SlideShare ist ein Scribd-Unternehmen logo
1 von 4
Downloaden Sie, um offline zu lesen
adventure laid-back choice home culture acceptance
  freedom food lifestyle nature easy-going beauty people
 diversity love hard-working passion mateship celebration
 unique WHY WE LOVE AUSTRALIA ST.                    landscape
friendly community balance flexible laugh sport play space
 embrace progress fresh dream compassion outdoors life
   wildlife sun relaxed welcoming innovation weather fun


            It’s your street, it’s my street, welcome to...




           If Australia was a street of 100 households...

                                                      IN SIZE, AUSTRALIA ST. WOULD BE
   AUSTRALIA ST.    200 METRES                        52ND IN THE GLOBAL STREET DIRECTORY.
                   GROWING BY 3 METRES PER YEAR       IN 2026 INDIA ST. WILL BE THE NEW NO. 1.

       CHINA ST.                                                                    11.8 KILOMETRES
                                    GROWING BY 60 METRES PER YEAR


       INDIA ST.                                                            10.6 KILOMETRES
                                                                    GROWING BY 180 METRES PER YEAR
Year
                                                                10                    Y11/12                  Dip.
                                                                                                                   or
                                                                                                                                          24%                     EDUCATION RATE
                                                                                                                        Cert.              Degree          % OF POPULATION (15-64) BY QUALIFICATION

                                                            22%                      27%                    27%
                                                                                                                                              or
                                                                                                                                          Post rad
                                                                                                                                               G



                                                    AVERAGE HOUSE PRICE
                                                         AV. HOUSE PRICE (SYD) : AV. ANNUAL INCOME
                                                                                                     14%   UNIT OR
                                                                                                           APARTMENT
                                                                                                                            HOUSING TYPE
                                                                                                                        % HOUSEHOLDS BY DWELLING TYPE
                                                                                                                                                                HOME OWNERSHIP
                                   1973           1993
                                                                              76%                               10%         TERRACE OR
                                                                                                                            TOWNHOUSE
                                    5x            6x                                    DETACHED                                                                          % HOUSEHOLDS BY TENURE
                                                                   TO                   HOUSE
                                   ANNUML
                                                             10      DA
                                                                                                                                                    36%             33%                 31%
                                       A        ANN
                                   INCO E      INCOUAL                 Y
                                                   ME
                                                             A
                                                               x
                                          260
                                                           IN NNU
                                                             CO A
                                                               ME L                                                                                PAYING           FULLY             RENTING
                                                                                                                                                   MORTGAGE         OWN
                                          PEOPLE
                       45 DOGS                                        4 NEW RESIDENTS
                                                                      PER YEAR
                                                                                                                                 1.7 DEATHS...
AUSTRALIA ST. IS HOME TO                             195                                      AUSTRALIA ST. EACH YEAR HAS                                              AUSTRALIA ST. IS HOME TO:

                                                  VEHICLES
                                                                                                                                                   ...AND 3.5 BIRTHS
                           252 FISH               27CATS              HOUSEHOLD TYPES
                                                                      % OF ALL HOUSEHOLDS
                                                                                                                                                                     WILLIAM     *
                                                                      33%                30%                23%                 11%                 3%                               LILY   *

                                      100
                                     HOUSEHOLDS                                                                                                                    * CURRENT NO. 1 BABY NAMES
                                                                   NUCLEAR            COUPLE,              LIVING            SINGLE            GROUP
                                                                    FAMILY            NO KIDS              ALONE             PARENT            LIVING
                                                                                                                                                                  MARITAL STATUS
                                                                                                                                                        % ADULT POPULATION (18+), CURRENT STATUS



                                                                      52%                            30%                                   12%                               6%
                                                                      MARRIED                        NEVER MARRIED                         DIVORCED                          WIDOWED
 Source: ABS, McCrindle Research       © McCrindle Research 2013
LIFE STAGE                       = 12
POPULATION BY AGE (260 PEOPLE)

