The document appears to be from a conference on the business of software called BusinessOfSoftware.eu#BoS2019. It contains various sections and presentations on topics like exponential growth, company culture, leadership, partnerships, product development, and scaling a business. Specific companies and people mentioned include Google ATAP and its leader Regina Dugan. The document discusses concepts like simplicity, transparency, and having faith in people.

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Welcome

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CHESS GAME

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5yrs 13yrs

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HIT THE BALL OUT OF THE PARK
10x 15x

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<2m >20m

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<$20m >$300m

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ON OUR WAY TO EXPONENTIAL

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EXPONENTIAL SURPRISE OR PLANNED?

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LINEAR V. EXPONENTIAL

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CULTURE IS THE SPINE

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CULTURE WAS EVERYTHING

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Simplicity
• The quality or condition of being plain or uncomplicated in form,
design or actions.
Transparency
• Openness, communication, and accountability. Transparency is
operating in such a way that it is easy for others to see what actions
are performed and the outcome.
Faith (in people)
• Complete trust or confidence in someone.

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SIMPLICITY

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The Lunar Society of
Birmingham was a dinner club
and informal learned society of
prominent figures in
the Midlands Enlightenment,
including industrialists, natural
philosophers and intellectuals,
who met regularly between
1765 and 1813 in Birmingham,
England. At first called the Lunar
Circle, "Lunar Society" became
the formal name by 1775. The
name arose because the society
would meet during the full
moon, as the extra light made
the journey home easier and
safer in the absence of street
lighting. The members
cheerfully referred to
themselves as "lunaticks", a pun
on lunatics. Venues
included Erasmus
Darwin's home in Lichfield, Matt
hew Boulton's home, Soho
House, Bowbridge House in
Derbyshire, and Great Barr Hall.
Victor Walsh Photography/Moment/Getty Images

25. BusinessOfSoftware.eu#BoS2019 Victor Walsh Photography/Moment/Getty Images

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FAITH IN PEOPLE

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REGINA DUGAN
• Audacious science and an application that matters
• Optimize for speed and agility
• Hold team size small
• Use partnerships
• Google ATAP – 8, 16, 35 international universities
• Deep sense of humility
• 10 projects, 2,100 people
• Speed and efficiency of a start-up
• We choose to be terrified – everyday
• Live in the vulnerability of that fear – this is our bond
• http://www.ted.com/talks/regina_dugan_from_mach_20_glider_to_humming_bird_drone?language=en

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PLAN YOUR MOVES

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AGILE TEAM DEVELOPMENT

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LISTENING

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REDUCE FRICTION

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INTO THE CREVASSE

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USE CASES – IMPACTING CUSTOMER SOLUTIONSUSE CASES – IMPACTING CUSTOMER SOLUTIONS
STRETCH GOALPOSTS

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CUSTOMER JOURNEYS

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GLOBAL HORIZONS

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PRODUCT MARKETING

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DATA ANALYTICS

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CONTROL

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STRATEGIC PARTNERSHIPS

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(PRE-BID)
(AUDIENCE)
Buy-side
platform
integration
Audience
integration
Sell-side
integration
Mobile DSP Video-only DSP
Platform Integration and Revenue Drive

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INSIPRED BY BOB

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TEAM IS EVERYTHING !

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FINDING THE
PERFECT MOMENT

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Get to it

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WHERE WE WANT TO BE

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• Bahamas Video

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WHERE WE ARE NOW

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HOW ARE WE GOING TO GET
THERE?

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CUSTOMER OBSESSION

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SCALE
180%YonY Revenue Growth
3.5
Million QPS
94%Gross Profit
170+
Global Languages
7.0Trillion per month
API Data Requests
70+
Platforms

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