’s no
Th er
Company

7. Collaboration
Wikis, Social bookmarking,
social news, opinion site Multimedia
Photo/video sharing, Livecast,
Audio/music sharing
What’s Reviews and
Communication
blogs, microblogs, social Social Media? Opinions
networking, events Product/bisness reviews,
Community Q/A
Other Entertainment
Information aggregators Media/Entertainment platforms,
Virtual worlds, Game sharing
Wikipedia ‘Social media’

8. book
ac e
s tF
n’ t ju
ia is
m ed
oc ial
S

9. Average user has 130 friends More than one million developers and
entrepreneurs from more than 180
countries
ll.
it we
sents
350 million active users pr e
re More than 250 applications
book have more than one million
ac e monthly active users
u tF
…b
There are more than 65 More than 60 million Facebook
million active users currently users engage with Facebook
accessing Facebook through Connect on external websites
their mobile devices. every month

10. Media before
http://www.flickr.com/photos/kcnickerson/2094856162/

11. Communication tools that
reach to the same level with our
social skills
Everyone is a consumer,
Everyone can produce
A Paradigm Shift
http://www.flickr.com/photos/kcnickerson/2094856162/

12. Social media is a multi channel media

13. Social Web enhances social life instead of replacing it

14. before
wo rld
T he
http://www.flickr.com/photos/zagrobot/2687905423/ http://www.flickr.com/photos/inju/112082907/

15. http://www.flickr.com/photos/asurroca/83600721/ http://www.flickr.com/photos/stevegarfield/2920299992/
http://layar.com/
d af ter
ew orl
Th http://www.flickr.com/photos/mattjb/2667037981/
http://www.flickr.com/photos/fbouly/3568409530/

16. http://www.flickr.com/photos/flydime/2884342285/
Why should you be somewhere your customers aren’t?

17. http://www.flickr.com/photos/juliandobson/3315202368/ http://www.flickr.com/photos/tapps/3989627494/
Shattered target groups

18. http://www.flickr.com/photos/juliandobson/3315202368/ http://www.flickr.com/photos/tapps/3989627494/
All real life interests are represented in the web

19. Price for a newspaper front page advertisement:
49 588€ + VAT
Is it smart to invest this much in one place?

20. Current web is always on-going “Letters to the Editor”

21. Trends and Viral

22. Create
Participate
Discussions
[Listen + Speak]
Social media Share
How-to
Listen
Networks
People

23. Listen

24. Share

25. Networks

26. Discuss

27. People
At the end of the day it’s all about people
http://www.flickr.com/photos/joeshlabotnik/305410323/

28. Meetings and Competitors
Networking
Products and
Services
Logistics
Customers
Marketing
Company
Communication
Education
Leadership
Research and
Development
Employees
Friends
Subcontractors

29. Products and Services

30. Customers
Where are they and who’s taking care of the ecosystem?
http://www.flickr.com/photos/decade_null/427124229/

31. Communication
They are talking about you even if you are not
Transparency
http://www.flickr.com/photos/arenamontanus/3473678750
http://www.flickr.com/photos/adders/3672290459/

32. Employees
How to react?

33. Meetings and Networking

34. Education
Full of possibilities for self-development

35. What’s marketing nowadays?
+ + = ?

36. A couple of pointers
1. Understand people
2. Listen and Participate
3. Create meanings
way
tay a
an j ust s
g th
om ethin
at le ast s
tter to do
It ’s be

37. Literature
A couple of good ones to start with

38. Literature

39. Thank you for
participating!
Digital_Alpaca

40. Email: marko@digitalalpaca.com
Personal Blog: www.markoteras.com
Twitter: http://twitter.com/markoteras
Alpaca’s website: www.digitalalpaca.com
Twitter: http://twitter.com/digital_alpaca
Facebook: “digital_alpaca”