UNDER
18                                                                                                                      AGE: 65+
                                                           WORKING AGE: 18 - 64
 HOUSING MOBILITY                                        VEHICLE OWNERSHIP                                         HOUSEHOLDER PLACE OF BIRTH
AV. YEARS PER DWELLING BY TENURE                        % HOUSEHOLDS BY NO. OF VEHICLES                                      % HOUSEHOLDS BY PARENT / ADULT BIRTHPLACE
                                                                                                                                      BOTH AUST.        NONE AUST.
                                                                                                                                           BORN              BORN
    1.8Y               8Y               18Y
  RENTING            PAYING
                     MORTGAGE
                                       FULLY
                                       OWN                 9% 37% 37% 17% 54% 34% 12%                                                                                        ONE
                                                                                                                                                                             AUST.
                                                                                                                                                                             BORN

                                                         NONE               1              2             3+
100 HOUSEHOLDS & 260 PEOPLE                    AUSTRALIA IS HOME TO 8.9M HOUSEHOLDS & 23M PEOPLE                     AUSTRALIA ST. EACH YEAR HAS
                                                                                                                                                           1.4 MARRIAGES

HOUSEHOLD WEALTH                                                                      RELIGION
AVERAGE HOUSEHOLD NET WORTH BY QUINTILE                      $2.2m                 % POPULATION BY RELIGION

 $32k     $196k        $427k
                                        $721k                                             61.1%           31.6%             2.5%            2.2%             2.6%

                                                                                                                                                                  ?
$16,328 $27,248        $37,492           $50,700                $88,608              CHRISTIAN         NO RELIGION        BUDDHISM           ISLAM            OTHER
                                                                                                       NOT STATED
 HOUSEHOLD INCOME
AV. ANNUAL AFTER TAX HH INCOME BY QUINTILE (TO SCALE)
                                                                                                                                                                      info@mccrindle.com.au
                                                                                                                                                                       Freecall 1800 TRENDS
                                                50 YRS                                                         52 YRS                                                           (1800 873 637)
  MID LIFE
AV. ADULT MID LIFE
                       32 LIVED YEARS
                            ADULT
                                   (SINCE AGE 18)          32 YEARS
                                                              TO GO                       34 LIVED YEARS
                                                                                              ADULT
                                                                                                  (SINCE AGE 18)          34 YEARS
                                                                                                                             TO GO
                                                                                                                                                                             know the times
                                                                                                                                                                             mccrindle.com.au
Accor Adelaide University ADF Alcan Allianz Amcor American Express AMP
ANZ Apple ATO Australia Post AXA Bayer Bendigo Bank BHP BP
Cadbury Schweppes Cargill CBA Centrelink Colonial First State CPA
                                                                         RESEARCH PACKAGES
Australia CQU David Jones DEEWR Deutsche Bank Disney Fairfax FKP
          McCrindle Research clients
Flight Centre                                              GE Goldwell
GPT Health Victoria Hudson Hudsons Coffee ING King Gee Komatsu
KPMG    include over 100 of Australia’s                        Landcom
Mars Mattel McDonalds Medibank Mirvac MLC Mobil NAB NRMA NSW
            leading organisations.
Police Nutrimetics                                  Optus Origin OSR                         CUSTOMER ANALYSIS
PCYC Peugeot PwC Qantas QBE          RACV Reader's Digest Rebel Red
Rooster Redken Salvation Army Scouts Shell Suncorp Sydney University
Sydney Water Telstra Toshiba Tower Toyota Tyco Unilever Wesfarmers
 Westfield Westpac Wilson Woodside World Vision YMCA Zurich



