Mark McCrindle is a social researcher and speaker who provides expert presentations and analysis on social trends, demographic changes, and future forecasts. He has over 20 years of experience researching social trends and emerging issues. His presentations cover topics such as understanding customers and engaging different generations, analyzing demographic snapshots of Australia, exploring emerging technologies and communication strategies, and identifying changing times and trends. He delivers data-driven insights in an engaging manner to help organizations strategize and adapt.

1. Conference keynote presentations • Executive strategy workshops
Boardroom briefing sessions • Professional development seminars
SOCIAL RESEARCHER
DEMOGRAPHER
TRENDS ANALYST
TM

2. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Mark was absolutely wonderful
– his topic was spot on ... good,
meaty, relevant content, engaging,
direct and funny – everything you
want in a speaker!
Real Estate Leadership Forum
INTERNATIONALLY
ACCLAIMED PRESENTER

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MEDIA
COMMENTATOR

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Mark McCrindle is a social researcher with
an international following. He is recognised
as a leader in tracking emerging issues and
researching social trends. As an award winning
social researcher and an engaging public speaker,
Mark has appeared across many television
networks and other media. He is a best-selling
author, an influential thought leader, TEDx
speaker and Principal of McCrindle Research. His
advisory, communications and research company,
McCrindle, count among its clients more than
100 of Australia’s largest companies and leading
international brands.
Mark’s highly valued research and reports,
presented through infographics, data visualisations,
videos, media input, resources, and blogs, have
developed his regard as an expert demographer,
futurist and social commentator.
Mark brings a fresh approach to his research
based boardroom briefings, executive workshops,
strategy sessions and keynotes. Armed with the
latest findings and presented in a customised and
innovative way, Mark is an in-demand communicator.
Mark McCrindle, BSc (Psychology), MA, is the author
of three books on emerging trends and social
change. The ABC of XYZ: Understanding the Global
Generations, Word Up: A Lexicon and Guide to
Communication in the 21st Century and The Power
of Good.
RESEARCH-BASED
FUTURIST

5. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
MOST REQUESTED TOPIC AREAS
EXPERT PRESENTATIONS
With more choice and change, customers are more diverse and
empowered than ever before. This session will give an overview
of today’s macro segments as well as an overview of the emerging
micro segments and how businesses can analyse and track new
consumer cohorts. In a world of global brands and empowered
customers, Mark will outline the key influences and decision drivers
for today’s consumers.
UNDERSTANDING AND ENGAGING WITH
THE EVER CHANGING CUSTOMER
In this session, social researcher Mark McCrindle gives an overview
of how to communicate in these message-saturated times. He
reveals the latest research findings into media consumption, the use
of emerging technologies and the key influences on decision-making
today. He will share insights into best practice communication,
maximising retention and how to effectively engage and empower
online communities.
EMERGING TECHNOLOGIES, NEW
STRATEGIES: TRENDS & TACTICS WITH
SOCIAL MEDIA
This session gives an analysis of our fast moving times and a
snapshot of the key trends redefining our society. It will deliver
an overview of the changes and insights to help organisations not
just respond to the trends but to shape them. From technological
trends to demographic shifts, from social change to generational
transitions, this session will define and strategically respond to each
of these mega-trends.
CHANGING TIMES, EMERGING TRENDS

6. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
MOST REQUESTED TOPIC AREAS
EXPERT PRESENTATIONS
To engage with people and connect with communities, we need to
understand the data and the demographics. Population analysis
tells a fascinating story of Australia today and reveals clear trend
lines. In this session, Mark uses the latest demographic data to
give a snapshot of the changes, the trends, the challenges and the
opportunities for your brand, organisation and sector.
A DEMOGRAPHIC SNAPSHOT OF
AUSTRALIA: NOW AND TOWARDS 2020
This turbo charged session provides a strategic analysis of the
key trends shaping the future and presents research based
scenarios to equip teams to thrive amidst the shifts. Based on a
top line environmental scan and an overview of the mega-trends
influencing business, society and customers, these strategy forums
use interactive voting technology to rank the issues by priority. From
boards to executive committees, from industry leadership panels
to stakeholder sessions, Mark McCrindle and the McCrindle team
have delivered in-house or conference workshop sessions of the
renowned Future Forum.
THE FUTURE FORUM
Today’s generation of teenagers and children are the first generation
to be wholly shaped in the 21st Century and so are our first truly
digitally integrated, wirelessly connected, global generation.
However they are more than just students; within the next decade
they will comprise over 1 in 4 of our workforce and they are currently
consumers with customer influence well beyond their economic
footprint. This session will equip teachers, trainers and employers
with the knowledge and skills to engage this post-literate, multimodal
and tech-savvy generation.
UNDERSTANDING AND ENGAGING WITH
GENERATION Z
CITY
SYDNEY
MELBOURNE
BRISBANE
PERTH
ADELAIDE
Gold Coast
Newcastle
ACT/CANBERRA
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Shepparton
‘000
4,488
4,375
2,207
1,995
1,283
623
433
429
324
301
291
208
186
182
149
124
115
100
93
88
87
86
82
76
71
69
55
52
50
49
#
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2
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5
6
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10
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23
24
25
26
27
28
29
30
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12
15
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WA
2.59m
(10.9%)
NT
0.25m
(1.0%)
SA
1.71m
(7.2%)
QLD
4.77m
(20.1%)
NSW
7.55m
(31.9%)
ACT
0.43m
(1.8%)
TAS
0.52m
(2.2%)
WA
3.1%
QLD
1.8%
ACT
1.6%
VIC
1.9%
NT
1.8%
NSW
1.5%
SA
0.9%
TAS: 0.2%
Today: 5.8%
Today: 0.72 million
Today: 23.7 million
World Today: 1.1%
9.1 million (2.6 people/household)
Births: 310,600 Deaths: 146,200
Departures: 270,600Arrivals: 511,600
Natural increase: 164,400
Net overseas migration: 241,000
A U S T R A L I A’ S P O P U L AT I O N M A P

7. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
MOST REQUESTED TOPIC AREAS
EXPERT PRESENTATIONS
In a world of flat structures and consultative practices, coaching and
mentoring has replaced commanding and controlling. This session
delivers the latest findings on how to effectively motivate and lead
teams in these 21st Century times. It provides an overview of the best
HR practices for today: from attraction and engagement strategies
to management practices that connect with an intergenerational
workforce.
LEADING TIMES IN CHANGING TIMES:
RECRUITING, RETAINING & MOTIVATING
DIVERSE GENERATIONS
In our message-saturated society, getting effective cut-through,
engagement and response is a critical challenge. This session will
teachandmodeleffectivecommunicationbasedonanunderstanding
of the influence patterns of today’s audiences and strategies to best
connect. Mark will analyse the visual, social, global and relational
aspects of communication today and how workplace communication,
public messaging, branding and business communications can
effectively respond.
COMMUNICATION SKILLS FOR THE
21ST CENTURY

8. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
TRACKING
THE TRENDS
Social
Trends
• 21st Century Australia
defined: how we see
ourselves.
• The regions and the big cities:
the implications of urbanisation,
seachange and treechange.
• Transitioning households,
redefined families: engaging
with modern Australians.
• The big social
trends redefining Australia.
• The transformation of 21st
Century communities: from
schools and workplaces to
shops
and suburbs.

9. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Customer• From Baby Boomers to
Generations Y and Z:
engaging with emerging
consumers.
• From global brands to online
channels: what we buy and why.
• Understanding today’s
key customer segments.
• Effective communication
in a message saturated market.
• Building loyalty in
brand-fickle times:
retention strategies.
Changes
Demographic
Shifts• Implications of the ageing
population and the ageing
workforce.
• Tracking the key
trends: population
shifts, increased
longevity, cultural
diversity.
• Couples, young families and
the new baby boom.
• Redefined lifestages, emerging
lifestyles: demographic and
psychographic trends.
• Tweens, Downagers, Urban
Nexters and Silver Stylers: the
implications of demographic
change.
TRACKING
THE TRENDS

10. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Future
Forecasts
• An environmental scan:
political, economic, social,
technological, environmental
and legislative trends.
• Observing the trends,
understanding the changes,
responding to the shifts.
• Trends to 2030:
insights and strategy
for the decade ahead.• Foresight planning:
the workforce and
customers of 2020.
• Communication and
media trends: from
social media to digital
advertising, analysis of
the changes.
Organisational
Change
2020 20302016
• Driving productivity
gains through staff
buy in and effective management.
• The resilient organisation:
managing teams in
uncertain times.
• Developing organisational
culture and enhancing the
engagement climate.
• Effective internal
communications: gaining alignment
to values and commitment to vision.
• Leading people
while managing
tasks: being both
a positional and
relational leader.
TRACKING
THE TRENDS

11. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Overwhelmingly
positive feedback.
LANDCOM
SIX SIMPLE STEPS
TO A SUCCESSFUL EVENT
Date check: For more information or to check
the availability of a date you may have in mind, please
email us at info@mccrindle.com.au or call the office on
02 8824 3422.
Confirmation: Once you have decided on your date and
Mark as a speaker, we will send you a booking confirmation form
for you to confirm all of the details.
Briefing: We will then arrange a briefing with your event
organiser and Mark so that the topic and his presentation can be
specifically prepared to meet your objectives.
Research:If specific research has been requested as part of
this booking, we will conduct the research, analyse the results
and prepare the findings ready for the event.
Travel bookings: We will, in liaison with you, arrange
any necessary travel and accommodation bookings and
conduct a final briefing with the event organiser if required.
Debrief & invoice: After the completion of the
event and any associated research project, we will
touch base for any final feedback or briefing
requested and send you the invoice for the
agreed amount.
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If you’ve invited Mark as a keynote speaker to provide
social analysis of the nation, why not allow McCrindle
Research to take the pulse of your organisation?
McCrindle Research can conduct surveys across
your staff, customers or any other key stakeholder
group to gain insights on any given issue. McCrindle
will conduct the research in the lead up to your event
which will enhance the interest of your attendees
and build anticipation for the findings that Mark will
present. It’s a cost effective way to conduct robust
research and have the results communicated through
visually engaging means such as visual infographics
and an engaging keynote or workshop.
Thank you for your
well structured,
entertaining and
informative session.
Asteron
KEYNOTE &
RESEARCH PACK

12. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Australia’s Good Food Karma
Sydneysiders post about
junk food 40% more than
Melbournites
New South Welshmen are
4 times more willing than
Queenslanders to do
something illegal for cake
Tasmania has Australia’s
highest Good Food Karma
with a score of 75
Queensland is the superfood capital,
spending more on superfoods per
capita than any other state
Western Australia shells out the
most for health juices and drinks
South Australians are most
likely to be on a first name
basis with their local
takeaway guy
75
Women are willing to travel 1km further
on average than men for a fast food fix
and 5km further for health food
Men are more likely to be on a first-name
basis with those at their local takeaway
(23%) than women (13%)
Women are more likely to avoid late-night
takeaway than men, with 3 in 5 (61%) avoiding
it at all costs compared to 51% of men
Men use more toilet paper than women
at an average of 9.7 squares per use
compared to 7.3 squares for women
More women than men admit to
unbuttoning their pants so they
can eat more
VS
70 73BY STATE
BY GENERATION
75
74
71
71
71
70
TAS
SA
WA
QLD
VIC
NSW
The Northern Territory has the highest
take away turnover in Australia per person
66 68 75 78Gen Y
Aged 20-34
Gen X
Aged 35-49
Boomers
Aged 50-68
Builders
Aged 69+
Because Active Balance is the
ultimate in Good Food Karma
Food Karma: feeling great or gross,
as a result of what one eats
GET YOUR OWN SCORE
& FOOD PERSONALITY!
? Visit www.goodfoodkarmaindex.com.au
...Concise and well delivered. The detail in the
statistics were excellent and Mark had obviously
taken the time to tailor the presentations to understand
our industry.
Golf Management Australia
Recent Research
& Speaking Pack
clients
outstanding
presentation...
fresh & engaging, & our
delegates commented on its
high standard...
overwhelmingly positive.
Retirement Villages Association – NZ
KEYNOTE &
RESEARCH PACK
GROWINGDEMAND
DECLININGSUPPLY
T H E A G E D C A R E P U Z Z L E
30.5
37.3 38.0 40.0
1984
TODAY
2024
2044
AGEING WORKERS
MASS RETIREMENT
MASS RECRUITMENT
DECLINING WORKFORCE RATIO
75.8
82.1
84.9
90.4
INCREASED LONGEVITY
AGEING SOCIETY
GROWING POPULATION
POPULATION PYRAMIDS
LETTERS FROM THE QUEEN
85+ POPULATION
LIFE EXPECTANCY AT BIRTH
MEDIAN AGE
AUSTRALIAN | 65+ POPULATION
MEDIAN AGE IN WORKFORCE SECTORS
RATIO OF WORKERS : RETIRED COUPLE
Retail
Finance
Construction
Health
Education
Residential
Aged Care
Community
Aged Care
33.4 37.3 38.5 41.1 42.1 48.0 50.0
ABC
VS
15.6m | 1.58m 23.6m | 3.45m
28.3m | 4.76m 38.7m | 7.75m
1984 TODAY
20442024
1984 TODAY 2024 2044
PER1970
2010
2050
No. OF AUSTRALIANS TURNING 100 (CALENDAR YR)
AGE VS. POPULATION (THOUSANDS)
AGE
1952*
TODAY
2024
2044 18567
4885
2643
40 100
120,862 455,390
4x as many
601,815
5x as many
1,655,997
14x as many
1984 TODAY
2044
2024
RETIRING AGED CARE WORKFORCE
240,445WORKERS IN THE
AGED CARE SECTOR
15
yrs
HALFTHE WORKFORCE WILL BE
OF RETIREMENT AGE IN...
8,015RETIREES
PER YEAR
FAREWELL!
668FAREWELL LUNCHES/MTH.
FOR THE NEXT 15 YRS
GROWING NEED
DEMAND SUPPLY
THIS EQUATES TO...
TO KEEP THE CURRENT RATIO OF AGED
CARE WORKERS TO PEOPLE AGED 85+
77,976WORKERS IN THE
NEXT 10 YEARS
WE NEED
TO ADD
THIS EQUATES TO...
650/MONTH
A RECRUITMENT
GOAL OF
REPLACING THE
RETIRING STAFF+
MORE PEOPLE
AGED 85+
6,000,000YEARS
OF CARE
IN THE NEXT 30 YEARS AUSTRALIA WILL HAVE
5 YRSLONGER
THAN TODAY
THE AVERAGE OLDER AUSTRALIAN WILL LIVE
AN
EXTRA
THIS EQUATES TO...
+1,200,000
PER
PER
INFOGRAPHIC BY
© McCrindle, Community Services & Health Industry Skills Council
Source: ABS, McCrindle
mccrindle.com.au researchvisualisation.com
+
*The year Queen Elizabeth II became sovereign
SPONSORED BY
cshisc.com.au
POWERED BY
DEMOGRAPHICALLY
ECONOMICALLY
ENVIRONMENTALLY
TECHNOLOGICALLY
