SlideShare ist ein Scribd-Unternehmen logo
1 von 13
How FreshBook’s Fear of Competition
Saved the Company
SAAS Before SAAS
The Downside of Pioneering
The Blank Page Problem
Convince the Board
Forget FreshBooks.
Welcome to SMUX Co.
Introducing BillSpring
“Phone’s ringin’, OMG”
Founder to CEO
Rewired and Ready to Rock
Featured in Forbes
Mike McDerment Freshbooks Taking a Huge Risk with a Competitor

Weitere ähnliche Inhalte

Mehr von Business of Software Conference

BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBusiness of Software Conference
 
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBusiness of Software Conference
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBusiness of Software Conference
 
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBusiness of Software Conference
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBusiness of Software Conference
 
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBusiness of Software Conference
 
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of DeathBoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of DeathBusiness of Software Conference
 
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive ChangeBoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive ChangeBusiness of Software Conference
 
BoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales PitchBoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales PitchBusiness of Software Conference
 
BoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible StrategyBoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible StrategyBusiness of Software Conference
 

Mehr von Business of Software Conference (20)

BoSEU24 | Ninnu Campbell | How to Make People Fail
BoSEU24 | Ninnu Campbell | How to Make People FailBoSEU24 | Ninnu Campbell | How to Make People Fail
BoSEU24 | Ninnu Campbell | How to Make People Fail
 
BoSEU24 | Joe Leech | Seven Traits of the Modern CEO
BoSEU24 | Joe Leech | Seven Traits of the Modern CEOBoSEU24 | Joe Leech | Seven Traits of the Modern CEO
BoSEU24 | Joe Leech | Seven Traits of the Modern CEO
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
 
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
 
BoSEU24 | Bruce McCarthy | Aligning Executive Teams
BoSEU24 | Bruce McCarthy | Aligning Executive TeamsBoSEU24 | Bruce McCarthy | Aligning Executive Teams
BoSEU24 | Bruce McCarthy | Aligning Executive Teams
 
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
 
BoSEU24 | Bill Thompson | Talk From Another Century
BoSEU24 | Bill Thompson | Talk From Another CenturyBoSEU24 | Bill Thompson | Talk From Another Century
BoSEU24 | Bill Thompson | Talk From Another Century
 
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super PowersBoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
 
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ FrameworkBoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
 
BoSON22 | Rita McGrath | Discovery Driven Planning
BoSON22 | Rita McGrath | Discovery Driven PlanningBoSON22 | Rita McGrath | Discovery Driven Planning
BoSON22 | Rita McGrath | Discovery Driven Planning
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
 
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
 
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of DeathBoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
 
BoSUSA23 | Chris Mele | Art of Software Pricing
BoSUSA23 | Chris Mele | Art of Software PricingBoSUSA23 | Chris Mele | Art of Software Pricing
BoSUSA23 | Chris Mele | Art of Software Pricing
 
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive ChangeBoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
 
BoSUSA23 | Lauren Kelley | Meaning in Metrics
BoSUSA23 | Lauren Kelley | Meaning in MetricsBoSUSA23 | Lauren Kelley | Meaning in Metrics
BoSUSA23 | Lauren Kelley | Meaning in Metrics
 
BoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales PitchBoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
 
BoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible StrategyBoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
 
BoSUSA23 | SigmaCorns | New Generation of Robots
BoSUSA23 | SigmaCorns | New Generation of RobotsBoSUSA23 | SigmaCorns | New Generation of Robots
BoSUSA23 | SigmaCorns | New Generation of Robots
 

Kürzlich hochgeladen

Unveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time ApplicationsUnveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time ApplicationsAlberto González Trastoy
 
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AISyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AIABDERRAOUF MEHENNI
 
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...kellynguyen01
 
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...harshavardhanraghave
 
TECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service providerTECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service providermohitmore19
 
How To Use Server-Side Rendering with Nuxt.js
How To Use Server-Side Rendering with Nuxt.jsHow To Use Server-Side Rendering with Nuxt.js
How To Use Server-Side Rendering with Nuxt.jsAndolasoft Inc
 
Salesforce Certified Field Service Consultant
Salesforce Certified Field Service ConsultantSalesforce Certified Field Service Consultant
Salesforce Certified Field Service ConsultantAxelRicardoTrocheRiq
 
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected WorkerHow To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected WorkerThousandEyes
 
Building Real-Time Data Pipelines: Stream & Batch Processing workshop Slide
Building Real-Time Data Pipelines: Stream & Batch Processing workshop SlideBuilding Real-Time Data Pipelines: Stream & Batch Processing workshop Slide
Building Real-Time Data Pipelines: Stream & Batch Processing workshop SlideChristina Lin
 
Unlocking the Future of AI Agents with Large Language Models
Unlocking the Future of AI Agents with Large Language ModelsUnlocking the Future of AI Agents with Large Language Models
Unlocking the Future of AI Agents with Large Language Modelsaagamshah0812
 