• COMMISSIONED
  RESEARCH                                         DEMOGRAPHIC                                • KEYNOTE
                                                                                                PRESENTATIONS
• INNOVATIVELY                                         STUDIES                                • BOARDROOM
  CONDUCTED                                                                                     BRIEFINGS
• STRATEGICALLY                                                                               • STRATEGY
  DIRECTED                                  GENERATIONAL                                        SESSIONS
• EFFECTIVELY
  COMMUNICATED                               REPORTS                                          • IN-HOUSE
                                                                                                WORKSHOPS

                                                                                             know the times
                     SOCIAL                                                                  mccrindle.com.au


                     TRENDS                                              blog.mccrindle
                                                                         .com.au
                                                                                                      youtube.com/
                                                                                                      mccrindleresearch

                                                                         facebook.com/                twitter.com/

                  CONSUMER                                               mccrindleresearch            markmccrindle


                    INSIGHTS                                             slideshare.com/
                                                                         mccrindleresearch
                                                                                                      pinterest.com/
                                                                                                      mccrindleresearch

Weitere ähnliche Inhalte

Andere mochten auch

Colman McMahon, DIT School of Computing: Getting Started with Data Visualisation
Colman McMahon, DIT School of Computing: Getting Started with Data VisualisationColman McMahon, DIT School of Computing: Getting Started with Data Visualisation
Colman McMahon, DIT School of Computing: Getting Started with Data Visualisation
Dublinked .
 
Public Speaking for New Leaders [session 2]
Public Speaking for New Leaders [session 2]Public Speaking for New Leaders [session 2]
Public Speaking for New Leaders [session 2]
Mark McCrindle
 
Future Proofing your Career Mark McCrindle, McCrindle Research
Future Proofing your Career Mark McCrindle, McCrindle ResearchFuture Proofing your Career Mark McCrindle, McCrindle Research
Future Proofing your Career Mark McCrindle, McCrindle Research
Mark McCrindle
 
TEDx Canberra | Mark McCrindle | Research Visualisation
TEDx Canberra | Mark McCrindle | Research VisualisationTEDx Canberra | Mark McCrindle | Research Visualisation
TEDx Canberra | Mark McCrindle | Research Visualisation
Mark McCrindle
 
Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...
Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...
Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...
Mark McCrindle
 

Andere mochten auch (18)

Introduction to Data Visualisation - Andrew Errity
Introduction to Data Visualisation - Andrew ErrityIntroduction to Data Visualisation - Andrew Errity
Introduction to Data Visualisation - Andrew Errity
 
Data Journalism - Data Visualisation with Maps
Data Journalism - Data Visualisation with MapsData Journalism - Data Visualisation with Maps
Data Journalism - Data Visualisation with Maps
 
Demogtrends-Sept12
Demogtrends-Sept12Demogtrends-Sept12
Demogtrends-Sept12
 
Migration in the current and future EU demography - Statistical facts and too...
Migration in the current and future EU demography - Statistical facts and too...Migration in the current and future EU demography - Statistical facts and too...
Migration in the current and future EU demography - Statistical facts and too...
 
Colman McMahon, DIT School of Computing: Getting Started with Data Visualisation
Colman McMahon, DIT School of Computing: Getting Started with Data VisualisationColman McMahon, DIT School of Computing: Getting Started with Data Visualisation
Colman McMahon, DIT School of Computing: Getting Started with Data Visualisation
 
Tucana HR Analytics Data Visualisation, April 2014 (London)
Tucana HR Analytics Data Visualisation, April 2014 (London)Tucana HR Analytics Data Visualisation, April 2014 (London)
Tucana HR Analytics Data Visualisation, April 2014 (London)
 
Improving business outcomes through rapid data visualisation
Improving business outcomes through rapid data visualisationImproving business outcomes through rapid data visualisation
Improving business outcomes through rapid data visualisation
 
California transit association workshop slideshare 13 november 2014
California transit association workshop slideshare 13 november 2014California transit association workshop slideshare 13 november 2014
California transit association workshop slideshare 13 november 2014
 