SOCIA
LLY
GENERATIO
NALLY
GROWING
AGEING
DIVERSIFYING
DECLINING (revenues) RISING (costs)
DEMANDING (consumers)
SHRINKING
MOVING
REDEFINING
CHANGING
CONVERGING DENSIFYING
ADAPTING
INTERACTING
ACCELERATING
SPENDING
WORKING
LEADING
of the
HEALTH
LANDSCAPE
2025
Aus Population (’000,000) 1
Aus Population Growth Rate
18.1 23.5 28.8
Net Overseas Migration (’000) 2
107
241
371
+1.1% +1.8% +1.8%
Life Expectancy 4
75 81 80 84 84 87
Household Types 12
23%
24%
26%
73%
72%
70%
4%
4%
4%
Family One-person Group
In 2013, 334 disasters from natural
hazards were recorded in 109 countries,
causing more than 22,600 deaths,
affecting 96 million people, and leaving
US $118 billion in economic damages.26
By 2025, an additional 4.5 million
Australians are projected to live in
capital cities.
75% of Australians live in cities with
populations of over 100,000 people.27
Median Age 3
Median Age of First Marriage 15
27 25 30 28 33 32
Median Age of Parents (New Births) 16
32 29 33 31 34 31
33.7 37.3 38.7
UV Radiation -
Melanoma Deaths25
940 1,515 2,025
Australian annual avg. daily mean
temperatures have increased by 0.9 °C
since 1910.
Temperatures are projected to rise by
1.0 to 5.0 °C by 2070.23
Heat Stress
By the 2050s, global heat
events that would currently
occur only once every 20
years are predicted to occur
on average every 2 – 5 years.24
2.5 quintillion bytes of data
are created every day.22
2,500,000,000,000,000,000
90%
90% of the world’s data has been
created in the last 2 years alone.22
Facebook
China
India
Twitter
USA
Indonesia
Brazil
Pakistan
Nigeria
Instagram
1,400
1,360
1,240
646
318
247
202
186
173
152
Top 10 Populations (’000,000) 20
KEY: 1995 TODAY 2025
Top 5 Source Countries 6
United Kingdom
New Zealand
Italy
Vietnam
Greece
United Kingdom
New Zealand
China
India
Italy
5
careers
15
homes
17
jobs
In a lifetime...13
% of Aus Population Born Overseas 5
22.1% 27.7% 31.2%
% of Housing Tenure 14
45%
33%
22%
25%
36%
47%
30%
31%
31%
Fully owned Mortgage Rented
Intergenerational Leadership Transfer29
% of Workforce by Generation30
18%
46%
34%
2%
0%
1%
34%
42%
21%
2%
0%
13%
34%
30%
23%
Experienced...
Authoritarian
Commanding
Co-ordinating
Empowering
Inspiring
Leadership Styles
Commanders
Thinkers
Doers
Collaborators
Co-creators
Generation
Builders
Boomers
Gen X
Gen Y
Gen Z
Mean Household Net Worth ($’000)28
25-34 35-44 45-54 55-64 65-74 75+
AGE GROUP
2,000
0
500
1,000
1,500
From 2018-19 onwards, when revenue
exceeds spending by around 1.6% of
GDP, ageing and health pressures are
projected to lead to a gradual
deterioration in government finances.7
Health expenditure as % of GDP 8
Total Public Health Expenditure ($ billion)
7.3% 9.5% 11.1%
42 140 218
742,000
342,000
17,000
Medicines dispensed by community
pharmacies
People visit a GP
People visit an emergency
department at larger public
hospitals10
Consumer preferences are likely to
change and demand for high-quality
health services will grow 11
1 5PEOPLE IN THE
WORLD OWN A
SMARTPHONE19
IN
Smartphone take-up 18
% of Australians who
use a smartphone 17
UAE
South Korea
Saudi Arabia
Singapore
Norway
Australia
1
2
3
4
5
6
1
2
3
4
5
6
7
8
9
10
37% 50% 65%
2011 2012 2013
Replacement organs, such as kidneys
and livers, could be developed by 2030.21
By 2025: GDP China + GDP India > Total GDP of G79
PER DAY
PER DAY
PER DAY
ENVIRONMENTAL SCAN
1-6.
7.
8, 10.
9, 11.
12.
13-16.
17.
18.
19.
20.
SOURCES
ABS
Australian Government Treasury
AIHW
Australian Government, Australia in the Asian Century
AIFS
ABS
Ipsos and Google Research
Google
BI Intelligence
CIA Factbook, Statistics Brain
21, 27.
22.
23.
24.
25.
26.
28.
29.
30.
US National Intelligence Council,
Global Trends 2030: Alternate Worlds
IBM
CSIRO and Bureau of Meteorology
IPCC
ABS
CRED
ABS
McCrindle Research
ABS
INFOGRAPHIC BY BROUGHT TO YOU BY

13. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Mark’s presentation was enjoyed
by all. In fact, it has been said
that Mark has set the benchmark
for all future speakers!
IRT (Illawarra Retirement Trust)
Recent corporate
clients
Spot on, really relevant
and well tailored
to our event.
SLSA (Surf Lifesaving)
KEYNOTE &
RESEARCH PACK

14. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Mark was fantastic -
feedback from his session
has been excellent and he kept the
group engaged for the entire 2 hour period. He did a
lot of pre-work for us and really tailored the program
to meet our conference objectives. All his efforts were
much appreciated.
Macquarie Bank
An initial briefing meeting with your
team to find the key areas of research.
A methodologically robust online survey
of up to 1,000 Australians and/or focus
groups.
AkeynotepresentationbyMarkMcCrindle
with the results from the survey delivered
to delegates.
Availability for commentary on the
results for internal or external
publications or further strategy
sessions.
1
2
3
4
KEYNOTE &
RESEARCH PACK

15. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Recent not-for-profit &
government clients
Brilliant
presentation,
useful application
of data. Excellent
content and
outstanding
delivery.
ADAPE Australasia
KEYNOTE &
RESEARCH PACK

16. T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
PUBLICATIONS
“Mark McCrindle deserves a medal. Mapless, he’s entered the alien terrains of
text-speak, web slang, Gen-Z dialect, among other domains, and returned with
a guidebook should we ever lose our way.”
David Astle, Co-host of Letters and Numbers (SBS TV),
columnist and crossword compiler
Word Up: A Lexicon and Guide to Communication in the 21st Century by Mark
McCrindle. 208 pages. Published by Halstead Press, 2011. RRP $30.00
A fascinating insight into how English changes, a quirky look at yout slang
today, and a window into the minds of the different generations.
“The ABC of XYZ is a rollicking journey across time, generations and values that
has been forensically dissected by one of the best social analysts in Australia.”
Bernard Salt, Demographer & columnist; Partner, KPMG
The ABC of XYZ: Understanding the Global Generations by Mark McCrindle, with
Emily Wolfinger. 238 pages. Published by UNSW Press, 2011. RRP $30.00
From explaining the labels and quantifying the numbers to outlining the definitive
events of each generation, the best-selling The ABC of XYZ is a comprehensive
and fascinating look at the generations.
“This book provides many examples of the power of doing good works, the
betterment conferred in so many different ways and, on occasions, leading to
the saving of lives.”
Tim Fischer AC, Former Deputy Prime Minister
The Power of Good: True stories of great kindness from total strangers by Mark
McCrindle. 232 pages. Published by Hybrid Publishers, 2011. RRP $24.95
Seventy short, heart-warming stories of acts of kindness by strangers
with contributions by prominent Australians, including Jean Kittson, Peter
FitzSimons, Tracy Spicer, Father Chris Riley, and many others.

17. GET IN TOUCH
T +61 2 8824 3422 E info@mccrindle.com.au W markmccrindle.com
Your delivery was relevant and focussed, and
provided us with an opportunity to hear first
hand from young consumers you have researched.
Toyota Australia