What is Binary Language? Computer Number Systems
What is Binary Language?  Computer Number SystemsWhat is Binary Language?  Computer Number Systems
What is Binary Language? Computer Number SystemsJheuzeDellosa
 
Optimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTVOptimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTVshikhaohhpro
 
Diamond Application Development Crafting Solutions with Precision
Diamond Application Development Crafting Solutions with PrecisionDiamond Application Development Crafting Solutions with Precision
Diamond Application Development Crafting Solutions with PrecisionSolGuruz
 
Hand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptxHand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptxbodapatigopi8531
 
A Secure and Reliable Document Management System is Essential.docx
A Secure and Reliable Document Management System is Essential.docxA Secure and Reliable Document Management System is Essential.docx
A Secure and Reliable Document Management System is Essential.docxComplianceQuest1
 
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer DataAdobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer DataBradBedford3
 
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdfThe Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdfkalichargn70th171
 
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️anilsa9823
 

Kürzlich hochgeladen (20)

Unveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time ApplicationsUnveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
Unveiling the Tech Salsa of LAMs with Janus in Real-Time Applications
 
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AISyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
SyndBuddy AI 2k Review 2024: Revolutionizing Content Syndication with AI
 
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...
 
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
Reassessing the Bedrock of Clinical Function Models: An Examination of Large ...
 
TECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service providerTECUNIQUE: Success Stories: IT Service provider
TECUNIQUE: Success Stories: IT Service provider
 
How To Use Server-Side Rendering with Nuxt.js
How To Use Server-Side Rendering with Nuxt.jsHow To Use Server-Side Rendering with Nuxt.js
How To Use Server-Side Rendering with Nuxt.js
 
Salesforce Certified Field Service Consultant
Salesforce Certified Field Service ConsultantSalesforce Certified Field Service Consultant
Salesforce Certified Field Service Consultant
 
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected WorkerHow To Troubleshoot Collaboration Apps for the Modern Connected Worker
How To Troubleshoot Collaboration Apps for the Modern Connected Worker
 
Building Real-Time Data Pipelines: Stream & Batch Processing workshop Slide
Building Real-Time Data Pipelines: Stream & Batch Processing workshop SlideBuilding Real-Time Data Pipelines: Stream & Batch Processing workshop Slide
Building Real-Time Data Pipelines: Stream & Batch Processing workshop Slide
 
Unlocking the Future of AI Agents with Large Language Models
Unlocking the Future of AI Agents with Large Language ModelsUnlocking the Future of AI Agents with Large Language Models
Unlocking the Future of AI Agents with Large Language Models
 
What is Binary Language? Computer Number Systems
What is Binary Language?  Computer Number SystemsWhat is Binary Language?  Computer Number Systems
What is Binary Language? Computer Number Systems
 
Optimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTVOptimizing AI for immediate response in Smart CCTV
Optimizing AI for immediate response in Smart CCTV
 
Exploring iOS App Development: Simplifying the Process
Exploring iOS App Development: Simplifying the ProcessExploring iOS App Development: Simplifying the Process
Exploring iOS App Development: Simplifying the Process
 
Diamond Application Development Crafting Solutions with Precision
Diamond Application Development Crafting Solutions with PrecisionDiamond Application Development Crafting Solutions with Precision
Diamond Application Development Crafting Solutions with Precision
 
Hand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptxHand gesture recognition PROJECT PPT.pptx
Hand gesture recognition PROJECT PPT.pptx
 
A Secure and Reliable Document Management System is Essential.docx
A Secure and Reliable Document Management System is Essential.docxA Secure and Reliable Document Management System is Essential.docx
A Secure and Reliable Document Management System is Essential.docx
 
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer DataAdobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data
 
Call Girls In Mukherjee Nagar 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SE...
Call Girls In Mukherjee Nagar 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SE...Call Girls In Mukherjee Nagar 📱  9999965857  🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SE...
Call Girls In Mukherjee Nagar 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SE...
 
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdfThe Ultimate Test Automation Guide_ Best Practices and Tips.pdf
The Ultimate Test Automation Guide_ Best Practices and Tips.pdf
 
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online  ☂️
CALL ON ➥8923113531 🔝Call Girls Kakori Lucknow best sexual service Online ☂️
 

Mike McDerment Freshbooks Taking a Huge Risk with a Competitor

Hinweis der Redaktion

  1. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  2. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  3. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  4. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  5. Segue (slide from startup within a startup kickoff)
  6. Startup within a startup slide Should we call it BillSpring for clarity? If no have to address smux name before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  7. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  8. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  9. Original slide before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy
  10. before cofounder, not a software engineer problem, vision (failed past attempts) Loft- prototype, new process , small team, terrible first reactions Convince the Board Startup within a startup Launching strategy aka billspring Process: my ability to elevate Became DNA> founder to CEO Secrecy, culture: customer story Wrapping up aka lobotomy