California transit association keynote slideshare 13 november 2014
California transit association keynote slideshare 13 november 2014California transit association keynote slideshare 13 november 2014
California transit association keynote slideshare 13 november 2014
 
Public Speaking for New Leaders [session 2]
Public Speaking for New Leaders [session 2]Public Speaking for New Leaders [session 2]
Public Speaking for New Leaders [session 2]
 
Innovation in Sensor Design:
Innovation in Sensor Design: Innovation in Sensor Design:
Innovation in Sensor Design:
 
Future Proofing your Career Mark McCrindle, McCrindle Research
Future Proofing your Career Mark McCrindle, McCrindle ResearchFuture Proofing your Career Mark McCrindle, McCrindle Research
Future Proofing your Career Mark McCrindle, McCrindle Research
 
Market driven research
Market driven researchMarket driven research
Market driven research
 
TEDx Canberra | Mark McCrindle | Research Visualisation
TEDx Canberra | Mark McCrindle | Research VisualisationTEDx Canberra | Mark McCrindle | Research Visualisation
TEDx Canberra | Mark McCrindle | Research Visualisation
 
Middle Years Schools Association Conference Mark McCrindle 23 May 2013
Middle Years Schools Association Conference Mark McCrindle 23 May 2013Middle Years Schools Association Conference Mark McCrindle 23 May 2013
Middle Years Schools Association Conference Mark McCrindle 23 May 2013
 
Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...
Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...
Top 5 Characteristics Defining the Changing Times & New Generations 7 Novembe...
 
Aged care conference mark mc crindle 2014
Aged care conference mark mc crindle 2014Aged care conference mark mc crindle 2014
Aged care conference mark mc crindle 2014
 
McCrindle Research How to Speak Stralyan!
McCrindle Research How to Speak Stralyan!McCrindle Research How to Speak Stralyan!
McCrindle Research How to Speak Stralyan!
 

Mehr von Mark McCrindle

Generational insights to maximise engagement_Presentation slides.pdf
Generational insights to maximise engagement_Presentation slides.pdfGenerational insights to maximise engagement_Presentation slides.pdf
Generational insights to maximise engagement_Presentation slides.pdf
Mark McCrindle
 

Mehr von Mark McCrindle (20)

NFP Insights 2024: Empowering Impact
NFP Insights 2024:     Empowering ImpactNFP Insights 2024:     Empowering Impact
NFP Insights 2024: Empowering Impact
 
McCrindle Trends of 2024 infographic
McCrindle     Trends of 2024 infographicMcCrindle     Trends of 2024 infographic
McCrindle Trends of 2024 infographic
 
Education Future 2022 Infographic
Education Future 2022 InfographicEducation Future 2022 Infographic
Education Future 2022 Infographic
 
McCrindle Trends of 2022 Infographic
McCrindle Trends of 2022 InfographicMcCrindle Trends of 2022 Infographic
McCrindle Trends of 2022 Infographic
 
Education Future 2021 Infographic
Education Future 2021 InfographicEducation Future 2021 Infographic
Education Future 2021 Infographic
 
Communicating your social impact 2022 infographic
Communicating your social impact 2022 infographic Communicating your social impact 2022 infographic
Communicating your social impact 2022 infographic
 
Consumed Infographic 2019
Consumed Infographic 2019Consumed Infographic 2019
Consumed Infographic 2019
 
Australian Communities 2019 infographic
Australian Communities 2019 infographicAustralian Communities 2019 infographic
Australian Communities 2019 infographic
 
Australian Communities 2021 infographic
Australian Communities 2021 infographicAustralian Communities 2021 infographic
Australian Communities 2021 infographic
 
Shaping thriving culture infographic
Shaping thriving culture infographicShaping thriving culture infographic
Shaping thriving culture infographic
 
Future of Education 2019 infographic
Future of Education 2019 infographicFuture of Education 2019 infographic
Future of Education 2019 infographic
 
