3. PRINCIPLES AND
METHODOLOGY
Lean methodology
Concerted & focused effort not random
Test, test and test some more
Flexible plan - go with what works
Paid and free resources & products
Multiple touch points
Measure and track KPI’s
I don’t know it all – fast moving industry
4. OVERVIEW
Set goals
Identify target market & niche
Where are your customers online/offline
Develop messaging
Test messaging & Channels
Develop ecosystem & Optimize
Analytics & additional testing
Refine goals
8. WHERE ARE YOUR
CUSTOMERS
Meta Search Channels:
Google, Youtube, Sputtr, Alltop +
Twitter, wefollow, followerwonk, klout,
Facebook, Instagram, Pinterest
Socialmention – deeper detail
Google Alerts
There are many specialized niche channels
to investigate as well
How much marketing experience do you have?
There are no black and white answers in many cases – it comes down to what your customers want (they tell the truth)
BUT Quant-based marketing exists and gives you everything you need
Give me all of the ways to drive traffic - Along with the foundational elements are Principles and Methodology to follow
Give me all of the ways to drive traffic - Along with the foundational elements are Principles and Methodology to follow
Give me all of the ways to drive traffic – but you may be missing some foundational elements