Future of Education 2018 infographic
Future of Education 2018 infographicFuture of Education 2018 infographic
Future of Education 2018 infographic
 
Australia Street Infographic
Australia Street InfographicAustralia Street Infographic
Australia Street Infographic
 
Work Wellbeing Infographic
Work Wellbeing InfographicWork Wellbeing Infographic
Work Wellbeing Infographic
 
2023 Australian Income and Wealth Distribution
2023 Australian Income and Wealth Distribution2023 Australian Income and Wealth Distribution
2023 Australian Income and Wealth Distribution
 
Generational insights to maximise engagement_Presentation slides.pdf
Generational insights to maximise engagement_Presentation slides.pdfGenerational insights to maximise engagement_Presentation slides.pdf
Generational insights to maximise engagement_Presentation slides.pdf
 
Strategic insights-report-2021-australia-towards-2031
Strategic insights-report-2021-australia-towards-2031Strategic insights-report-2021-australia-towards-2031
Strategic insights-report-2021-australia-towards-2031
 
Australia the sporting nation infographic
Australia the sporting nation infographicAustralia the sporting nation infographic
Australia the sporting nation infographic
 
Australian communities infographic mccrindle_2020
Australian communities infographic mccrindle_2020Australian communities infographic mccrindle_2020
Australian communities infographic mccrindle_2020
 
Work wellbeing book launch
Work wellbeing book launchWork wellbeing book launch
Work wellbeing book launch
 

McCrindle Research Australia Street Infographic

  • 1. adventure laid-back choice home culture acceptance freedom food lifestyle nature easy-going beauty people diversity love hard-working passion mateship celebration unique WHY WE LOVE AUSTRALIA ST. landscape friendly community balance flexible laugh sport play space embrace progress fresh dream compassion outdoors life wildlife sun relaxed welcoming innovation weather fun It’s your street, it’s my street, welcome to... If Australia was a street of 100 households... IN SIZE, AUSTRALIA ST. WOULD BE AUSTRALIA ST. 200 METRES 52ND IN THE GLOBAL STREET DIRECTORY. GROWING BY 3 METRES PER YEAR IN 2026 INDIA ST. WILL BE THE NEW NO. 1. CHINA ST. 11.8 KILOMETRES GROWING BY 60 METRES PER YEAR INDIA ST. 10.6 KILOMETRES GROWING BY 180 METRES PER YEAR
  • 2. Year 10 Y11/12 Dip. or 24% EDUCATION RATE Cert. Degree % OF POPULATION (15-64) BY QUALIFICATION 22% 27% 27% or Post rad G AVERAGE HOUSE PRICE AV. HOUSE PRICE (SYD) : AV. ANNUAL INCOME 14% UNIT OR APARTMENT HOUSING TYPE % HOUSEHOLDS BY DWELLING TYPE HOME OWNERSHIP 1973 1993 76% 10% TERRACE OR TOWNHOUSE 5x 6x DETACHED % HOUSEHOLDS BY TENURE TO HOUSE ANNUML 10 DA 36% 33% 31% A ANN INCO E INCOUAL Y ME A x 260 IN NNU CO A ME L PAYING FULLY RENTING MORTGAGE OWN PEOPLE 45 DOGS 4 NEW RESIDENTS PER YEAR 1.7 DEATHS... AUSTRALIA ST. IS HOME TO 195 AUSTRALIA ST. EACH YEAR HAS AUSTRALIA ST. IS HOME TO: VEHICLES ...AND 3.5 BIRTHS 252 FISH 27CATS HOUSEHOLD TYPES % OF ALL HOUSEHOLDS WILLIAM * 33% 30% 23% 11% 3% LILY * 100 HOUSEHOLDS * CURRENT NO. 1 BABY NAMES NUCLEAR COUPLE, LIVING SINGLE GROUP FAMILY NO KIDS ALONE PARENT LIVING MARITAL STATUS % ADULT POPULATION (18+), CURRENT STATUS 52% 30% 12% 6% MARRIED NEVER MARRIED DIVORCED WIDOWED Source: ABS, McCrindle Research © McCrindle Research 2013
  • 3. LIFE STAGE = 12 POPULATION BY AGE (260 PEOPLE) UNDER 18 AGE: 65+ WORKING AGE: 18 - 64 HOUSING MOBILITY VEHICLE OWNERSHIP HOUSEHOLDER PLACE OF BIRTH AV. YEARS PER DWELLING BY TENURE % HOUSEHOLDS BY NO. OF VEHICLES % HOUSEHOLDS BY PARENT / ADULT BIRTHPLACE BOTH AUST. NONE AUST. BORN BORN 1.8Y 8Y 18Y RENTING PAYING MORTGAGE FULLY OWN 9% 37% 37% 17% 54% 34% 12% ONE AUST. BORN NONE 1 2 3+ 100 HOUSEHOLDS & 260 PEOPLE AUSTRALIA IS HOME TO 8.9M HOUSEHOLDS & 23M PEOPLE AUSTRALIA ST. EACH YEAR HAS 1.4 MARRIAGES HOUSEHOLD WEALTH RELIGION AVERAGE HOUSEHOLD NET WORTH BY QUINTILE $2.2m % POPULATION BY RELIGION $32k $196k $427k $721k 61.1% 31.6% 2.5% 2.2% 2.6% ? $16,328 $27,248 $37,492 $50,700 $88,608 CHRISTIAN NO RELIGION BUDDHISM ISLAM OTHER NOT STATED HOUSEHOLD INCOME AV. ANNUAL AFTER TAX HH INCOME BY QUINTILE (TO SCALE) info@mccrindle.com.au Freecall 1800 TRENDS 50 YRS 52 YRS (1800 873 637) MID LIFE AV. ADULT MID LIFE 32 LIVED YEARS ADULT (SINCE AGE 18) 32 YEARS TO GO 34 LIVED YEARS ADULT (SINCE AGE 18) 34 YEARS TO GO know the times mccrindle.com.au
  • 4. Accor Adelaide University ADF Alcan Allianz Amcor American Express AMP ANZ Apple ATO Australia Post AXA Bayer Bendigo Bank BHP BP Cadbury Schweppes Cargill CBA Centrelink Colonial First State CPA RESEARCH PACKAGES Australia CQU David Jones DEEWR Deutsche Bank Disney Fairfax FKP McCrindle Research clients Flight Centre GE Goldwell GPT Health Victoria Hudson Hudsons Coffee ING King Gee Komatsu KPMG include over 100 of Australia’s Landcom Mars Mattel McDonalds Medibank Mirvac MLC Mobil NAB NRMA NSW leading organisations. Police Nutrimetics Optus Origin OSR CUSTOMER ANALYSIS PCYC Peugeot PwC Qantas QBE RACV Reader's Digest Rebel Red Rooster Redken Salvation Army Scouts Shell Suncorp Sydney University Sydney Water Telstra Toshiba Tower Toyota Tyco Unilever Wesfarmers Westfield Westpac Wilson Woodside World Vision YMCA Zurich • COMMISSIONED RESEARCH DEMOGRAPHIC • KEYNOTE PRESENTATIONS • INNOVATIVELY STUDIES • BOARDROOM CONDUCTED BRIEFINGS • STRATEGICALLY • STRATEGY DIRECTED GENERATIONAL SESSIONS • EFFECTIVELY COMMUNICATED REPORTS • IN-HOUSE WORKSHOPS know the times SOCIAL mccrindle.com.au TRENDS blog.mccrindle .com.au youtube.com/ mccrindleresearch facebook.com/ twitter.com/ CONSUMER mccrindleresearch markmccrindle INSIGHTS slideshare.com/ mccrindleresearch pinterest.com/ mccrindleresearch